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TITLE OF THE STUDY




                 PRESENTED
                 BY:
                 Avinash
INDUSTRY PROFILE
Without a sound and effective banking system in India it cannot have a healthy
economy. The banking system of India should not only be hassle free but it should be
able to meet new challenges posed by the technology and any other external and
internal factors. For the past three decades India's banking system has several
outstanding achievements to its credit. In fact, Indian banking system has reached even
to the remote corners of the country. This is one of the main reasons of India's growth
process. The government's regular policy for Indian bank since 1969 has paid rich
dividends with the nationalization of 14 major private banks of India. Not long ago, an
account holder had to wait for hours at the bank counters for getting a draft or for
withdrawing his own money.
                  STAGES OF BANKING IN INDIA
The first bank in India, though conservative, was established in 1786. From 1786 till
today, the journey of Indian Banking System can be segregated into three distinct
phases. They are as mentioned below:
•Early phase from 1786 to 1969 of Indian Banks
•Nationalizations of Indian Banks and up to 1991 prior to Indian banking sector
Reforms.
•New phase of Indian Banking System with the advent of Indian financial & Banking
Sector Reforms after 1991.
COMPANY PROFILE
In 1913, at the instance of Sir M. Visvesvaraya, the Engineer Statesman, a state aided
Bank, under the patronage of His Highness the Maharaja of Mysore, Sri Krishnaraja Wodeyar
IV, was established. This was "MYSORE BANK LTD". During 1953, "Mysore Bank" was
appointed as an agent of Reserve Bank of India to undertake Government business and
treasury operations, and in March 1960, it became a subsidiary of the State Bank of India
under the State Bank of India (subsidiary Banks) Act 1959. Now our bank is an Associate
Bank under State Bank Group. The Bank has grown progressively, right from its inception
and has declared uninterrupted profits from the beginning. "MYSORE BANK", as it is
popularly known, is constantly committed to serve it's customers. Our dedicated service to
clientele has brought recognition laurels to "MYSORE BANK". In this competative world
of Banking and Technology we reiterate and resolve to rededicate ourselves for the service of
the Nation through improved service to our customers.

“To give real service, you must add something which cannot be bought or measured with
money” - Sir M. Visvesvarayya

The bank has stood up to the challenges of financial sector reforms in this decade.The Bank
has a widespread network of 707 branches(as on 31.03.2011) and 22 extension counters
spread all over India which includes 6 Small and Medium Enterprises Branches, 4 Industrial
Finance branches, 3 Corporate Accounts Branches, 6 specialised Personal Banking
Branches, 10 Agricultural Development Branches, 3 Government Business branches, 1 Asset
Recovery Branch and 8 Service Branches, offering wide range of services to the customers.
INTRODUCTION
Any amount borrowed or lent is called loan. If money is borrowed it is debt of
business and if loan is given, it is receivable for the business. Loan is a method of
lending under which bank gives credit to a borrower for a fixed period and for a
specific purpose. Loan are promises for future payment, they have to be repaid in
periods beyond a year and are, therefore long term liabilities. In other wards "when a
banker makes an advances in a lump sum which cannot be paid wholly or partly and
which the customer has permission to withdraw subsequently, it is called a loan.
"Profit is the pivot on which the entire business activity rates. Banking is essentially a
business dealing with money and credit. Like every other business activity. Bank
share profit oriented. A bank invests its funds in many ways to earn income. The bulk
of its income is derived from loans and advances. Banks make loans and advances to
traders, businessman and industrialist against the security of some assets or on the
basis of the personal security of the borrower. In either case, the banks run the risk of
default in repayment. Therefore, banks have to follow a cautions policy and sound
lending principles in the matter of lending. Banks in India have to consider the
national interest along with their own interest while determining the lending
policy.Many a time a borrower needs funds for fixed assets or non-respective type of
activitiesand thus seeks money from the bank that is withdrawn in one lump sum.
The loan amount isnormally repaid in installments. Loan may be short-
term, medium-term or long-term.
STATEMENT OF THE PROBLEM:
The Title of the project is “A study on Loans and advances & Its Impact on State
Bank of Mysore. There is a wide fluctuation between different sectors. While
issuing loans to different sector, should analyze the external factor which is
affecting to the particular sector. Bank should think about increase the Net Income
and reduce the NPA level of the Bank, while issuing loans. Major portion of the
Income is derived from the loans and advances of the Bank.
In this context, study is related to the contribution to Total income from the
different sector by analyzing the co-relation between loans and advances issued to
different sector and the Total income of the Bank. This analytical study of loans
and advances to different sector which helps know the risk and return from various
sector.
OBJECTIVES OF THE STUDY
The main aim of the present study is to accomplish the following objectives:
•To Analysis the sources of income by considering Loans and Advances.
•To study the relationship between loans and advances to its total current assets.
•To study the Procedure of issuing loans and advances of the bank.
•To study the Impact of loans and advances on Net profit
SCOPE OF THE STUDY
•The information used from the annual report of Sate Bank of Mysore of the year 2010-
11, 2009-10, 2008-09 and 2007-08 for preparing the this project report.
•For the purpose of comparison, I used the statistical tools like standard Deviation and Co-
efficient of correlation.

