The Birla Corporation began in 1919 when G.D. Birla set up a jute mill in Calcutta. It grew under his and M.P. Birla's leadership to become a leading conglomerate. In 1959, Birla Corporation entered cement with a plant in M.P. that was India's largest. It has since expanded significantly. Satna Cement Works and Birla Vikas Cement use advanced global technologies and processes to produce a range of high quality cement products that meet or exceed BIS standards. Birla Cement is a leader in sales, exports, energy efficiency, and environmental standards.

1. COMPANY PROFILE
The company :-
The Story of Birla corporation limited began many years
ago when a young man by the name of ghan shayam das Birla
came to the city of calculate a man of vision and enterprise jute
mills of the outskirts of calculate. The year was 1919.
It market not only the birth of Birla jute man id factoring
company but also beginning of the Birla industrial in India.
The early years saw the company grows steadily under
the guidance of ghan shyam das Birla. His strong sense of ghan
shyam das enterprise and clean sighted vision where passed on
word to his nephew mahadev Prasad.
It was m.p. Birla who gave shape to the world of Birla
corporation limited. The helped transformed it from a
manufacturer of jute. Goods to a leading multiproduct
corporation with widespread activities today Birla corporation
limited ranks amount the top so company in the country with
products ranges from jute and synthesis yarn to cement calcium
carbide.
Industrial gasless an linoleum.

2. SAINT CEMENT WORKS :-
In 1959 Birla corporation limited embarked on its most
significant new venture cement.
The commissioning of sew in m.p. marked the compans entry in
to basic industry. This was also the Birla cement plant in the
birla group a and at the time the largest single unit in India.
The years that followed brought rapid growth and
modernization new plants were ste up further a field at
chittorgath Rajasthem and Durgapur (west bangal) capicities
were alos steadily increased sing state of the art Technology.
Important landmarks for the campany were the 2500 TDP birla
vikas plant setup at satna in 1982 and a new dry process plant
at chittorgarh commissioned in 1986 in 1988. the workd bank
under its program of energy conservation finaced the setting up
of a modern dry process plant in satna.
The next phase of modenisation is already underway. Its
completion will increase the companys total cement company
from three million tonesper annum to a projected four million
tones by 1997.
Birla corporation limited has indeed set new standards in
efficiency of opration and guality of cement more importantly it

3. has always taken the lead in the critical areas of energy
conservation and pollution control.
GLOBAL TECHNOLOGY OF SATNA CEMET WORKS AND
BIRLA VIKAS CEMENT :-
Computer aided deposit evolution & mine planning
- AUSTRALIAN TECHNOLOGY
Pre biending of limestone with staker reclaimer
- GERMAN DESING
Row material grinding
- TIRAX–UNIONFLS DENMARK
VERTICAL – ROLLER MILL
LOESCHE
(W.G.) INGH EFFICIENCY
SEPARATOR FULLER U.S.A.
Homogenisation of raw mix
CONTROLLER FLOW SILD FLS
DENNMARK

4. Pyroprocessing
SEPARATE LINE CALCINER FLS DENMARK
IN LINE CALCINER WITH HOT MEAL RECIRCULATION
AND ALKALI BY PASS SYSTEM FULLER U.S.A.
Cooler
HIGH EFFICIENCY COOLER IKN (W.G.)
ELECTRONIC ROTARY PACKERS
WITH INDEVIDUAL SPOUT HAVING ITS WEIGHING
SYSTEM WITH MICRO PROCESSOR CONTROLLER HAVER
(W.G.)
AUTOMATION
-EQUIPPED WITH PROGRAMMABLE
LAGIC CONTROLLER PROCESS COMPUTER T.V. CAMERAS
WEIGH FEEDERS FOR AUTOMATC AND CENTRALLY
CONTROLLER MANU – FACTURING PROCESS.

5. QUALITY CONTROL
- XRF – X-RD, FLAME PHOTOMERER WITH
SITE LABORATORY AND CENTURY LABORATORY BACKED
UP WITH EXPERIENCED STAFF.
SALES
Satna cement works and birla vikas works have been
traclitionary setting well in to region of opration satna has the
geographical advantage of being located at m.p. in close
proximity to the adyoining of bihar and up.
Overtime up has became the major additional magor areas
produced by serviced include bihars m.p.

6. RANGE OF PRODUCT –
BIRLA CEMENT “KHAJURAHO “
1. 33 Grade ordinary Portland cement :-
This is a type of cement commonly use for all general
construction purpose. Where no special properties are required.
Physical properties BIS (15269 – 1986) Birlacement
Compressive khajuraho 38 grade
strength
(kg 1 cm2)
3 days 160 270-300
7 days 220 350-400
28 days 330 460-500
Application :-
For all genral construction jobs viz brick & store
masonary plastering. Flooring pland reinforced cement concrete
(RCC) minor forecast concrete jobs etc.

