1. ARTHUR ‘ D LITTLE
ANU DAMODARAN-AUD0260
JINTA SUSAN NINAN-AUD 0259
PARVATHI PILLAI-AUD 0494
VIPIN ISSAC – AUD 0539
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3. COMPETITORS
1. Booz Allen Hamilton Holding Corporation (information technology,
operations, organization and change, program management, strategy,
training programs, and systems engineering)
2. McKinsey & Company, Inc. (include business technology, corporate
finance, marketing and sales, operations, organization, risk, and strategy)
3. Accenture plc (management consulting, technology, and business process
outsourcing (BPO) services)
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6. CLIENTS
 Conde Nast
 Revol Wireless
 Apex Partners
 Ducati
 Country Music Television
 Printing ink maker
 Hasbro
 Unite Airlines
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10. Arthur D. Little help companies
 Develop innovative solutions
 Continually reengineer existing business models
 Strategic planning
 Innovative thinking
 Technological expertise
*Solutions are suited to the economic reality of each one of the clients
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11. Case Study
“Global Mining and Construction Manufacturer Develops Leading-Edge Product
Portfolio Strategy”
Technology and Innovation Management
Challenge
 Losing market share in less sophisticated market segments
 Barriers to entry were low
 Risks to new competitors were high
 Complex product portfolio
 Inhibited the company’s efforts to modularize its product development efforts
and to respond quickly to new market needs
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12. Approach
 The company’s distributors provided the team with information on their market segments
and competitive terrains
 Basis for prioritizing the segments
 A product portfolio strategy was then developed to better cover all market segments
 Defined the actions needed to improve the product positioning for each of those segments
 The product portfolio was then optimized based on the segment prioritization scheme
 Developed detailed project plans for all product activities that were needed to support and
achieve the company’s strategy
 The product launches from these projects were planned ahead of time and mapped against
the available resources
 The product plan with all its corresponding projects was presented to the company’s senior
management as an effective IT tool for final approval
 A new product-market segmentation tool was developed
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13. Value to the client
 Common view of its current segment priorities as well as potential new segments based on
thorough market data
 Obtained better coverage of high-priority segments
 Incorporated an improved product structure
 Product structure with the capability to add new products when needed
 Product structure with the ability to rationalize its portfolio in segments containing
overlapping products
 A plan was put into place to level the usage of resources in all departments in order to meet
the company’s product portfolio goals over the next ten years
http://www.adlittle.se/stime-case-
studies10.html?&no_cache=1&category=17&view=366&MP=5-261
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