 METHODOLOGY
Research design
This study is based on Descriptive research design.
Data collection method
Secondary data
The data published or unpublished which have already been collected and processed by
some agency or person and take over from there and used by any other agency for their
statistical work.
This report is prepared through secondary sources such as text books, journals, and annual
reports of the Apex Bank.
Tools used to analysis the data:
Trend ratio
ANALYSIS AND INTERPRETATION
LOANS AND ADVANCES TO INTEREST EARNED
                                                                                                 Amount in crores

          Particular                   2010-11    2009-10      2008-09                      2008-09        2006-07

      Interest Earned              4,079.08      3,558.92    3,247.28                       2,494.40      1,776.49

    Loans and Advance              34,029.81     29,535.86   25,616.05                 21,027.14 16,465.54
  Sources annual report 2006 to 2011


                                                                                                 Loans &advance to interest
The graph shows the comparison between loans
                                                                                                          earned
& advances to the interest earned by the bank in
past five years (2007 to 2011). Here it shows                                                      35,000.00
that there is an increasing in loans & advances                                                    30,000.00



                                                                         Amount in crores
over the years, in the current year it issued Rs.                                                  25,000.00

34,029Cr from 29535.86Cr. So the bank has                                                          20,000.00
                                                                                                    15,000.00
given loans & advance to help its customer to
                                                                                                   10,000.00
meet their obligation and also there is an
                                                                                                       5,000.00
increase in interest earned from loans given to
                                                                                                          0.00
the customer by making proper collection                                                                           2010-   2009      2008    2008        2006
                                                                                                                     11     -10       -09     -09         -07
efforts. In the current year (2010-11) the                                                  Interest Earned       4,079.0 3,558.9   3,247.2 2,494.4     1,776.4
interest earned amount is increased by 15%                                                  Loans and Advance 34,029.     29,535.   25,616.   21,027.   16,465.
compare last year(2009-10).
LOANS AND ADVANCES TO TOTAL CURRENT ASSETS :
                                                          Amount in crores

       Particular           2010-11   2009-10   2008-09          2007-08               2006-07

   Total Current Assets    49,897.23 44,009.74 39,136.72 32,336.00 25,893.68

    Loans and Advance      34,029.81 29,535.86 25,616.05 21,027.14 16,465.54

Source : annual report 2007-2011

                                                                                     Loans& advances to Total
                                                                                          current assets
From the graph it shows the comparison
                                                                                     60,000.00
between total current assets and Loans &
Advances from 2007 to 2011. Here it shows                                            50,000.00




                                                          Amount in crores
that due to increase in loans & advances given                                       40,000.00
to the customer over the years simultaneously                                        30,000.00
total current assets also been increased. In the
                                                                                     20,000.00
present year total current asset has been
increased by 14% compare to the last year.                                           10,000.00

The loan has increased due to moderate                                                    0.00
                                                                                                  2010-    2009-     2008-    2007-       2006-
interest rates compare to other banks.                                                              11       10       09       08          07
                                                                             Total Current Assets 49,897.2 44,009.7 39,136.7 32,336.0 25,893.6
                                                                             Loans and Advance   34,029.8 29,535.8 25,616.0   21,027.1   16,465.5
LOANS AND ADVANCES TO TOTAL ASSETS :

                                                                                     Amount in crores


                                  2010-11   2009-10    2008-09   2007-08                    2006-07
         Particular


        Total Assets              52,127.07 45,454.12 40,510.90 33,069.70 26,842.65


    Loans and Advance             34,029.81 29,535.86 25,616.05 21,027.14 16,465.54


Source: annual report 2007-2011
                                                                                        Loans&advances to Total asset
From the above tables it shows the
                                                                                           60,000.00
relationship between total asset & loans &
                                                                                            50,000.00
advances from 2007 to 2011. Here in the

