2. www.qatargolfacademy.com
Table of contents
• Corporate mission statement 1
• QGA Logo 2
• The QGA logo Specification 3
• The QGA logo Specification Color 4
• The QGA logo Specification Color 5
• The Logo Creations/General Research 6
• The Logo Adaptation 7
• The Logo Adaptation 8
• The Logo Adaptation 9
• The Logo Incorrect Use 10
• The Logo Color Specification Code 11
• Typography & Corporate Typefaces 12
• Collateral Templates 13
• Web Site & E-mail Signature 14
"World class, effective golf tuition in a friendly and welcoming environment."
3. www.qatargolfacademy.com
Qatar Golf Academy
Brand: Corporate mission statement
Qatar Golf Academy revolutionizes how the world engages
with ideas and information.
Since its earliest days, As the first and only Golf Academy in Qatar, Qatar Golf Academy has
established a strong brand identity. Our world class Golf training programes have earned a
reputation for quality and excellence. Our corporate mission and positioning, as well as our brand
platform, reflect that heritage.
Coaching Philosophy
The philosophy behind our coaching is simple:- Proven fundamentals, innovative coaching
techniques and an unwavering commitment to all of our students. By teaching the proven
fundamentals of golf technique we provide the “foundation stones” on which a sound golf
game can be built.
"World class, effective golf tuition in a friendly and welcoming environment."
4. www.qatargolfacademy.com
Qatar Golf Academy Logo
Creation / General Research
Golf swing
Golf ball
Golf swing
The golfer takes their backswing, rotating the club, their arms and
their upper body away from the ball, and then begins their swing,
bringing the clubhead back down and around to hit the ball.We
took a part of that path of the swing to create a solid swoosh to
identify the golf swing.
Golf ball
It is obvious that the center crescent brings you a golf ball with an
effect of a sunlight.We substract that area to create a golf ball feel.
"World class, effective golf tuition in a friendly and welcoming environment."
5. www.qatargolfacademy.com
Qatar Golf Academy Logo
The Qatar Golf Academy corporate logo
is the most immediate representation of
our company activity, our people, and
our brand to the world. It is a valuable
corporate asset that must be used
consistently in the proper, approved forms.
There are two versions of the Qatar Golf
Academy logo - 1) a vertical “tag” and 2)
the standard horizontal logo.
1. Verical Tag Logo
The Vertical logo should be used as an
introduction of the Qatar Golf Academy brand
on a communication, not as a signature to
close a communication. Its use must allow the
top or bottom to bleed off the edge of the
vertical layout like a tag, layered on top of
photography, or color fields in the layout.
2. Horizontal Standard logo
The standard logo should be used for three
main purposes:
1. To close a piece (i.e. back of datasheet or
brochure)
2. When there isn’t a top or bottom edge from
which to hang the tag (i.e. a golf ball, Envelops or
Business Cards)
3. By third parties, under license only (partner
communications, co-marketing, sponsorships, etc).
Both the vertical & Horizontal logos are
placed on a field of Cyan Blue, Black or White
which becomes visually more prominent and
associates the color with the corporate mark.
1. 2.
"World class, effective golf tuition in a friendly and welcoming environment."
6. www.qatargolfacademy.com
Qatar Golf Academy Logo
Specifications
The red tag logo should occur only once per
piece. For instance, on a multipage piece
the red tag logo would go on the cover, but
the standard logo would be used for the
back cover.
Size & clear space
To standardize the use of the both vertical tag
& horizontal standard logos, three sizes are
provided for most uses—50 pixels high for
web banners and e-mail headers, .875” high
for printed materials, and 72 pixels high for
webpages. These sizes should be considered
the minimum size for print/online uses. For
printed communication, add .125” to the top or
bottom of the logo field to cover bleed.
50 pixel logo used for:
• email newsletter
• web banner
72 pixel logo used for:
• web page
8/7” logo used for:
• 5 x 7” postcard
• 6 x 9” booklet
• 8.5 x 11” format
• A4 format
• A3 format
• 11 x 17” format
• PowerPoint presentation
For formats larger than 11x17” or A3,
scale the logo proportionally
to the piece.
The logo can appear on color, illustration, or
photographic backgrounds, as long as the legibility
and integrity of the logo are not diminished.
Minimum clear space
Top placement / vertical tag Logo
Minimum clear space
Top placement / Horizontal standard Logo
2cmx
2cmx2cmx
2cmx
2cmx2cmx
Minimum Size
5mm
"World class, effective golf tuition in a friendly and welcoming environment."
7. www.qatargolfacademy.com
Qatar Golf Academy Logo
Specifications / Color
The primary use for the Qatar Golf
Academy logo is the 3-color version—black
and PANTONE 16-110C, PANTONE PROCESS
CYAN C, PANTONE 4- 179C. When color or
printing prohibits this, it may be used in all
black or reversed out to white.