7. Cement industry in India
An overview –
Cement industry in India has been in operation
since 1917 and considered now a days as care infrastructure
industry.
India Is one of the five largest producer of cement in the
world the other four being U.S.A. Russia china and japan.
Dependence on government –
The infrastructure support for cement
manufacturing viz power cool and railway accounting for 55-60%
of the cost for manufacturing and selling cement are controlled
by the government the cement industry is also dependent on
railway for cool and cement.
Transprolation in ficial 1997 44% of cement was ficial
1997 44% of cement was transported though railway.

8. It is common for the S.E.B.S. of large cement producing
states like m.p. Andhra Pradesh rajasthan and Karnataka to
impose power out of more than 35-40 percent for 6-8 months
during a year.
Poar capacity utillisation –
Cement industry in India has been too much
corporation two rapidily put the capacity utilisution has been
only orenrend 77% to 88% on the other hand the industry has
been growing on average at the rate is expected further to rise
to 8% to 9 % be a wide gap between supply and the projected
demenad for cement.
Higher housing demand –
The demand for housing will increase because of
an increase in purch sing power of in dividuales the shortage of
dwelling units was estimated at appro innately 20.6 million in
the rewal areas and 10.h million units in the urbon areas in 1999.

9. Infarasturucture –
We expeed higher investment to materiallise in
irrigation transport power plants by NCER on Indian in
brastructure.
India will require in vestment to the tune of 115-
130 billion over the next five year in power roads parts
telecemanunication and urben utilities.
Current treands –
At though domestic cement demand has frow at
5.3 percent in the first help of ficeal 1988 we expect in
improvement in demond growth rat to result in a demand growth
of 6 persent in fical 2002.
Considetring the flowing –
1 higher purchasing power in samiurben and rural
areas due to record agriculture production in fisical 2000.
A rivial in the economy in the last quarter of fisical 2007.
We except industial acitivy to clock a growth of 7.5
percent in the first quarter of fisial 2000.

10. Exports –
India exparted 1.7 percent cement in fisical 1997
indias natural exparts marked are Bangladesh and srilanka
which do not have adequate cement grade limestone deposits
and are not importers of cement we expect cement experts to
increase by 0.5 percent each in fisical 1998 and fisical 1999
cement exparts increased by 0.3 percent In firist five year of
percent in first five year of fisical 2006.
Supply –
We expect the surplus scenario in the cement
industry to worsen.
Year Demand Requred on Capacity Short fall
capacity 85% likely to be
utilization as estoblis is
hel
1995-95 73.83 78.77 75.37 3.90
1996-97 76.12 82.11 80.09 2.02
1997-98 79.21 84.29 81.26 3.03
1998-99 83.21 87.72 84.51 3.21
1999-02 86.50 91.16 88.11 3.05
2000-08 94.5 95.16 94.1 1.1
Company Profile –

11. The Company :-
The Story of birla corporation limited began
many year ago when a young man by the name of ghan shyam das
birla come to the gity of calculate a man of vision and
enterprise ghanshyam das set up the first Indian quenad jate
mills on the qutsteirts of calculate the year was 1919 the early
year saw the company grows steadly under the guidance of
ghanshyam das birla his strong sence if enterprise and clean
sighted vision were paseed onword to his nepnhew manadey
Prasad.
It was m.p. birla who gave shape to the world of birla
corporation limited the helped a manufacture leading multi
production corporation with widerspred activities to day birla
corporation limited ranks among the top so company in the top
country with products range from jute and synthetic yarm to
cement calcium carbide industrial glass and lindium.
Satna cement works :-
In 1957 birla corporation limited embarked on its
most significant new venture cement this was also the first
cement plant in the birla group and at the time the largest
single unit in India.

12. Sales :-
Satna cement works and birla vikas works have
been traditionally selling well in its region of opration satna has
the geographical advantage of being location at m.p. in clase
prceimity to the adsoining of bihar and u.p. over time u.p. has
become the mangor market for cement produced by birla
corporaton limited additional major areas which are serviced in
elude birla and m.p.
Range of product :-
Birla cement “Khajuraho” 1.33 grade ordinary
porti and cement this type of cement commonly used for all
general construction perpose where no special properties are
required.
PHYSICAL BIT (15269+989) BIRLA CEMENT
PROPERTIES KHAJURAHO 33 GRADE
COMPRESSIVE
STRAGH
(KG/CM2)
3 DAYS 160 270-300
7 DAYS 220 350-400
28 DAYS 330 460-500
Application :-

