1. Handbook
You are officially Part of One of India’s
Most Exciting Entrepreneurial Gatherings
February 1st, 2013
#TiE Smashup
“Timing, perseverance and ten years
of trying will eventually make you
look like an overnight success”
Biz Stone, Co-Founder, twitter
“The only thing worse than starting
something and failing... is not
starting something”
Seth Godin, Founder, Squidoo
“I like to pride myself on thinking pretty
long term, but not that long term”
Mark Zuckerberg, Co-Founder, Facebook
facebook.com/tiedelhi | twitter: @tiedelhi | YouTube.com/tiedelhi

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solutions investors
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traction ocean
go-to-market prototype

3. TiE SmashUP!
AGENDA
Time Session Speakers
7:30 - 8:00am Registrations
8:00 - 9:30am Breakfast Session • Ajay Lavakare, MD, RMS
(Hall - Silver Oak 1&2) • Brijesh Agrawal, Co-Founder & Director,
IndiaMART.com
• Deep Kalra, Founder & CEO, MakeMyTrip.com
• Hitesh Oberoi, CEO, Naukri.com
• Jasjit Mangat, Director, Omidyar Network
• Pawan Jaggi, Founder & Chairman, GoAmbition
• Rajesh H Acharya, Director-Strategic Alliances,
Angaros Group Pte Ltd, Singapore
• Sameer Puri, Director, Ranch Cuisine Concepts
• Dr. Shikha Sharma, MD, Nutri-Health
• Shantanu Prakash, CMD, Educomp
8:00 - 9:30am Speed Dating with Investors • Ojasvi Babber, DGM, Amity Capital Ventures
(Hall - Deck Suite, 5th Floor) • Anand Lunia, Founder, IndiaQuotient
• Alok Mittal, MD, Canaan India
• Digbijoy Shukla, Director, Ennovent
• Dhruv Kapoor, Associate VP, Helion Ventures
• Padmaja Ruparel, President, Indian Angel
Network
• Sanjay Verma, VP, Indian Angel Network
• Rutvik Doshi, Principal, Inventus Capital Partners
• Navin Honagudi, Associate, Kae Capital
• Hemant Kanakia, President, Kanakia Ventures
• Anshoo Sharma, VP, Light Speed Ventures
• Vishal Mehta, Co-Founder & Partner, Lok Capital
• Ashpi Gupta, AVP, Mumbai Angels
• Vijay Shekhar Sharma, Founder & CEO, One97
Mobility Fund
• Mahavir Pratap Sharma, CEO, Oscar Exports
• Shailesh Vickram Singh, ED, SeedFund
• Chaminda Wijetilleke, Principal, Sherpalo
Ventures
• Lokesh Gupta, General Partners, Spice New
Investment Fund
• Lalit Aggarwal, CEO, Lumis Partners
• Mukul Singhal, VP, SAIF Partners
• Mukul Arora, VP, SAIF Partners
9:15am - 9:45am Registrations
9:45 - 10:20am Keynote Address • Deep Kalra, Founder & CEO, MakeMyTrip.com -
Chair
• P K Agarwal, CEO, TiE Global
10:20 - 11:15am Power Panel • Sanjeev Bikhchandani, Vice Chairman,
Naukri.com - Chair
• Pawan Jaggi, Founder & Chairman, GoAmbition
• Shantanu Prakash, CMD, Educomp Solutions Ltd
• Rahul Agarwalla, CEO, Knimbus

4. TiE SmashUP!
11:15 - 11:45am Networking Tea/ Shout Fest
Coffee Break
11:45am-12:30pm Against All Odds • Alok Mittal, MD, Canaan Partners - Chair
• Rajeev Kher, Founder & MD, Saraplast Pvt Ltd
• Seemant Shankar Mathur, Head - Business
Development and Strategic Alliance, Flo2go
• Sugandha Dubey, Founder & CEO, Stock Image
Bank
12:30 - 1:15pm Customer Service • Brijesh Agrawal, Co-Founder & Director,
& Satisfaction IndiaMART.com - Chair
(Session powered by) • Bhavish Aggarwal, CEO & Co-Founder, Ola Cabs
• Rajeev Mehta, Head-SME Business, Vodafone
• Girish Khera, Partner, 91springboard
• Bipin Preet Singh, Founder & CEO, MobiKwik
1:15 - 2:15pm Networking Lunch
2:15 - 3:00pm Interpersonal • Rohit Prasad, Associate Professor, MDI Gurgaon-Chair
Dynamics of Founders • Abhishek Sinha, Co-founder & CEO, Eko India
Financial Services
• Abhinav Sinha, Co-founder & COO, Eko India
Financial Services
• Moojin Chung, Chief Vision Director, Indo-Korean
Foundation
3:00 - 4:00pm SmashUP! Showcase
4:00 - 4:30pm Networking Tea/ Shout Fest
Coffee Break
4:30 - 5:15pm Getting Your Business • Srikant Sastri, Chairman, Vivaki India - Chair
Model Right • Mahesh Gupta, Chairman & MD, Kent RO
• Nikhil Arora, VP & MD, Intuit
• Krishnan Madhabushi, Co-Founder & Director,
Kwench
• Paras Arora, Co- Founder & Director, TriggerO
5:15 - 6:00pm Being the Best - • Prashant Gulati, MD & CEO, Optimistix Ventures - Chair
Design or Destiny? • Sanjeev Bikhchandani, Vice Chairman,
Naukri.com
• Deep Kalra, Founder & CEO, Makemytrip.com
• Partap Aggarwal, MD, IDS Infotech
• Mahavir Sharma, CEO, Oscar Exports