                                                                 Amount in crores
                                                                                           40,000.00
bank total assets have been increased over
                                                                                            30,000.00
the years due to increase in loans &
advances given to the customer at the                                                       20,000.00

moderate interest rates. In the current year                                                10,000.00

the total assets has increased by 15% and                                                          0.00
                                                                                                           2010-   2009-    2008-     2007-    2006-
also the bank has been invested some of                                                                      11      10      09        08       07
                                                                                    Total Assets          52,127.0 45,454.1 40,510.9 33,069.7 26,842.6
their funds to the fixed asset.
                                                                                    Loans and Advance 34,029.8 29,535.8 25,616.0 21,027.1 16,465.5
LOANS AND ADVANCES TO TOTAL LIABILITIES :
                                                                                Amount in crores


                                      2010-11   2009-10    2008-09   2007-08                   2006-07
             Particular

          Total Liabilities           52,127.07 45,454.12 40,510.90 33,069.70 26,842.65


        Loans and Advance             34,029.81 29,535.86 25,616.05 21,027.14 16,465.54

   Source : annual report 2007-2011


From the above table shows that comparison                                                  Loans & advances with Total
of total liabilities with Loans & advances                                                           liabilities
from 2007 to 2011. Here the total liabilities                                                60,000.00




                                                                         Amount in crores
of the company have increased due to raise                                                   50,000.00

                                                                                             40,000.00
in share capital, reserves, deposits, &
                                                                                             30,000.00
borrowed funds and hence the loans &
                                                                                             20,000.00
advances issued to the customers has also
                                                                                             10,000.00
increased over the years. In the current year
                                                                                                  0.00
the total liabilities of the company has                                                                  2010-     2009-     2008-    2007-      2006-
                                                                                                            11        10       09       08         07
increased by 15% compare to the last year                              Total Liabilities                 52,127.0   45,454.1 40,510.9 33,069.7 26,842.6
                                                                       Loans and Advance 34,029.8 29,535.8 25,616.0                   21,027.1   16,465.5
FINDINGS:
¥There is an increasing in loans & advances over the years, in the current year it issued
Rs. 34,029Cr from 29535.86Cr. So the bank has given loans & advance to help its
customer to meet their obligation and also there is an increase in interest earned from
loans given to the customer by making proper collection efforts.
¥In the current year (2010-11) the bank shows that interest earned amount from the
customers is increased by 15% compare last year (2009-10).
¥ Increase in turnover of the business in the bank because the bank provides new
schemes or services to the customer. Hence in the current year the turnover of the
business has raised by13% (3984.64 to 4534.26) compare to last year.
¥In the current year amount invested by the bank on fixed asset has decreased by 2%
compare to last year.
¥Increase in loans & advances given to the customer over the years simultaneously total
current assets also been increased. In the present year total current asset has been
increased by 14% compare to the last year. The loan has increased due to moderate
interest rates compare to other banks.
¥The total assets have been increased over the years due to increase in loans & advances
given to the customer at the moderate interest rates. In the current year the total assets
has increased by 15% and also the bank has been invested some of their funds to the
fixed asset.
SUGGESTIONS:


The Auto loan product of the bank should be more highlighted with         promotional
activities as there are many competitors for Auto loan in the market.
Bank should make provision for free accident insurance cover for the auto loan
product to attract the customers for loan.
Since most of the customers of Auto Loan go for purchasing of new vehicles during
Festivals, are attracted towards the special offers in loan schemes, special offers should
be announced during Special occasion Like New Year, Festivals etc as such offers
attract customers.
The bank should adopt the new technology that makes the customer easy transfer of
fund through electronically and SMS facilities to mobiles for every transaction that the
customers transfers money.
CONCLUSION