13. For general constructional jobs viz brick a stone
mansonary plastering blooring plain and reintored cement
concrete (R.cc) mirror percent concrete jobs etc.
43 grade ordinary Portland cement :-
This cement is chemically very similar to 33
grade o.p.c. put is more finaly ground and because of this
develops more strength at early agen concrete stiffness and
initially hardens at a similar rate as that of 33 grade ordinary
parti and cement development cordinary parti and cement
development enable from worl to be struck ealies.
PHYSICAL BIS (18812+1989) BIRLA CEMENT
PROPERTIES KHAJURAHO 33 GRADE
FITNESS 2250 2800-3000
BLDINESS
(KG/CM2)
3 DAYS 270 320-360
7 DAYS 270 420-460
28 DAYS 430 540-560
Application :-

14. For all and sari speciallised jobs viz masinary
plastering flooring plain and reen forced cement conerding
(R.cc) cast and pre stressed concrete etc.
53 grade ordinary Portland cement :-
Cement is chemically different from 33 grade 43
grade o.p.c and is very finaly fround since the hydration stants
on the surface of the cement particles its is the specific
surface area of cement that longly determines the rate if
hydration and thus the setting and hardening rate of cement
higher fineness of the cement enswe improved works ability and
cl whesive mic resulting in better.
PHYSICAL BIS (18812+1989) BIRLA CEMENT
PROPERTIES KHAJURAHO 43 GRADE
FITNESS 2250 3800-400
BLDINESS
(KG/CM2)
3 DAYS 270 390-420
7 DAYS 370 480-520
28 DAYS 530 640-680
Application :-
Concrets slippers for Railways

15. Pre stressed girders
M25 and above concrete
Passing of interlacking blocks
Roads Runways and industrial bulding
Bridge – piers
R.cc – Bridge
Export Aword
Awards :-
The team of satna cement “khajuraho” has recived top
energy efficiency awards in the years 1992-93 and 1993-94
from the govt. of India.
Special export awards by hen bleunion minister of state
for commerce Dr. BB Ramiah at Delhi on 18th dec. 1996.
Export Performance :-
In spite of pressure from new units satna cement
could maintain the market units Nepal however in Bangladesh
for us to market there and we had to confine over export to
Bangladesh at 2400 tonnes only for the stake of keeping
ourbrand name alive ther.
Other bindings :-

16. Satna cement has concen trated its market only in up
bihar and m.p. and export to Nepal and Bangladesh.
MANUFACTURING PROCESS AND QULITY CONTROL
Manufacturing methods be divided in to there broad categories
wet process
Sami dry process
Dry process
Wet dry process :-
Raw motivials are ground with 30 to 40% water
and consume 30 to 35% coal to manufacture elinker.
Semi dry process :-
Raw materials are ground with 10 to 15% water
and consume 26 to 30% coal to manufacture elinker.
Dry process :-
This can be divided in to two cate garies.
Susperision preheate klin :-

17. This has uspended cyclone and a long steel tube
intermally lined with refractory brick (knoun as kim) which
rotales and consumed 22 to 25% coal to manufature clinker
birla cement works enittergarh has two khins of thos type.
Suspention preheater klin :-
This has suspended cyclone and a long steel tube
intermally lined with refractory brick (knoun as klin which
rotales and consumed 22 to 25% coal to manufacture clinker
birla cement works enittorgars has two kilns of his type.
(A) SINGLE STRING CYCTONE PREHEATER :-
With calcinatory build in risenduct calcisaton is a
chamber iust above the inlet of the klin here 60% of the total
fuel is firect and the rest 10% is fires to the klin birla cement
chillorgarh and satna has this tupe of process satna has
installed and additional alkali by pass system and there by can
produce low alkali cement this system consumed 16-10 19% coal
to manufacture clinker.
(B) SEPRATE LINE CALCINER :-

18. Double string cyclone preteater klin with a calciner
placed parelled to the klin riser duct it consumers 16 to 19%
coal to manufacture clinker in this process also 60% of coal ro
fired in the calciner and 40% in klin cirla vikash cement satna
has this process.
PREHEATER IS THE NAME OF CYCLONES :-
The material enter the preheater from the top and it
them enter the klim from bottom cyclone just before entering
the klin the material attains.
In subspention preheanter klim a temperature of 800
degree 6 and 20% of co2 is removed from the limestone in the
ground material.
In suspention preheanten klim a tempreture of 900 degree cand
90-95% of co2 is removed from the limestone in the ground
material.
Raw Material :-
Mineral compound containing the main compounds of
cement limesilica alumina and iron oxide.
Selclon are these components found in the needed there
fore it is only one raw to select a measured mixture of high line
and low line which contains more silica alumina and iron.
Lime Component :-

