This document discusses UNICEF India's use of "tele-facing", a hybrid approach of telemarketing and face-to-face fundraising. Tele-facing involves a telecaller making a brief pitch to potential donors and then scheduling a follow up meeting for a field executive to make an in-person presentation. It was developed as an alternative fundraising approach for UNICEF India to address issues with donors promising donations over the phone but not following through, as well as the lack of popularity around making credit card donations by phone. The presentation discusses UNICEF India's direct marketing strategies and provides details on what tele-facing involves and the reasons for adopting this hybrid fundraising model.

1. Home Runs from Abroad
The India Story

2. BAT
Wickets/Stumps

3. NOTORIOUSLY FAMOUS HOME RUN
IN INDIAN STREET CRICKET
Wicket/Stump

4. Tele-Facing
A UNICEF India Case Study
Presented at DMA Fund Raising Conference,
New York
by
Anup Tiwari,
Fund Raising Specialist,
UNICEF India

5. UNICEF India Direct Marketing
• Acquisition Direct Mail- 2 million above
• House appeals- 4+3 annually
• Conversion appeal- Thank U+1
• Telecalling
• Tele-facing
• On-line