Overall banking in India is considered as fairly mature in terms of supply, product range
and reach even – though reach in rural India still remains a challenge for the public
sector, private sector and foreign banks. Even in terms of quality of assets and capital
adequacy, Indian banks are considered to have clean, strong and transparent balance
sheets as compared to other banks in comparable economies in its region
 With the growth in Indian Economy expected to be quite some time especially in its
services sector, the demand for banking services especially retail banking, mortgages and
Investment services are expected to be strong.
SBM Bank has been a competent player in the market with quality service and attractive
Interest rate, its service is not only limited to Metropolitan cities but its striving hard to
reach and cater the needs of the urban and rural customers and has been a good performer
in the Retail loan Industry.
As the Banking sector is booming, all the banks are facing stiff competition among
themselves; to face the competition and survive in the market SBM should adopt
Innovative Techniques to face the competition. The main concern of SBM Bank should
be quality service and customer satisfaction, to gain a major share in the market bank
should go for aggressive promotional activities and attract customers by charging
competitive interest rate.
THANK YOU

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Banking Industry Profile

  • 1. TITLE OF THE STUDY PRESENTED BY: Avinash
  • 2. INDUSTRY PROFILE Without a sound and effective banking system in India it cannot have a healthy economy. The banking system of India should not only be hassle free but it should be able to meet new challenges posed by the technology and any other external and internal factors. For the past three decades India's banking system has several outstanding achievements to its credit. In fact, Indian banking system has reached even to the remote corners of the country. This is one of the main reasons of India's growth process. The government's regular policy for Indian bank since 1969 has paid rich dividends with the nationalization of 14 major private banks of India. Not long ago, an account holder had to wait for hours at the bank counters for getting a draft or for withdrawing his own money. STAGES OF BANKING IN INDIA The first bank in India, though conservative, was established in 1786. From 1786 till today, the journey of Indian Banking System can be segregated into three distinct phases. They are as mentioned below: •Early phase from 1786 to 1969 of Indian Banks •Nationalizations of Indian Banks and up to 1991 prior to Indian banking sector Reforms. •New phase of Indian Banking System with the advent of Indian financial & Banking Sector Reforms after 1991.
  • 3. COMPANY PROFILE In 1913, at the instance of Sir M. Visvesvaraya, the Engineer Statesman, a state aided Bank, under the patronage of His Highness the Maharaja of Mysore, Sri Krishnaraja Wodeyar IV, was established. This was "MYSORE BANK LTD". During 1953, "Mysore Bank" was appointed as an agent of Reserve Bank of India to undertake Government business and treasury operations, and in March 1960, it became a subsidiary of the State Bank of India under the State Bank of India (subsidiary Banks) Act 1959. Now our bank is an Associate Bank under State Bank Group. The Bank has grown progressively, right from its inception and has declared uninterrupted profits from the beginning. "MYSORE BANK", as it is popularly known, is constantly committed to serve it's customers. Our dedicated service to clientele has brought recognition laurels to "MYSORE BANK". In this competative world of Banking and Technology we reiterate and resolve to rededicate ourselves for the service of the Nation through improved service to our customers. “To give real service, you must add something which cannot be bought or measured with money” - Sir M. Visvesvarayya The bank has stood up to the challenges of financial sector reforms in this decade.The Bank has a widespread network of 707 branches(as on 31.03.2011) and 22 extension counters spread all over India which includes 6 Small and Medium Enterprises Branches, 4 Industrial Finance branches, 3 Corporate Accounts Branches, 6 specialised Personal Banking Branches, 10 Agricultural Development Branches, 3 Government Business branches, 1 Asset Recovery Branch and 8 Service Branches, offering wide range of services to the customers.