19. Limas stone :- Lime as calcium corbonate it is hard.
Chalk :- Lime as calcium carbonate it is soft.
Manl :- Lime stone as calcium corbonate of silica clay and
ironoxide.
Clay componenet :- It is source of silica and aliumina .
Iron component :- het erite or iron one.
COMPONENT LIMES CLAY LATE ORE RAW
TONE RIDE IRON MIX
Loss of ignition 39.65 8.67 15.20 5.12 34.67
Silicaoride 6.75 63.56 26.42 10.15 14.33
Alumina oxide 0.71 15.77 24.34 3-90 3-50
Iron oxide 1.47 4.47 0.16 55-75 213
Lime 49.80 4.80 2.40 0.2-1.0 43.74
Magnesia 1.40 1.38 0.2-1.0 0.5-1.0 1.30
Sulbhurtri oxide Trace Trace ----- 0.3-0.5 ------
Sodium oxide Trace 120 ----- 0.2
Potassium oxide Trace 0.20 ----- ----- 0.5
Sulphar drioxide Trace Trace ----- ----- 0.3-0.5
Potasium oxide Trace 0.20 ----- ----- 0.5
Grinding :-
There are seprate hopper for clinker gypsum
pozzalem stage below each hooper there is a gravitrc weighing
equipment the rations of material are cheked for its chemetry
with the help of x-RT and x-RD and fed in to computer with the

20. help of large grinding palls minimum 30mm size and the particle
size and the particle size distribution is controlled by high
efficiency saparators.
High efficiency separators : (HES) :-
Saparation is the division of a given material
stream in to two stream using air as the during medium here are
other as for as possible only coarse purticals with the high
efficency saparators the resulrant effect of the there forces
does the sepration.
There fore it is usually necessary to select a measured
mixture of high lime and low lime which contain more silica
alumina and iron.
Lime Component :-
Lime stone : Lime as calcium corbonate it is hard.
Chaik : Lime as calcium carbonate.
Moral : Lime stone with admission of cilica day and iron oxide.
Clay Component :-
It is source of cilica and alumina.
Iron Componat :-
LAterite or iron are.

21. Component % Lime stone clay laterite iron one rowmix
Component Lime Stone Clay Laterite Iron one rowmix
Loss of 39.65 8.67 15.20 5.12 34.67
ignition
Silica oxide 6.75 63.56 26.42 10.15 14.33
Alumina 0.71 15.77 24.34 1.90 3.50
oxide
Iron oxide 1.47 4.47 10.16 55.75 2.13
Lime 49.36 4.80 2.40 0.2-1.0 43.74
Mgnesia 1.40 1.38 0.2-10 0.5-1.0 1.30
Sodium Track 1.20 ----- ----- 0.2
oxide
This os fourteenth step to word quality control :-
Air force : bir0l cement works three rails with HES.
Centrifugal force : Chittor cement works two cordimidon mill
with HEC.
Gravity : Durgapur cement works this is the unique proventy
four mills with HES.
Row material :-

22. Mineralcomponents containing the main compound
of cement lime cilian alumina and iron oxide.
Seldom are these components found in the neaded proportion in
only row material.
43 Grade ordinary Portland cement :-
This cement is chemically very similar to 33
grade O.P.C. but is more finally ground and because of this
develops more strongh at early ages. Co-crct made with this
cement stiffness and initinany hardence at a similar this quicjer
rate of strength development enables from work to be struck
earlir.
PHYSICAL BIS (is 8112-1989) BIRLA CEMENT
PROPERTIES KHAJURAHO 43 GRADE
FITNESS 2250 2800-3000
BLDINESS
(KG/CM2)
3 DAYS 230 320-360
7 DAYS 330 420-460
28 DAYS 430 520-560
Application :-

23. For all and semi- speciallised jobs vi2 masinary
plastering flooring & reinforced cement can certing (R.cc) pre
cast and pre stread concrete etc.
63 Grade ordinary Portland cement :-
This cement is chemically deffrent from 33
frade opc and is surface of the cement perticles. It is
hydration strets on the area of cemet that length determines
the rate of hydration and this the setting and hardening rate
of cement.
Higher finess of the cement ensures improced works
ability and a achive mix resulting in beter
Paving of inter locking blocks.
Road runways & industrial building
Bridge piers, Rcc bridge.
Portland pozzolona cement (P.P.C.) :-
The addition of pozzolona is to improve the properties
of cementing materials in an established practicle since roman
time p.p.c. differs from opc mainly in that it is blended
pozzodona whicj is interground with clinkerand and gypsum in
birla cement fly ash is used aspozzolona th fly as used is partly
made by the company inits state of the aret capative power

24. plant which has sophisticalat dectro static precipitators and
fluidded bed boilers ensuring that only facture in birla cement
“khajuraho”.
Specilal properties of birla cement PPC :-
Setting :-
Similar to 33,42,53 grade opc.
Strength :-
Higher than 43 grade opc.
Work ability :-
Due to special character istics of birla fly ash which is low
density high colume fine spherical particles shape improved the
result in improved bending bet ween steel and concrete.
Sulphate Resisting, Properties :-
Since the tri calcium aluminate (SA) of birla of birla cement
clinker is very low it imparts special property.
Corrosion resisting Properties :-
Due to lower chloride content and highe fineness dozzolona
cement can crete is ratatively more impervious than ODC
concrete it provides better protection from the ingress of
aggressive nature and salts.