5. TiE SmashUP!
SPEAKERS
Abhishek Sinha
Co-founder & CEO
Eko India Financial Services Private Limited
Abhishek was the co-founder and CEO of 6d Technologies, one of India's pioneers in the
space of IT products for mobile phones, before founding Eko. He holds a BE in
Electronics and Communication Engineering from Birla Institute of Technology, Mesra.
Eko democratises access to formal financial services using mobile phones as a
financial identity for people at the bottom of the pyramid. Eko stands out for simplicity
of user experience while still ensuring secure transactions.
Eko has partnered with over 2000 retail stores bringing banking services at the next-
door grocer for close to 2 million customers. Eko processes over $ 1 million every day
and has processed close to a billion dollars in transactions so far!
Eko is “Business Correspondent” partner to State Bank of India, ICICI Bank and Yes Bank.
Abhinav Sinha
Co-founder & COO
Eko India Financial Services Private Limited
Abhinav was one of the early employees at 6d Technologies, and an Application
Engineer at Oracle before co-founding EKO. He graduated from Birla Institute of
Technology, Mesra in 2003 with a BE in Electronics and Communication Engineering.
Eko democratises access to formal financial services using mobile phones as a
financial identity for people at the bottom of the pyramid. Eko stands out for simplicity
of user experience while still ensuring secure transactions.
Eko has partnered with over 2000 retail stores bringing banking services at the next-
door grocer for close to 2 million customers. Eko processes over $ 1 million every day
and has processed close to a billion dollars in transactions so far!
Eko is “Business Correspondent” partner to State Bank of India, ICICI Bank and Yes Bank.

6. TiE SmashUP!
Alok Mittal
Managing Director
Canaan Partners
With a broad range of hands-on experience founding, funding and supporting early-stage
technology companies, Alok Mittal joined Canaan India in March 2006. Alok focuses on
investments in digital media and mobile companies, as well as innovators in managed software
services and other IT enabled businesses. He regularly speaks at prominent industry events such
as TiE, NASSCOM, SiliconIndia, VC Circle, Microsoft BizSpark, Adtech and more.
Prior to joining the venture industry, Alok co-founded JobsAhead.com, a leading web-based
recruitment business, which was acquired by Monster.com, the global leader in online
recruitment. He also brings strong Telecom experience to Canaan having worked for Hughes
Software Systems prior to that.
Alok is a co-founder of Indian Angel Network, on the board of TiE (The Indus Entrepreneurs) in
Delhi and an advisor to Adtech India. During the course of his association with Canaan India, he
has advised Canaan Partners in their investment in Bharat Matrimony, Equitas, iYogi, Cellcast,
UnitedLex and MotorExchange.
Alok earned a BE in computer science and engineering from the Indian Institute of Technology
Delhi and a MS in computer science from UC Berkeley.
Bhavish Aggarwal
Co-founder & CEO
Ola cabs
Before starting Ola cabs, Bhavish worked with Microsoft Research for two years, where he filed 2
patents and published 3 papers in international journals.
Bhavish started Ola cabs in December 2010, along with Ankit Bhati, a fellow IIT Bombay alumni
and aims to change the way we travel in and around our cities revolutionizing the personal
transportation industry. He loves cycling and playing squash and most recently spent a whole
week cycling in the beautiful Nilgiris!
He has done his Bachelors in Computers Science from IIT Bombay (B.Tech – Computer Science –
IIT Bombay).
Ola cabs, founded in January 2011 by two IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati
is India's first aggregator of car rentals and point-to-point cab services. Currently, Ola cabs
operates close to 2000 cabs in Mumbai, Bangalore and Delhi NCR.

