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Anvil YWSE SEM Fundamentals 0509

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Anvil Media, Inc.
Anvil Media, Inc.

Growing your business via search engine marketing by Kent Lewis of Anvil Media, as presented to YWSE Portland.

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Growing Your Business Via Search Engine Marketing Presented by: Kent Lewis President Anvil Media and Formic Media www.anvilmedia.com www.formicmedia.com
Anvil Media, Inc. Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEM Benefits
 
SEM Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO
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The 3 C’s of SEO ,[object Object],[object Object],[object Object]
Content: Keyword Research ,[object Object],[object Object],[object Object],[object Object]
Content ,[object Object],[object Object],[object Object],[object Object]
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Credibility ,[object Object],[object Object],[object Object],[object Object]
PPC
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PPC Process Explore Evaluate Expand Enhance
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Social & Local
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Analytics
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Summary Leverage & extend existing marketing efforts Create, optimize and syndicate valuable content Utilize paid search to effectively target customers Plan, test and measure Remember: a marketing budget should be UNLIMITED Take my SEM Workshop this Friday @ PSU Kent Lewis, President Anvil Media and Formic Media http://www.anvilmedia.com http://www.formicmedia.com http://twitter.com/kentjlewis http://www.linkedin.com/in/kentlewis
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Anvil YWSE SEM Fundamentals 0509

  • 1. Growing Your Business Via Search Engine Marketing Presented by: Kent Lewis President Anvil Media and Formic Media www.anvilmedia.com www.formicmedia.com
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  • 7. SEO
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  • 14. PPC
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  • 16. PPC Process Explore Evaluate Expand Enhance
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  • 24. Summary Leverage & extend existing marketing efforts Create, optimize and syndicate valuable content Utilize paid search to effectively target customers Plan, test and measure Remember: a marketing budget should be UNLIMITED Take my SEM Workshop this Friday @ PSU Kent Lewis, President Anvil Media and Formic Media http://www.anvilmedia.com http://www.formicmedia.com http://twitter.com/kentjlewis http://www.linkedin.com/in/kentlewis
  • 25.