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Gen Sandhu Master Class Fundamentals Mod
1.
Direct Marketing Anup
Tiwari & Team
2.
3.
FUNDAMENTALS OF
FUNDRAISING
4.
5.
6.
Guiding Principles
7.
8.
9.
10.
11.
Giving in USA
and UK (2007)
12.
Where does the
money come from?
13.
INDIA *Besides what
is received from Government & Abroad including Non Resident Indians
14.
POOR FUNDRAISING--WHY SO??
15.
16.
Impact of successful
fundraising
17.
18.
Limitations with Current
way
19.
Challenges to Local
Resource Mobilization
20.
Why Pursue All
Types?
21.
22.
Techniques
23.
24.
Success in Fundraising-1
25.
Success in Fundraising-2
26.
Donor cultivation curve
= Current Level = Desired Level Example: Donor Group XYZ Contact Ownership Acceptance Understanding Awareness Time Preparation Phase Acceptance Phase Commitment Phase Buy-in Internalisation
27.
Why individuals give?
28.
29.
30.
Donor Pyramid Upgrading
Upgrading
31.
32.
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