Oregon Lodging Association Social Media Marketing

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Kent Lewis of Anvil Media presents on social media marketing fundamentals for the hospitality industry at the Oregon Lodging Association annual conference in Hood River, Oregon.

Business Technologie

create create create Blogs Media Community Ideas People Businesses Personal Professional Geographic connect connect vote vote connect vote

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Social Media Success Factors Relevance Value Commitment Honesty Transparency

Social Media: Opportunities Research & Monitoring Your company or clients Competition Industry news and trends Communication & Engagement Understand your audience Identify yourself Offer value Don’t be defensive

Social Media: Categories Networking Blogs Reviews Media Sharing Bookmarking Expert Communities News Wiki Microblogging

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Offers visibility in search results,[object Object]

Manage & track via HootSuite,[object Object]

Build industry credibility,[object Object]

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Oregon Lodging Association Social Media Marketing

1. Managing Your Brand Via Social Media Kent Lewis President Anvil Media, Inc. www.anvilmedia.com

2. create create create Blogs Media Community Ideas People Businesses Personal Professional Geographic connect connect vote vote connect vote

4. Gain industry & consumer insights

5. Provide affordable customer service

6. Create & extend brand awareness

7. Build credibility & thought leadership

10. Social Media Success Factors Relevance Value Commitment Honesty Transparency

11.

12. Augments organic & paid

13.

14. Social Media: Opportunities Research & Monitoring Your company or clients Competition Industry news and trends Communication & Engagement Understand your audience Identify yourself Offer value Don’t be defensive

15. Social Media: Categories Networking Blogs Reviews Media Sharing Bookmarking Expert Communities News Wiki Microblogging

16.

17. Connect key employees

18.

19. Create custom content & apps

20.

21. Inform & engage constituents

22.

23. Excellent search visibility

24.

25. Optimize & syndicate

26.

27. Respond to customer feedback

28.

29. Measurement vs. Effectiveness

30. Example: West Point Credit Union

31. Example: Hotel Max

32. Case Study: Provenance Hotels Objective: Increase online bookings via social media Strategy: Create and optimize hotel property profiles Develop community-specific content & promotions Results: Generate regular bookings via Twitter Campaign received a SoMe Award in 2009 Properties featured on CBS Early Show

33. Case Study: Oregon State University Objective: Increase student engagement & enrollment Strategy: Overhaul Facebook Fan Page Engage intern to manage content Results: 152% increase in page views 225% increase in photo views 510% increase in new fans 1,984% increase in total interactions

34. Case Study: Oregon State University

35. Integrating Social Media Search Engine Optimization Public Relations Advertising Events & Promotions Print and Digital Collateral

36. Social Media Tools answers.yahoo.com bloglines.com friendfeed.com google.com/alerts hootsuite.com pipes.yahoo.com ping.fm search.twitter.com tubemogul.com tweetdeck.com wordpress.com

37. Question & Answers Contact: Kent Lewis kent@anvilmedia.com www.anvilmedia.com www.formicmedia.com Twitter: @kentjlewis LinkedIn: kentlewis

Oregon Lodging Association Social Media Marketing

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Oregon Lodging Association Social Media Marketing