Anvil | Lunch & Learn | Optimizing Your Website for Voice Search & Position 0
Anvil Gonzaga University Trek 2010
1. Securing A Dream Job
in a Scary Market
Presented by:
Kent Lewis
Anvil Media, Inc.
www.AnvilMediaInc.com
2.
3. Career Highlights
1994 – Earned business degree from WWU
1996 – Left PR agency for Web development
1999 – Co-founded Wave Rock Communications
2000 – Founded Anvil Media & pdxMindShare
2001 – Started as adjunct professor at PSU
2006 – Co-founded SEMpdx
2008 – Founded Formic Media
4. 1. Research & Prepare
Explore intersection between passion & talent
Identify industry resources & become an expert
Leverage free tools to monitor targets
Build a socially-savvy resume*
5. 1b. Research & Prepare
Create social media profiles
Organize and share industry news & insights
Grow and leverage your network**
Schedule informational interviews***
6. 2. Create a Socially-Savvy Resume
Focus on relevant experience!
Bonus: awards, certifications, volunteerism
Create core profiles: LinkedIn, Twitter & Blog
Optimize for visibility in-network & on Google
7. 2b. Create a Socially-Savvy Resume
Integrate/link profiles
Actively update content
Build out your network: engage targets
Integrate profile info into resume
Leverage tools to manage profiles
8. 3. Build Your Network
Identify target events for education & networking
Bring research, cards, tagline & a wingman
Start with “Hi” or “What’s your story?”
Ask questions & listen (for connection points)
Figure out how you can help them, or just ask
Follow up in a timely manner
Pay it forward!
9. 3b. Build Your Network
Stand out, but be relevant (collateral, story, etc.)
Round out (volunteer)
Time is money, use it sparingly
Identify connectors & use as network foundation
Provide value early in the relationship
10. 3c. Build Your Network
Ask favors of your network judiciously
Encourage your network to make referrals
Be a connector within your network
Be patient – building a network takes a lifetime
11. 4. The Interview
Pursue information interviews
Quantity is quality: learn from experience
The first impression is everything
Focus on relevant talent & cultural fit
12. 4b. The Interview
DO: be persistent, confident and enthusiastic
DON’T: be annoying, cocky or neurotic
ALWAYS: follow up with a written thank you note
Don’t be afraid to keep in touch, with caveats
13. 5. Gestalt Career Advice
Pay your dues
Compress the cycle: learn, earn & return
Be an independent team player
Stay close to the money
Do what you love and love what you do