25. Heat of hybridization :-
Due to character istics of the fly ash and clinker the heat of
hybridization is lowest in BIRLA CEMENT when compares with
other OPC.
Durability :-
The above unique Special Feature of birla cement P.P.C. .
This is thirteeth step of word quality control :-
Evary bag of cement under gose fifteenth regaraus
steps of quality cheks before being despartched to the
consumer laboraories are manned round the clock with.
X-RF - Flame photomer
X-RD - Wet Analysis
Physical testing equipment operated by well qualified
experiment chemists chemical engines civil ingeers and cement
technology to ensure the quality as per in hours quality which is
above B.D.S. sheification.
Cement control Room :-
The process from problem ding yard to cement in
cement storage silo is automated compiler controlled and

26. oxcuted based on electronic data thus there are no room for
human error.
Satna cement orinding mills :-
There are two cement mills
Fls comidin mill :- This mills is a unique mil here the cement is
ground with the hope of very small grinding ball of minimum to
ml climate for better partied size distribution.
Will mill with high offence separators :- In this mill grinding
of cement takes place
Satna cement grinding mills :-
There are five cement mills four cement mills have high
efficiency separator and long cement mill grinding of the
motored takes place in the rotating ball mill with separator or
without separator as the case in concrete cement sides every
hour samples are takes and analyses this is tweth step to word
quality control.
Cement strange soil :-

27. The finished cement that is discharge from the grinding
mill is stored from the grinding mill is storage in concrete sail
of capacity between minimum proof and atmospheric air proof.
Packing :-
Packing of cement is done by automatic packer with every
sprout having a micro processor controlled gravimetric weighing
system to ansur accurate 50 kg cement in each bag.
Grade coolers :-
Rapid cooling of clinker is very important to attain a very
reactive clinker Birla cement have modified hese coobrs with
latest technology from gormany and demark now it has very
high efficiency coolers rapid quenching of clinker in the high
efficiency cooler has further improved the qudity.
This is eleventh step to word quality :-
Cement grinding :-
Clinker discharged from the klim has to be ground to a fine
specific power with gypsum and or with pozzolan or stage is the
finished product the wale process cement.
The object of grinding is more particulary ti in crease the
specific surface of the material while coriforming to a desired
particules size distribution to obtain adequate reactivity in the
finished product ( the cement)

28. Grinding is performed by impact and friction between the
grinding balls which hit one another as well as between the
grinding media and med lining it self continous blanding side of
15000 is in each unit the ground raw meal mape available in done
by gravity mechanical aid and creatain all simultaneous.
This is eigh step to word quality control :-
Raw meal extraction :-
The silo bottom is provided with seven extraction a
utelets the sequence of extraction from the seven duttels the
opening of the flap value and by varying the discharge rates of
the raw mix through each flap value further ensures a
homogenous material for buring Samples are analyss in ORF
every hour and result taken care by computer meedful.
This is ninith step to words quality control :-
In the klin the material is gradually headed to 1400
dog. Cto make clinker from klin falls in coolor where it is cooled
and stored in said classed fentry before it gase for staring
samples are collected for analyses
This is ninth step to words quality control :-
Projected composition of the ground material –

29. This is the fifth step to word quality control raw material
Grinding :-
Under other wise similar condition a substance will
react more rapidly the raw material for cement manufacture
have to be ground before buring grinding of raw material at
birla cement ehithrgrah and birla vikas satna cement it is done
in vertical mill for very lime size reation birla cement have
installed very high efficiency separticales as finish product.
This is sixth step to word quality control :-
Every hour automatic samples are collected and
analysed for its chemistry in X-RF and result corrective action
for fluctuation in chemistry ground raw meal.
Raw mell silos :-
In under to get every high degree of hemogenty in
the found raw meal composition and for minimum residual
cariation in the chemistry birla cement have out by rectaming
scaraper traveling alongaide and adjectment to the blinding bed
in the transverse direction ie by cross cutthing there by
minimizing further the fleventuation in the lime stone
chemistry.