  • 4. INTRODUCTION Any amount borrowed or lent is called loan. If money is borrowed it is debt of business and if loan is given, it is receivable for the business. Loan is a method of lending under which bank gives credit to a borrower for a fixed period and for a specific purpose. Loan are promises for future payment, they have to be repaid in periods beyond a year and are, therefore long term liabilities. In other wards "when a banker makes an advances in a lump sum which cannot be paid wholly or partly and which the customer has permission to withdraw subsequently, it is called a loan. "Profit is the pivot on which the entire business activity rates. Banking is essentially a business dealing with money and credit. Like every other business activity. Bank share profit oriented. A bank invests its funds in many ways to earn income. The bulk of its income is derived from loans and advances. Banks make loans and advances to traders, businessman and industrialist against the security of some assets or on the basis of the personal security of the borrower. In either case, the banks run the risk of default in repayment. Therefore, banks have to follow a cautions policy and sound lending principles in the matter of lending. Banks in India have to consider the national interest along with their own interest while determining the lending policy.Many a time a borrower needs funds for fixed assets or non-respective type of activitiesand thus seeks money from the bank that is withdrawn in one lump sum. The loan amount isnormally repaid in installments. Loan may be short- term, medium-term or long-term.
  • 5. STATEMENT OF THE PROBLEM: The Title of the project is “A study on Loans and advances & Its Impact on State Bank of Mysore. There is a wide fluctuation between different sectors. While issuing loans to different sector, should analyze the external factor which is affecting to the particular sector. Bank should think about increase the Net Income and reduce the NPA level of the Bank, while issuing loans. Major portion of the Income is derived from the loans and advances of the Bank. In this context, study is related to the contribution to Total income from the different sector by analyzing the co-relation between loans and advances issued to different sector and the Total income of the Bank. This analytical study of loans and advances to different sector which helps know the risk and return from various sector. OBJECTIVES OF THE STUDY The main aim of the present study is to accomplish the following objectives: •To Analysis the sources of income by considering Loans and Advances. •To study the relationship between loans and advances to its total current assets. •To study the Procedure of issuing loans and advances of the bank. •To study the Impact of loans and advances on Net profit
  • 6. SCOPE OF THE STUDY •The information used from the annual report of Sate Bank of Mysore of the year 2010- 11, 2009-10, 2008-09 and 2007-08 for preparing the this project report. •For the purpose of comparison, I used the statistical tools like standard Deviation and Co- efficient of correlation. METHODOLOGY Research design This study is based on Descriptive research design. Data collection method Secondary data The data published or unpublished which have already been collected and processed by some agency or person and take over from there and used by any other agency for their statistical work. This report is prepared through secondary sources such as text books, journals, and annual reports of the Apex Bank. Tools used to analysis the data: Trend ratio
  • 7. ANALYSIS AND INTERPRETATION LOANS AND ADVANCES TO INTEREST EARNED Amount in crores Particular 2010-11 2009-10 2008-09 2008-09 2006-07 Interest Earned 4,079.08 3,558.92 3,247.28 2,494.40 1,776.49 Loans and Advance 34,029.81 29,535.86 25,616.05 21,027.14 16,465.54 Sources annual report 2006 to 2011 Loans &advance to interest The graph shows the comparison between loans earned & advances to the interest earned by the bank in past five years (2007 to 2011). Here it shows 35,000.00 that there is an increasing in loans & advances 30,000.00 Amount in crores over the years, in the current year it issued Rs. 25,000.00 34,029Cr from 29535.86Cr. So the bank has 20,000.00 15,000.00 given loans & advance to help its customer to 10,000.00 meet their obligation and also there is an 5,000.00 increase in interest earned from loans given to 0.00 the customer by making proper collection 2010- 2009 2008 2008 2006 11 -10 -09 -09 -07 efforts. In the current year (2010-11) the Interest Earned 4,079.0 3,558.9 3,247.2 2,494.4 1,776.4 interest earned amount is increased by 15% Loans and Advance 34,029. 29,535. 25,616. 21,027. 16,465. compare last year(2009-10).
  • 8. LOANS AND ADVANCES TO TOTAL CURRENT ASSETS : Amount in crores Particular 2010-11 2009-10 2008-09 2007-08 2006-07 Total Current Assets 49,897.23 44,009.74 39,136.72 32,336.00 25,893.68 Loans and Advance 34,029.81 29,535.86 25,616.05 21,027.14 16,465.54 Source : annual report 2007-2011 Loans& advances to Total current assets From the graph it shows the comparison 60,000.00 between total current assets and Loans & Advances from 2007 to 2011. Here it shows 50,000.00 Amount in crores that due to increase in loans & advances given 40,000.00 to the customer over the years simultaneously 30,000.00 total current assets also been increased. In the 20,000.00 present year total current asset has been increased by 14% compare to the last year. 10,000.00 The loan has increased due to moderate 0.00 2010- 2009- 2008- 2007- 2006- interest rates compare to other banks. 11 10 09 08 07 Total Current Assets 49,897.2 44,009.7 39,136.7 32,336.0 25,893.6 Loans and Advance 34,029.8 29,535.8 25,616.0 21,027.1 16,465.5
