1. Pimpisa Jular 4945346628 Sundhika Chagsudulya 4945371228 Usaporn Tanadumrongsak 4945386728

5. Mission To deliver a sense of superior indulgence and a unique café experience to best fulfill the desire of sweet lovers

6. Vision With our uniqueness, we determine to become the first premium European desserts and pastry venue in the minds of the customers and to expand our café into major branches all over Thailand

7. Mood & Tone

8. Interior

9. Exterior

13. Normal Cake

14. Our Cake

23. Interview Results Doux “ The Art of Sweet”

24. Interview Results 5/30 La Patisseries 7/30 Sweet Indulgence 8/30 Sugar Rush 10/30 Doux Number of answers Name

25. Interview Results 1/30 The Unforgettable European Taste 8/30 The Irresistible Desire 9/30 The Touch of Delicacy 12/30 The Art of Sweet Number of answers Slogan

26. Interview Results 1/30 Neeranard Coats 1/30 Paula Taylor 1/30 Patriya Na Nakorn 2/30 Yarinda Boonnark 25/30 None Number of answers Presenter

27. Interview Results 8/30 5/30 8/30 9/30 Number of answers Format

28. Additional Research Questionnaires

29. Questionnaire Results 13/30 Doux “ The Art of Sweet” 7/30 La Patisserie “ The Unforgettable European Taste” 4/30 Sugar Rush “ The Irresistible Desire” 6/30 Sweet Indulgence “ The Touch of Delicacy” Number of answers Corporate Name/ Slogan

30. Questionnaire Results 2/30 Patriya Na Nakorn 4/30 Paula Taylor 4/30 Yarinda Boonnark 6/30 Neeranard Coats 14/30 None Number of answers Presenters

31. Questionnaire Results 4/30 Others (Cozy) 7/30 Artistic/Pop Art 4/30 Old-fashion 4/30 Modern 11/30 European/Victorian Number of answers Dream Café Style

32. Questionnaire Results 3/30 201 Bt – 500 Bt 13/30 151 Bt – 200 Bt 8/30 101 Bt - 150 Bt 6/30 100 Bt or less Number of answers Average Payment/Visit