7. TiE SmashUP!
Bipin Preet Singh
Founder & CEO
MobiKwik
Bipin can easily be classified as a successful entrepreneur. He founded MobiKwik in late
2009 & ran it single-handed for 6 months. MobiKwick is an e-commerce company and
is India's fastest growing e-wallet player which enables simplified online payments
with 1.5 million customers. He has also co-founded Zaakpay in 2010. He has previously
worked in Intel, Nvidia, Freescale Semiconductor.
Bipin is a B.Tech in Electrical Engineering from IIT Delhi 2002.
Brijesh Agrawal
Co-Founder & Director
IndiaMART.com
Brijesh Agrawal is the Co-Founder & Director, IndiaMART.com. Being a part of the core
management team, Brijesh has been the brainchild behind the creation of a plethora of
innovative products of IndiaMART. Since his joining in December 1999, Brijesh has been
providing eclectic strategies appertaining to Sales, Marketing, Operations and Human
Resources. With a paranomic nine years of experience in the B2B world, he has
provided the brainwave to many professionals who are now playing the leadership
roles in their respective fields. A management graduate from the University of Lucknow
and an MBA from National Institute of Integrated Learning and Management (NIILM),
Brijesh started his career as a Supply Chain Consultant at Miebach Logistics GmbH,
Bangalore.
An astute businessman, Brijesh's biggest strength is his entrepreneurial style of
functioning and the ability to forge strong relationships with people. Mingling easily
across levels and industries, he is acknowledged as a complete people's person, who
likes to leads from the front.

8. TiE SmashUP!
Deep Kalra
President, TiE Delhi-NCR
Founder & CEO, Makemytrip.com
Deep is the Founder and CEO of India's leading online travel company,
MakeMyTrip.com. Launched in India in 2005, MakeMyTrip offered the convenience of
online transactions coupled with great value prices, revolutionizing the way Indians
research and purchase travel services. MakeMyTrip is today the largest e-commerce
business in the country. In August 2010, the Company had a successful IPO on NASDAQ,
becoming the first Indian travel company to list overseas.
Deep is a member of the NASSCOM Executive Council and chairs its Internet Working
Group. He is also the President of TiE (The Indus Entrepreneurs) Delhi Chapter and is an
active Angel Investor in the Internet space.
Keenly interested in contributing to society, Deep is a founding member of “I am
Gurgaon” - an NGO focused on improving the quality of life in Gurgaon. He is also
closely involved with Udayan Care.
Deep has been recognized by Ernst & Young as Entrepreneur of the Year - Business
Transformation (2011). IAMAI named him 'Internet Man of the Year' (2010) and he was
felicitated as a 'Distinguished Alumni' of IIM-A during the Institute's Golden Jubilee
celebrations in December 2011.
Girish Khera
Partner
91springboard
Girish Khera is a serial entrepreneur with an engineering, marketing and management
consulting background. He is the founder of Scientific Animations, a full-service
medical animation and integrated e-learning solutions company. Scientific animations
is one of the top medical animation companies in the world and the top in India.
Currently, he is also a Partner at 91springboard, Delhi's largest co-working and
incubation space.
Girish has advised numerous start-ups including Kamahoo.com, India's first intimacy
products e-commerce site. He has 4 years Management Consulting experience with
McKinsey & Company. He was Commercial Head of Telewest's fixed and mobile
telephony division ($700 million ebitda) in the UK.Growing up in Africa, and the US, Girish
attended Stanford University receiving a B.S. and M.S. in Engineering.

