Starting Fundraising for NGOs in India

Strategies for Fund Raising in Voluntary Sector Why?/ Tools/ What works/ What does not! Presented at Training on Mobilisation and Management of Community Resources, NIPCCD, New Delhi, India

Why raise funds at all? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Raising Funds through ,[object Object],[object Object],[object Object],[object Object]

Direct Marketing Tool Box ,[object Object],[object Object],[object Object],[object Object],[object Object]

Direct Mail Pack ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Acquisition Pack OME Premiums BRE Lift Letter Head Letter Donation Coupon

Other Direct Mail Aspects ,[object Object],[object Object],[object Object],[object Object],[object Object]

Direct Mail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Direct Mail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Face to Face ,[object Object],[object Object],[object Object],[object Object],[object Object]

OutsourcedFace2Face Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Outsourced F2F Sales ,[object Object],[object Object],[object Object],[object Object],[object Object]

Telecalling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Telecalling ,[object Object],[object Object],[object Object],[object Object],[object Object]

Telecalling ,[object Object],[object Object],[object Object],[object Object]

On-line Solicitation ,[object Object],[object Object],[object Object],[object Object]

DR TV ,[object Object],[object Object],[object Object]

Finally what works ,[object Object]

Corporate Giving Indian Overview

Corporate Giving Motivations in India ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CSR major players/cause in India Micro-finance ABN Amro Bank Education, IT Education Azim Premji Foundation (Wipro) Causes Corporate Foundations Children Education, Community Development, Micro-finance ICICI Bank Community Development Tata Council For Community Initiatives HIV/AIDS Bill & Melinda Gates Foundation Health, Education Infosys Foundation Self Help Groups ITC Self Help Groups UniLevers India

Planned Philanthropy Players in India Coca-Cola Water Apollo Tyres, Glaxo SmithKline (GSK) HIV/AIDS Johnson and Johnson, GSK Health LG, Schnieder, UPS (theme for 2005), Ballarpur Industries (BILT), HDFC, Coca-Cola Children Education Samsung, Microsoft IT HDFC, HUDCO Housing Amway Foundation Visually Challenged Aditya Vikram Birla Group, Maruti, BILT, National Thermal Power Corporation, Public Sector Enterprises Community Development Corporations Causes

Players in Cause Based Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Corporates with Employee Involvement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

High Visibility Fundraisers-1 ,[object Object],[object Object],[object Object],[object Object]

High Visibility Fund Raiser- 2 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Cause Based Affinity Cards in India ,[object Object],[object Object],[object Object],[object Object],[object Object]

Corporates Providing Donation Platforms ,[object Object],[object Object]

Major Cause Related Marketing Associations in India ,[object Object],[object Object]

Starting Fundraising for NGOs in India

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