  • 9. LOANS AND ADVANCES TO TOTAL ASSETS : Amount in crores 2010-11 2009-10 2008-09 2007-08 2006-07 Particular Total Assets 52,127.07 45,454.12 40,510.90 33,069.70 26,842.65 Loans and Advance 34,029.81 29,535.86 25,616.05 21,027.14 16,465.54 Source: annual report 2007-2011 Loans&advances to Total asset From the above tables it shows the 60,000.00 relationship between total asset & loans & 50,000.00 advances from 2007 to 2011. Here in the Amount in crores 40,000.00 bank total assets have been increased over 30,000.00 the years due to increase in loans & advances given to the customer at the 20,000.00 moderate interest rates. In the current year 10,000.00 the total assets has increased by 15% and 0.00 2010- 2009- 2008- 2007- 2006- also the bank has been invested some of 11 10 09 08 07 Total Assets 52,127.0 45,454.1 40,510.9 33,069.7 26,842.6 their funds to the fixed asset. Loans and Advance 34,029.8 29,535.8 25,616.0 21,027.1 16,465.5
  • 10. LOANS AND ADVANCES TO TOTAL LIABILITIES : Amount in crores 2010-11 2009-10 2008-09 2007-08 2006-07 Particular Total Liabilities 52,127.07 45,454.12 40,510.90 33,069.70 26,842.65 Loans and Advance 34,029.81 29,535.86 25,616.05 21,027.14 16,465.54 Source : annual report 2007-2011 From the above table shows that comparison Loans & advances with Total of total liabilities with Loans & advances liabilities from 2007 to 2011. Here the total liabilities 60,000.00 Amount in crores of the company have increased due to raise 50,000.00 40,000.00 in share capital, reserves, deposits, & 30,000.00 borrowed funds and hence the loans & 20,000.00 advances issued to the customers has also 10,000.00 increased over the years. In the current year 0.00 the total liabilities of the company has 2010- 2009- 2008- 2007- 2006- 11 10 09 08 07 increased by 15% compare to the last year Total Liabilities 52,127.0 45,454.1 40,510.9 33,069.7 26,842.6 Loans and Advance 34,029.8 29,535.8 25,616.0 21,027.1 16,465.5
  • 11. FINDINGS: ¥There is an increasing in loans & advances over the years, in the current year it issued Rs. 34,029Cr from 29535.86Cr. So the bank has given loans & advance to help its customer to meet their obligation and also there is an increase in interest earned from loans given to the customer by making proper collection efforts. ¥In the current year (2010-11) the bank shows that interest earned amount from the customers is increased by 15% compare last year (2009-10). ¥ Increase in turnover of the business in the bank because the bank provides new schemes or services to the customer. Hence in the current year the turnover of the business has raised by13% (3984.64 to 4534.26) compare to last year. ¥In the current year amount invested by the bank on fixed asset has decreased by 2% compare to last year. ¥Increase in loans & advances given to the customer over the years simultaneously total current assets also been increased. In the present year total current asset has been increased by 14% compare to the last year. The loan has increased due to moderate interest rates compare to other banks. ¥The total assets have been increased over the years due to increase in loans & advances given to the customer at the moderate interest rates. In the current year the total assets has increased by 15% and also the bank has been invested some of their funds to the fixed asset.
  • 12. SUGGESTIONS: The Auto loan product of the bank should be more highlighted with promotional activities as there are many competitors for Auto loan in the market. Bank should make provision for free accident insurance cover for the auto loan product to attract the customers for loan. Since most of the customers of Auto Loan go for purchasing of new vehicles during Festivals, are attracted towards the special offers in loan schemes, special offers should be announced during Special occasion Like New Year, Festivals etc as such offers attract customers. The bank should adopt the new technology that makes the customer easy transfer of fund through electronically and SMS facilities to mobiles for every transaction that the customers transfers money.
  • 13. CONCLUSION Overall banking in India is considered as fairly mature in terms of supply, product range and reach even – though reach in rural India still remains a challenge for the public sector, private sector and foreign banks. Even in terms of quality of assets and capital adequacy, Indian banks are considered to have clean, strong and transparent balance sheets as compared to other banks in comparable economies in its region With the growth in Indian Economy expected to be quite some time especially in its services sector, the demand for banking services especially retail banking, mortgages and Investment services are expected to be strong. SBM Bank has been a competent player in the market with quality service and attractive Interest rate, its service is not only limited to Metropolitan cities but its striving hard to reach and cater the needs of the urban and rural customers and has been a good performer in the Retail loan Industry. As the Banking sector is booming, all the banks are facing stiff competition among themselves; to face the competition and survive in the market SBM should adopt Innovative Techniques to face the competition. The main concern of SBM Bank should be quality service and customer satisfaction, to gain a major share in the market bank should go for aggressive promotional activities and attract customers by charging competitive interest rate.