1. PERSONAL PARTY
PLANNERS
BUSINESS PLAN
Amanda Pagan-Glass
Amanda.pagan@gmail.com
(904)392-7073

2. TABLE OF CONTENTS
Executive Summary

 Company Structure
 Management Team
 The Market
 The Event Planning Market
 Event Planning Competition
 The Current Opportunity
 Sales and Marketing Strategies
 Financing Requirements
 Financial Projections

3. EXECUTIVE SUMMARY
Personal Party Planners is an event planning

company based in Jacksonville, Fl that will service
Northeast FL.
 It will be managed by co-founders Amanda Pagan-
Glass and Rebecca Rosenzweig.
 They will offer more services and cover a larger
geographic area than current competitors.
 Will require only $20,000 in startup loans.

4. COMPANY STRUCTURE
Personal Party

Planners will be an
LLC
 The two co-founders
will be the main
planners
 Each planner will have
a part time assistant

5. MANAGEMENT TEAM
Amanda Pagan-Glass Rebecca Rosenzweig
Degree in Business Degree in Marketing
 
and Marketing and Design
 Over 5 years  3 years experience as
management an intern at major
experience event planning
companies
 Personal planning
experience for friends
and family

6. THE MARKET
The greater Jacksonville

area is an up and coming
metropolitan area.
Has 2 Naval

bases, home to the
Jacksonville Jaguars NFL
team, home to many
major financial
companies
Surrounding cities

include St.
Augustine, Daytona, and
Gainesville

7. THE EVENT PLANNING MARKET
The local event planning market is not very large.

There is a growing market for experienced event

planners.
Many major businesses are based in Jacksonville.

The beaches and scenic riverfront properties are

becoming popular locations for events

8. EVENT PLANNING COMPETITION
Alpha & Omega Event
LJ & Trina’s Event Planning
Consultants
Small two person event Large package of
 
planning organization services
 Limited business area  Full planning packages
to local Jacksonville range from $2000-
area $5000
 No personal website  Many consultants in
firm

9. EVENT PLANNING COMPETITION (CONT.)
Southern Charm Event Dream Wedding
Planning Inc. Design, LLC
Small company of two One head planner and
 
people a team
 Few packages with a la  Fewer
carte options packages, reasonable
pricing
 Basic web services and
page  Very elaborate website

10. THE CURRENT OPPORTUNITY
Growing Popularity Corporate Planners
Many wedding shows Companies hire corporate
 
highlight the importance of planners to handle special
wedding planners events
Print materials that Smaller businesses will hire
 
encourage the hiring of outside planners because
wedding planners they do not have someone
on payroll
Weddings are becoming

fancier and flashier Many businesses do not

have the time or proper
Need for the wedding

staffing to plan an event
planner is great due to
negotiating, organization, an
d referee skills

11. SALES AND MARKETING STRATEGIES
Services will be sold with the catchy slogan

“Planners for All Your Party Needs”
 They will cater to all types of events
 First step will be to create a website
 Website will be promote through established
wedding sites and local yellow pages
 Pictures and testimonials will be included on the
site
 The pricing will be competitive, approx. 10% of
planned budget
 Newspaper, radio and television advertisements will
be considered

12. FINANCING REQUIREMENTS
Little startup costs are required

 Small business loan seems feasible due to the
nature of the business, business plan and our good
credit.
 Will also utilize a combination of loans and personal
funds
 No more than $20,000 required
 Projected to be paid off in 5 years

13. FINANCIAL PROJECTIONS
Startup Expenses Fixed Expenses
Computer Hardware 2,000 Rent 1,500
Computer Software 1,000 Phone 500
Office Furniture 5,000 Travel and 1,500
Entertainment
Office Rent Deposit 3,000
Assistants 2,000
Phone Deposit 1,200
Pagan-Glass Salary 2,000
Stationary, etc 600
Rosenzweig Salary 2,000
Misc.( moving 3,000
Insurance 400
expenses,
unexpected cost, etc
Client Meetings 1,300
Web Development 1,500
Total 11,200
Total 17,300