30. This is fourth step to word quality control :-
Raw material happers :-
Birla cement has three material.
hopper for pre-blanded lime stone.
hopper for pre-blanded lime stone.
hopper for iron are.
Onder each hopper there are weighing India tations exdusively
equipped with load cells as the real weighire component analysis
of each component in the computer projected composition of
the ground material is also ped to the computer the computer
has the analysis of stock ground material with it as be weight to
give the.
Crusher :-
Lime blashed in the mines are crushed in crushers to
90% of the material passing 25mm siece sample are taken every
hour and analysis in X-ray result are automatically passed to
computer which directs mines qulity incharge to do the need ful
according to the projefcted chemical composition.

31. This is second step to word quality control :-
This stock rilling of the crushed material is
performed by belt covear woth moved long wide the stock bile
the lime stock material layers deposite one upon the ather and
a stock bile of 20000 is are made this minimizes the fluctuation
in the time stone chemistry of this blanded bed.
This is step to word quality control :-
Readaming of the stock pile is comech bottem cyclone
just before entering the klim the material attains.
In suspension precheater klim a temperature of 800
degreee c an 20% of carbon dioxide is removed from the
limestone in the ground materian.In suspention precheater klim
a tempreater of 900 degree c and 90-95% of carbon dioxide is
remved from the limestone in the ground material.
Process :-
Mines :- The first step in quality control is done by
accurate analysis of to pogaphical and bare hole data and
reafiom of varius maps such as contour maps to pographic maps
geological plams ans tomage.
This is First step to word quality control :-
Suspention preheater kim with calcinatory –

32. This ca be divided in two catagories –
Single string cyclone preheator klim with calinator buid in riber
duct calinator is a chamber justabove the intel of the klimhere
60% of the total fuel is fried and the rest 40% is rired in the
klim birla cement chittorgath and satna has this type of
process. Birla has indistalfed an additional alkali by pass by
stem to with draw alkali from the system and there by can
product low alkali cement this system consumed 16to19% coal to
manufacture clinker.
Seprate lime calcimer :-
Double string cyclow preheator klim riber duct it
consumers 16 to 19% coal to manufacture clinker in this brocess
also 60% of coal is fixed in the calcimer and 40% in klim birla
vikas cement satna has this process.

33. Preheater is the name given to cyclones the material enter
the preheater from the to r and itthem enters the klim from.
MARKETING STRATEG OF SATNA CEMENT WORKS
Marketing strategy is the comple & unbeatable blam designed
specifically for arraining the marketing objectives of the firm the
marketing objectives inducate what the firm wants to achieve the
marketing strategy praids the design for achiving them.
It is the marketing strategy that decides the success at
the business unit level which in turn decides the total corporation
success the linkage between marketing strategy and overall
corporate success is indeed and vital and in this linkage lies the
significame of marketing strategy.
Since realizing the marketing objectives in the burnoose
of marketing strategy it is only logical that marketing strategy
takes its direction and cure from the marketing objective of the
from. It is well outlines game plan and there are difine ways
strategy consists og two main steps.
Selecting the target market.
Assembling the marketing mix ther are difine ways of formulating it
basically formulation of marketing strategy consists of two main
steps.

34. Selecting the target market.
Assembling marketing mix
The sesame of the marketing strategy of any firm can be
grassicst from the firm target and its marketing mix the target
market shows to whem the firm in tends to sell the products.
Marketing mxi show how thw firm intends to sell together they
constitute the marketing strategy platform of the film.
As in commonly known the four ps of marketing mix comprise of
priducts price placement and promotion an attempt is being made to
examine the product placement including target market selection
price and promotion strategies of the company in the following.
PRODUCT STRATEGY
The company commenced production of cement in 1982 with an
installed capacity 8.00 lakes per annum.
PLANT WISE AND GRADE WISE PRODUCTION IN 1996
GRADE SCW BVC TOTAL
OPC 117938.954 30687.250 148626.204
33 82804.050 177574.950 230379.000

35. 43 ----- 46606.050 46606.050
53 2256.3000 ----- 22563.00
223306.004 224868.250 448173.254
SALES
The sales of cement at 1996-97 are giving below.
GRADE S.C.W. BV.C TOTAL
O.P.C 390929.05 129990.850 490919.900
33 196818.00 267544.500 464362.500
43 ---- 169492.200 169492.200
53 61505.200 ---- 61505.200
619252.250 567027.550 1186279.800
As has been stated in chapter 11 of company profile satna
cement works having would best technology comuteries mining
plane and material mix designs in producing high quality Portland
cement of 33.43 and 53 grades and also puzzling Portland
cement as would be seen in the table u.land 4.2 that S.C.M.
concentrated more the production of ordinary Portland cement
of 38 & 53 grade due to market dmand currently how ever the
company is production all grade of cement.

