Presentation given by Aodan Enright at the Russian launch of the 'Madonna Effect', the translation of Oren Harari's 'Break From The Pack', in St. Petersburg, Russia, June 6th 2011.
10. The Madonna
Effect - #1
• Not having to change but
doing it anyway
Madonna - 1984
11. The Madonna
Effect - #2
• Look in the distance & aim
where market is going
Madonna - 1989
12. The Madonna
Effect - #3
• Take some risk for huge
potential payoffs tomorrow
(not taking a risk means
the pack will catch up) Madonna - 1993
13. The Madonna
Effect - #4
• Let go of what won’t work
tomorrow
(even if it works today!)
Madonna - 1998
14. The Madonna
Effect - #5
• Stay passionately persistent
& tolerate criticisms
Madonna - 2003
15. Great ideas from BFTP
• Spend time with ‘aliens’
• Listen to the ‘crazy 3%’
• Be a laser, not a floor lamp
16. Questions to ask
1. Where are you relative to the pack?
2. Do you want to break from the pack?
3. Are you ready to “lead with the spirit of
breakthrough”?
4. What lessons can you learn from Madonna?