Size & clear space
To standardize the use of the both vertical tag
& horizontal standard logos, three sizes are
provided for most uses—50 pixels high for
web banners and e-mail headers, .875” high
for printed materials, and 72 pixels high for
webpages. These sizes should be considered
the minimum size for print/online uses. For
printed communication, add .125” to the top or
bottom of the logo field to cover bleed.
50 pixel logo used for:
• email newsletter
• web banner
72 pixel logo used for:
• web page
8/7” logo used for:
• 5 x 7” postcard
• 6 x 9” booklet
• 8.5 x 11” format
• A4 format
• A3 format
• 11 x 17” format
• PowerPoint presentation
For formats larger than 11x17” or A3,
scale the logo proportionally
to the piece.
1 2 3
"World class, effective golf tuition in a friendly and welcoming environment."
PANTONE306C
PANTONE7691C
PANTONE428C
8. www.qatargolfacademy.com
Qatar Golf Academy Logo
Specifications / Color
3 Color Logo 1 Color Logo
"World class, effective golf tuition in a friendly and welcoming environment."
9. www.qatargolfacademy.com
Qatar Golf Academy Logo
Adaptation
Here are some examples showing both the vertical tag and
horizontal standard logos.
www.qatargolfacademy.com
www.qatargolfacademy.com
BROCHURE
BROCHURE
www.qatargolfacademy.com
www.qatargolfacademy.com
"World class, effective golf tuition in a friendly and welcoming environment."
P.O. Box: 10000, M: +974 00000000,
T: +974 00000000, F: +974 00000000,
E: info@qatargolfacademy.com,
www.qatargolfacademy.com
"World class, effective golf tuition in a friendly
and welcoming environment"
Dear Sir,
Date: 00/00/00
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam sit amet eros gravida
massa tincidunt convallis. Integer egestas nulla in justo consequat consectetur. Proin id
pulvinar arcu, a accumsan libero. Donec diam lorem, suscipit sed faucibus non, facilisis
quis lorem. Vivamus vel velit eget metus varius tincidunt eu nec turpis. Praesent porttitor
lobortis justo, congue condimentum lacus aliquam sagittis. Curabitur ornare suscipit
accumsan. Praesent accumsan dui felis, non aliquam turpis euismod faucibus. Nunc id
iaculis lectus. Vestibulum ullamcorper risus velit, eu euismod est vestibulum sed. Class
aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse egestas rhoncus
arcu sed ornare. Nunc at sapien volutpat, tincidunt mi vel, fringilla augue. Donec faucibus
risus tempor dapibus tempor. Pellentesque sapien leo, varius ac neque eget, bibendum
consequat sapien. Cras imperdiet enim id risus aliquam, eu ornare tortor tincidunt. Etiam
et ante quis ipsum convallis laoreet ac eu metus. Aliquam erat volutpat. Ut ut neque
tristique, sollicitudin augue nec, ullamcorper dolor. Aenean aliquet molestie nisl, vitae
semper odio iaculis in.
Donec dapibus nisi eu elit dapibus, et pulvinar erat auctor. Curabitur lacus sapien, aliquam ut
posuere vel, interdum at ligula. Cras cursus sem sed tristique lobortis. Phasellus commodo
odio a porta facilisis. Class aptent taciti sociosqu ad litora torquent per conubia nostra,
per inceptos himenaeos. Donec malesuada ante ligula, quis auctor metus consectetur et.
Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis
egestas. Phasellus dignissim ante ac eros cursus, in porta sem blandit. Nulla scelerisque
hendrerit urna quis posuere. Fusce non nibh convallis,
Yours Thankfully,
10. www.qatargolfacademy.com"World class, effective golf tuition in a friendly and welcoming environment."
Qatar Golf Academy Logo
Adaptation
Here are some examples showing both the vertical tag and
horizontal standard logos.
11. www.qatargolfacademy.com"World class, effective golf tuition in a friendly and welcoming environment."
Qatar Golf Academy Logo
Adaptation
Here are some examples showing both the vertical tag and
horizontal standard logos.
Description
11. Kids Photo Frame
Measurement
H:16cmxW:11cm
3D
12. www.qatargolfacademy.com"World class, effective golf tuition in a friendly and welcoming environment."
Qatar Golf Academy Logo
Do not alter the Qatar Golf Academy logo in any way. Do not
animate, color, rotate, skew, or apply effects to the logo. Do
not separate the elements.
Never attempt to create the logo yourself, change the font, or
alter the size or proportions.
Dont’s
1. Don’t move “The Emblem”.
2. Don’t remove “The Emblem”.
3. Don’t apply any effects.
4. Don’t rotate the logo.
5. Don’t skew or attempt to make the logo
3-dimensional in any way.
