1. Future is sharing
Carshare.hk
Cocoon Pitching night
8th March
Private & Confidential.This document is not to be copied, distributed or disclosed without notice of CarShare.HK.

2. Friends

3. Family

4. Shopping

5. EnjoyDriving

6. 40,000New private cars on H.K’s roads
Each year

7. 20hours a day
sit idled...

8. Sharing is the future..

9. Lifestyle is affordable..

10. CarShare.HK
Make driving lifestyle affordable by
sharing

11. Car + Insurance
Car owners
Car renters
Car Rental
Platform
M
oney-Com
m
ission
M
oney
Insurance
How it works

12. Chris Y.
Felicia C.
“Need a car for a photography
trip..”
“Don’t need my car
for the weekend..”
How it works

13. How it works

14. How it works

15. How it works

16. How it works

17. How it works

18. Solution - Enabling Technologies
Trust Mechanism

19. Verified
Solution - Enabling Technologies

20. Life is effortless,
as it should be...
Smartphone
Unlock
Solution - Enabling Technologies

21. Thomas J.
Felicia C.
Dan C.
Peter C.
Andy M.
It’s a community..
Solution - Building Community

22. a movement, a future ahead..
Solution - Marketing strategy

23. Solution - Marketing strategy

24. Monetary Try new rides
Owner Incentives
Owner’s Incentive
67% 90%

25. $2,050 /mo.
Owner’s Incentive

26. Discounts that
helps
Owner Incentives
Owner’s Incentive

27. Demand for P2P Car rental
Purpose of P2P Car rental

28. Purpose of P2P Car rental
79% Going out with Friends or Family

29. Purpose of P2P Car rental
42% Short trip away from the city

30. Purpose of P2P Car rental
14% Impress a Date

31. Usage of P2P Car rental
$1,350 /full-day trip

32. - People who wants to try out new cars
- Pursue Lifestyle or like driving
- Potential Car buyers who are looking for alternatives
- Car owners who wants to offset cost of ownership
- Comfortable with Online Transaction
Target Market
Who will use P2P Car rental?

33. A
B
Business model - Marketing size
~ 12,000 units
1,804 cars
~ 4,200 units
378 cars

34. Business model - Fleet size
600Targeted Housing Estates
1% Conversion
1,500Shared cars
250Average Cars per Estate

35. Tipping Point..
Business model - Marketing size
472,000 +
Private Vehicles
1,780,000 +
eligible drivers

36. 2016: Macau-HK-ZhuHai Bridge
Business model - Marketing size

37. Business model - pricing
Commission from
rental
Membership fee
Rental fee

38. 10
Owners
42
Renters
Within
2
Month
Current Development
Sign Up

39. Create a Hype
?
Current Development

40. Open Beta
July, 2013

41. Join Us!
Awesome
Front-end
Developer
Digital
Marketing
Guru

42. Financing Need
$620,000
Financing Needs

43. Insurance
System
Development
Funding needs
• Upfront underwriting
Investment
• In car locking devices
• Backend system
development
• 12 months operation
• Microfilm Production
• Lohas Park Private Beta
Campaign
Operational
Prototype
Marketing
Campaign

44. Team
Marketing Creative System Development
Investment BankingLawElectronic Engineering

45. Business Plan
Business Plan
Available on Request

46. It is a Lifestyle. It is a community.
It is the future.
CarShare.HK
W: http://carshare.hk
E: chrisyeung@carshare.hk
M: 9570 9996