36. The company is setting ordinary Portland cement
under the brand name :khjuraho cement” which has become very
popular over the year in the target of the company.
Although the production of company is situated
eastern m.p. satna it target market is mainly up bihar the
company export cement to Nepal & bangle desh the s.c.w.
covers only the very small part of m.p. in the ambit of its target
market the self life of cement and the transportion.
Costs are serious limitation in the industry to have a wider
market a large market spread all over India control be covered
by and company with a single production unit big compunies like
a.c.c. and gujrat Abuja have their cement plants at different
plant a site only at satna therefore the market coverage is
limited moreover several combetitors have come up who cater
to the clement of cement in the rest of m.p. these units include.
Maihar cement works limited include.
J.P. cement limited Rewa.
Prism cement limited satna.
A.C.C. kymore.
The company however is looking forword to increase its market
share in Madhya Pradesh in coming year.

37. Distribution networks
Company has a very wide and well knife distribution network in
the entire largest market the company sells its products
through.
Direvt dealers
Company depot
Consignment agents
Stockiest and
Government tenders.
The company has not ware house at a number of place
butter down have been established at strotegies location to
ensure prompt delivery at the customer door through a
dedicated network of sales prompters cleaning and forwording
agents of stockiest the depots are under the charge of deport
holders appointed by satna cement works the regional offices
provide monitoring assistance to the deport holders. The dealer
are appointment by S.C.W. in these areas as per deport holders
recommendation the S.C.W. has its deports at Allahabad, banda,
agra, patna, Saharanpur, and other major cities of m.p., u.p.
bihar etc. handing cleaning agents are appointment by the
railway station to the worehouse of agents of company of

38. agents of company deport sometime the handling of goods is
taken case of by the deport holders and consignment agents
themselves.
The distribution channel of the provide distribution
efficiency to the manufacture and also supply products in
required assortment.
Transport & handling
Almost all the transport and handling works is contractual
which contractual for which constracts are finalized at factory
level however where the works is not contractual the freight
rates periodically reviewed and revised by AVP (marketing) &
AVP (sales) as per deport also under iso 9002 guideline for
which a detailed manual is being prepared in an deborate
manner defining the record keeping and diresponsi bilities of
the staft.
Price & sales Strategy
Price is the only element in the marketing mix the products
revenue the other element produce cost price is also of the
most flexible element of the marketing mix is that it can be
charged weekly unlike product features and channel
commitments pricing is the key factor for any business of any
business of any root the price is the major factorinvolvedin of

39. cement with avery then difference in the quality of cement
available in the market pricing become all the more important to
control the fierce competition in the market near the cement
producing belt the forces of demand and supply decide the
pricing of cement as result in on a day to day basic in light of
this situates avery flexible pricing policy should be a deport
company has a deported competition market oriented pricing
policy in order to meet its growth and objectives. The prices of
33.33 and 53 grade varies significantly between Rs. 98 to 115
per 50kg bag a number of competition are operating cement
market S.C.W. has a deport competition and market pricing
strategy
Trade Sales :-
Looking to the competitive scanner is emerging due to
commissioning of new capacities in satna cluster it has become
more important not only to retain but also to increase the
market share in the near by area falling In eastern U.P.
Export To Nepal
Sales are mainly made against rupee payment thought our
authorized agent however supplies to other parties are also
made against hard currency.
Export To Bangladesh

40. Supplies to gone and singh abed continue against pending
LCS however SEC accepts L/sc only from those importers who
have got infrastructure to handle and transport material from
milder to sanamesjid/ Hilli through their own middlemen.
Pricing
Trade sales :-
All out efforts are being made to maintain the agreed
prices. However whenever it is felt that sales are being on
account of foul play by the competitions the sew takes
corrective reassures to maintain sales level.
NiLc sales :-
Where the ordered quaintly is less than 500 tones
efforts are made of offer Rs.2/- per bag less than trade sale
prices however where the quantity exceeds 500 tones SCW
may offer unto Rs. 5/- per bag less than trade sale prices.
Where the ordered quantity is substantially high it will be
dealt through potential mediators (stockiest and distributors)
and the price will be negotiated looking to market trend and in
anticipation of the possible action of competitors.
DGS & SALES :-

41. Price is offerd in material under stated for wel and
tender sales ever small orders are accepted againse advanced
payment as for possible.
Power and authorities :-
Power to takes decision as or as local sales are
concerned rests with the marketing chief GDD dalmia the
Kanpur distributor also takes decision on respect of his area
looking to company’s interest.
Stokist’s network :-
New appointment are made in unrepresented areas
and in areas vacated by definer stockiest after necessary
screening by distributors the company is seriously thinking to
enhance the amount of security deposit to minimum of Rs.
50000 at opportune time when there will be secarcity in the
market and the stockiest will not feel the pinch.
Strategies of the company are statd below
News papers :- Since the togift rate has incgased
substandtially limited newspaper insentions is being,