6. Don’t alter the transparency of the logo.
7. Don’t recolor the logo.
8. Don’t alter the logo to run horizontally.
10. Don’t crop or stretch the logo.
Not shown:
• Don’t combine the logo with any other elements—
such as logos, words, graphics, photos, slogans or
symbols that might seem to create a hybrid mark.
Incorrect use. Dont’s
13. www.qatargolfacademy.com
Qatar Golf Academy Logo
The Qatar Golf Academy corporate color palette is based on a core
set of colors. Additional colors are available based upon particular
products. If your communication is product related, follow the
guidelines and relative colors found in the product guidelines.
Color: Specifications
Color Pantone C M Y K R G B Web#
Cyan Blue PANTONE - 306C 80 4 5 0 0 179 227 0099CC
Dark Blue PANTONE - 7691C 100 62 18 3 0 96 150 006699
Light Grey PANTONE - 428C 23 17 17 0 195 198 200 CCCCCC
Yellow PANTONE - 803C 0 6 98 0 225 233 0 FFFF00
Magenta PANTONE Rhodamine Red C 5 98 0 0 231 0 149 E70094
White - 0 0 0 0 255 255 255 FFFFFF
"World class, effective golf tuition in a friendly and welcoming environment."
14. www.qatargolfacademy.com
Qatar Golf Academy Logo
As with our logo, consistent use of our corporate typefaces—Clan
Offc Book, Medium, Bold & Black Qatar Golf Academy brand identity.
Both Fonts that provides richer linguistic support through widely
expanded character sets and advanced layout features.
Primary typeface - Clan Offc
Clan Offc Book | Clan Offc Medium | Clan Offc Bold | Clan Offc Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
01234567890
=~!@#$%^&*()+[]{}|:;’:”<>?,./
Typography: Corporate typefaces
"World class, effective golf tuition in a friendly and welcoming environment."
Q
15. www.qatargolfacademy.com
Qatar Golf Academy
Collateral templates
"World class, effective golf tuition in a friendly and welcoming environment."
P.O. Box: 10000, M: +974 00000000,
T: +974 00000000, F: +974 00000000,
E: info@qatargolfacademy.com,
www.qatargolfacademy.com
"World class, effective golf tuition in a friendly
and welcoming environment"
Dear Sir,
Date: 00/00/00
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aliquam sit amet eros gravida
massa tincidunt convallis. Integer egestas nulla in justo consequat consectetur. Proin id
pulvinar arcu, a accumsan libero. Donec diam lorem, suscipit sed faucibus non, facilisis
quis lorem. Vivamus vel velit eget metus varius tincidunt eu nec turpis. Praesent porttitor
lobortis justo, congue condimentum lacus aliquam sagittis. Curabitur ornare suscipit
accumsan. Praesent accumsan dui felis, non aliquam turpis euismod faucibus. Nunc id
iaculis lectus. Vestibulum ullamcorper risus velit, eu euismod est vestibulum sed. Class
aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse egestas rhoncus
arcu sed ornare. Nunc at sapien volutpat, tincidunt mi vel, fringilla augue. Donec faucibus
risus tempor dapibus tempor. Pellentesque sapien leo, varius ac neque eget, bibendum
consequat sapien. Cras imperdiet enim id risus aliquam, eu ornare tortor tincidunt. Etiam
et ante quis ipsum convallis laoreet ac eu metus. Aliquam erat volutpat. Ut ut neque
tristique, sollicitudin augue nec, ullamcorper dolor. Aenean aliquet molestie nisl, vitae
semper odio iaculis in.
Donec dapibus nisi eu elit dapibus, et pulvinar erat auctor. Curabitur lacus sapien, aliquam ut
posuere vel, interdum at ligula. Cras cursus sem sed tristique lobortis. Phasellus commodo
odio a porta facilisis. Class aptent taciti sociosqu ad litora torquent per conubia nostra,
per inceptos himenaeos. Donec malesuada ante ligula, quis auctor metus consectetur et.
Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis
egestas. Phasellus dignissim ante ac eros cursus, in porta sem blandit. Nulla scelerisque
hendrerit urna quis posuere. Fusce non nibh convallis,
Yours Thankfully,
Data Sheet & Letter Head
www.qatargolfacademy.com
BROCHURE
Brochure & catalogue
Back Cover
Anwar MalandyG.Designer
P.O. Box: 10000, M: +974 00000000,
T: +974 00000000, F: +974 00000000,
E: info@qatargolfacademy.com,
www.qatargolfacademy.com
16. www.qatargolfacademy.com"World class, effective golf tuition in a friendly and welcoming environment."
Anwar Malandy
G.Designer
P.O. Box: 10000, M: +974 00000000,
T: +974 00000000, F: +974 00000000,
E: info@qatargolfacademy.com,
www.qatargolfacademy.com
Qatar Golf Academy
Web site & E-mail signature
