1. Online Privacy
How much do you know?

2. Internet Giants Have Great Power
• Google
• Facebook
• Apple
• Yahoo!
• Twitter

3. Privacy Policies
Go Largely
Unnoticed
• Users very rarely read
any of the dozen+
pages of a company’s
internet legal-speak
• As a consequence,
Facebook has faced
broad accusations of
selling its users data to
advertisers

4. Facebook’s
Increased
Scrutiny
 The archive Facebook published in
2010 gave users a copy of their
photos, posts, messages, list of
friends, and chat conversations
 New version includes previous user
names, friend requests and the IP
addresses of the computers that users
have logged in from
 The increased transparency coincides
with Facebook’s transition from a
private to a public company in the stock
market
 More categories of information will be
made available in the future, according
to Facebook officials

5. Terms & Conditions – Wait What?
 Employers have begun asking for current and potential
workers to share sensitive Facebook info
 Did you know it’s against Facebook’s terms and conditions to
do that?
 Compare country’s standards – in New Zealand, employees
asked to share their passwords have potential legal claims
under their Human Rights Act or Privacy Act
 They can also make a public appeal to an Employment
Relations Authority, a Privacy Commissioner or a Human
Rights Commissioner that their privacy has been breached
 The US is severely behind when it comes to internet privacy
 Readability has become a priority

6. The Mystery Behind a Google Search
 Through AdSense and AdMob, Google in fact does prioritize
sponsor-based search results
 However, unlike Facebook, Google has taken major steps early
on to fight the appearance of corruption
 Google clearly marks its sponsor-based results
 Those results can also be blocked using browser extensions
such as AdBlock Plus or by opting out through Google’s settings
 The main way that Google serves advertisers is letting them
know through tracking files, called cookies, if users click on their
results

7. Google Goes Global - Literally
 Google’s Street View is widely mocked on the web for its
unfortunate satellite captures of streets
 Anyone who searches “street view fail” will get lists of dozens
of inappropriate acts that Google captured
 Witness protection, stalking, and private business practices
could be compromised by accidental Google satellite capture
 Internet ethics is a relatively new concept, but Google is
among the public’s main targets
 From 2007 to 2010, Google worked on Street View, using
local WiFi to help
 Unfortunately, they also picked up millions of text
messages, passwords, and Internet histories this way
 Just 6 days ago, the company got fined $25,000 by the FCC
for this breach of privacy

8. Defining the Line Between…
Sharing & Breach of Privacy
 Birthday  Birthday
 Address  Address
 Family names  Family names
 Products bought  Products bought
 Place of birth  Place of birth
 Age  Age
 TV shows watched  TV shows watched
 Games played  Games played
 Movies seen  Movies seen
 Phone number  Phone number
 Email  Email

9. Protecting Privacy
Stop Online Piracy Act (SOPA) Self-regulation
 Would have granted enormous  Doesn’t work terribly well (see
unchecked power to the Google fine)
entertainment and music  Has no viable alternatives
industries  Companies still comply with
 Entire sites could have been federal laws (for the most part)
blanket-censored  Transparency sells
 Hard evidence was not needed  Allows for free market growth
for a copyright claim
 Would only affect pirating sites
with .com registrations

10. Monopolization of Data
• With corruption this hard to
track, it becomes more and
more troubling that
companies are consolidating
power
• Google bought YouTube
• Facebook just bought photo-
sharing site Instagram
• This is normal free market
capitalism – but is it okay?

11. The Future of Privacy
Google – Project Glass Facebook – Timeline

12. Unmanned Drones
Probably worse than Timeline.
Just saying.

13. Personal Learning Network
 Google Blog: http://googledevelopers.blogspot.com/
 Mark Zuckerberg’s Facebook: http://www.facebook.com/zuck
 Gizmodo’s Google news: http://gizmodo.com/google/
 HuffPost’s tech news: http://www.huffingtonpost.com/tech/
 Unofficial Apple blog: http://www.tuaw.com/
 YouTube’s official Twitter: https://twitter.com/#!/YOUTUBE
 Google’s privacy policy:
http://www.google.com/intl/en/policies/privacy/
 Facebook’s privacy policy:
http://www.facebook.com/about/privacy/

14. References
 "NSW:We Willingly Give Up Privacy: AC Grayling." AAP General News Wire:
n/a. ProQuest Central; ProQuest Health Management. Apr 18 2012. Web.
19 Apr. 2012.
 Peter #BB#. "Privacy Issues in Firms Facebook Snooping." Dominion Post:
C.2. ProQuest Central; ProQuest Health Management. Apr 18 2012. Web.
19 Apr. 2012.
 "Facebook to disclose more info to users on data it stores." Financial
Express 14 Apr. 2012. General OneFile. Web. 19 Apr. 2012.
 Mediati, Nick. "Take charge of Google's revised privacy controls." PC World
May 2012: 94. General OneFile. Web. 19 Apr. 2012.
 "Privacy Advocates Call for New Google Probe Over Street View 689246."
eWeek 17 Apr. 2012. General OneFile. Web. 19 Apr. 2012.
 Reed, Brad. "Ready or not, unmanned drones may soon be a staple of
American life; Questions swirl around privacy, safety concerns." Network
World 4 Apr. 2012. General OneFile. Web. 19 Apr. 2012.
 Wawro, Alex. "Google's new privacy policy and you: here's how the new
Google Privacy Policy affects you, and what you can do to get off the grid
and keep your privacy." PC World Apr. 2012: 36. General OneFile. Web. 19
Apr. 2012.
 Bachman, Katy. "Industry shows its power in debate over online privacy."
ADWEEK 2 Apr. 2012: 16. General OneFile. Web. 19 Apr. 2012.