42. Souvening :- As per notmal practice advertisements will be
released.
Wall paintings :- It has been experienved that using only one
agency causes much of delay in completing the work timely and
therefore it is decided the work by giving budget to
decentradise the work by giving budget to indibidual depot to
get the work done in the territory locally as per approved
design and gate howver wherever added to the price guated
commission Is paid at nigher rate not exceeding Rs 50% her
tonner for dwhich approved from factory is required looking to
the present comptitve market scenario the middlmen have
competing agencies are not availables sactory will take
necessary action.
Hoagding :-
RAILWAY :-
Permission has been abtained from control northem and
north eastern rlys to but up our hoordign at ply. Station
overbridges and the authersed agency will take up the job.
Other Place :-

43. The company also probase to insalt hoordign to bus
deports and important function are important places for which
autorised agencies have been assigred which the job.
(e) Bus planets :- This year scw is planning to display
advertisement through bus hands in m.p. and u.p. Roadways
buses through autorisedagent.
Painting on ply bogies :- Work on G trains running through
main marketing areas during day time has already been taken in
to hard through the authorized agents approved by the
railways.
In plants boards and stickers etc. :- All arrangement will
be made from factory as per regiment to be furnish our
distributors for the area.
Calenders a diaries :- It has been decided to print only single
– sheet calenders for distribution amonst stockists in 1998 the
picture of :Lord ganapati” has been unanimously proposed by
distributors and according by the calenders will be printed
besides for muslim clients the scw shall pront single – sheet
muslim chlenders.
As regards four – sheet calenders for distribution at factory
level it will be finalized by management in due course.

44. (i) Diaries :- Being finallsed at corporate level added to
the price quoted commission is paid at higher rate not
exceeding Rs50/-per to me for which approved from factory is
required looking to the present competitive market scenaric the
middlemen have represent for increase in the middlimen rate of
commission and the company also seels that case is instisied and
the therefore the commission gate should be increased by 10/-
per tomne howver in case of orders being procured against full
advance loagment considered the revised rates will as under.
NORMAL Rs ADVANCE PAYMENT Rs
30 40
40 50
50 60
WLC
Govt’s tenders rates :-
Promotional strotegies :-
The promoti onal
Note :- Stockists will be entitted to place their order for
additional requivement for which they will have to pay 50%of
the cost.
Gift Articles :-

45. Small pads key rings dot pents pouches etc will be
arranged by the company at factory level for distribution
amongst stockits at pertiodical meeting.
Vidiovan :-
Respective distribution finalise the movement of video
van in their area in consulment with the marketing chief of the
respective state almost care has to be taken for movement of
the cehiche synohroniging with melas at cerious places.
Found management :-
Regional distributors are responsible to chase for
early recovery dues and limely deposit of the same with the
bank for onword transfer of payment immediately to satna.
Credibility Assesment :-
It is the prime responsibility of respective
distributor to screen the stocksts asses their credibility under
disserent categories and submit their proposal to the company
as for as praticable essort should be made to obtain bank
fuarantee for extended credit to them however the entive
responsibility with regard to vecovery as dues rests with our
distributors only.
Dishorour of choques :- In the event of dishonour of a
cheque immediately either a pay order of demand draft should

46. be obatained from the concered stockist and at the second
onstant such facility should be discontinued till a written
request duty recommended by distributor is received in case
where the dishonor of the sheque happens unintentionally it will
be viewed accordingly.
Reporting :-
Stock Report :-
All the dumps continue to send details of arrivals
onword stock transfer sale & closing stock on daily basis to
satna and state marketing headguarters.
Remittance report :-
Deports are sending daily report to satna and state marketing
headquarters about fund received and remitted in the bank and
IFTS sent to satna.
Distributors Report :-
Distributors are sending their weekly report to satna about the
activities of our competitors price scenario prevailing in the
market as well as stocks deed –back with their
recommerndation.
Proformance appraisal :-
The monthly meetings are convened in both the states
ie u.p., bihar to make performance appraisal of the stockists

47. and their sales target and formulate marketing strategies in
the succeeding month besides a quarterly review metting
willfactory authorities will also be convended wher in our
distributor will also partibute.
Monitoring of autsandinals :-
Depost incharge distributors and state chief of
marketing are monitoring the outstanding position of respective
depot in their monthly review meeting and corrective action are
being taken and inform the factory where ever. It is found
necessary at factory level also menitorring is being done by
maintaining records of remittance desputches made to ensure
that the hand is on perennial basic.
Sales Tax :-
Each state marketing head quarter is monitoring the
timely payment of sales tax and deals with all local cases in
consulatation with our sales tax advocate.