9. TiE SmashUP!
Krishnan Madhabushi
Co-founder & Executive Director
Kwench Library Solutions Pvt. Ltd.
Krishnan has over nine years of professional experience prior to starting kwench. He
has worked for 7 years with Sundaram Clayton, a leading auto component
manufacturer, and for 2 years with McKinsey & Company. His areas of interest include
manufacturing, quality assurance, customer relationship management, supply chain
and logistics. At Kwench, he has been part of the Business Development and
Operations teams.
Krishnan is a B.E. from BITS Pilani, M.S. from the University of Warwick, UK and an MBA
from IIM Ahmedabad.
Mahavir Sharma
Director & Co-Founder, RAIN
TiE Global Trustee
MahavirPratap Sharma is an entrepreneur in the truest sense of the word, he exudes a
passion in whatever he does, be it his carpet or jewellery business, event management,
social upliftment, heritage conservation, leadership and mentoring, modeling or sports.
After his schooling at St. Xavier's Jaipur, he went to the US and worked in the international
trading market for six years. He has been in the manufacturing and exporting handmade
carpets, furniture and Silver Jewelry under the name of Oscar Exports
(www.oscarexpo.com) for the last 23 years. Also he has a chain of retail outlets selling floor
covering in 6 mega cities of India under the brand name S. Raja (www.sraja.in)
Mahavir's latest passion is Event Management, Marketing and Public Relations and he has a
company in the name of sWIShin (www.swishin.in). The events that he has been a part of
since their inception are:-
Jaipur Heritage International Festival (JHIF), Jaipur Literature Festival (JLF), Jaipur Jewelry
show (JJS), Forhex Fair,
Mahavir has been the past President of TiE Rajasthan, under whose leadership Jaipur
hosted the best ever TiE CM Retreat.
Mahavir has also headed in the past The Rajasthan Carpet Manufacturers and Exporters
Association for successful two terms and also as the 1st Vice Chairman of the Carpet Export
Promotion Council (CEPC- www.indiancarpets.com and (www.rugsofindia.org).

10. TiE SmashUP!
Mahesh Gupta
Chairman & Managing Director
Kent RO
Mr. Gupta is an engineering graduate from IIT Kanpur in Mechanical Engineering. He is
also an alumnus of the Indian Institute of Petroleum Dehradun. In 1978 he began his
career in 'Sales' with Indian Oil. As a Manager Technical Services, he helped industrial
customer in proper utilization of petroleum products.
In 1988, he started his company and went commercial. Against stiff competition from
the leading national & international brands he established his brand KENT OIL METERS.
To this day, he has more than half a dozen patent technologies to his credit. Mr. Mahesh
Gupta is passionate about his technological achievements.
When faulty drinking water brought down his children with jaundice, Mr. Gupta
researched and analyzed all available water purifiers in the market. Unhappy with the
available quality, he made his own water purifier and was confident enough to market
it under the KENT brand. Today Kent RO Systems Ltd is the most dynamic and visible
'Water Purification company' in India.
Mr. Gupta, a first generation entrepreneur has over 32 years of experience covering
various industries like Information Technology, Technical services and in Water Purifier
systems.

11. TiE SmashUP!
Moojin Chung
Chief Vision Director
Indo-Korean Foundation
Moojin is a spiritual seeker whose life revolves around his spiritual homeland, India
andthe country of his birth, South Korea. He dropped out of college in his second year to
start a Yoga ashram in the mountains of Korea. After a brief stint in the US he realized his
dream of coming to India in 1989. From 1989 to 1993he travelled throughout the length
and breadth of India, visiting pilgrimage spots, ashrams, and tourist destinations.
Overwhelmed by the generosity he experienced in this country he decided to spend his
life in building bridges between South Korea and India. His book “We Are Now Going to
India” was released in April 1996 by Minseo Publishing Co. and immediately became a
bestseller. The book went into five reprints and sold 1.5 lakh copies. Through his travel
company Passage to India, Moojin and his wife YounSook were instrumental in the
upsurge of Korean tourists in India in the late 1990s. Moojin founded the Indo-Korean
Foundation in 1996 to deepen cultural exchanges between the two countries, based on
the conviction that such exchanges for a necessary part of an enduring long term
partnership.
Nikhil Arora
Vice President & Managing Director
Intuit
Nikhil Arora is responsible for charting Intuit's strategy in India as the company builds its
business with an “In India for India” philosophy. Named Vice President and Managing
Director in August 2011, he implements Intuit's in-country business strategy, strengthening
partnerships and capitalizing on social, mobile and global market trends.
Nikhil has over 18 years' of global experience in corporate strategy, international
operations, marketing, and finance in India, Russia, Central Asia, Eastern Europe and United
States. Before joining Intuit, he served as the Vice President and Head of Operations at
Laureate Education, a $2 billion education company with a network of innovative higher
education institutions in 28 countries. In this role, he drove the operations and strategic
growth initiatives in India.
Prior to Laureate Education, Nikhil was Vice President, Corporate Strategy and Global
Strategic Business Development at ADP. He has worked with Microsoft's business solutions
group in product and finance strategy.
A MBA graduate from Thunderbird, the Global School of International Management in
Arizona, Nikhil also holds a Bachelor of Business Administration degree in Accounting and
Finance from Hofstra University, New York and a Diploma in Russian language.

12. TiE SmashUP!
P. K. Agarwal
CEO
TiE Global
P.K. Agarwal serves as the CEO of TiE Global, a Silicon Valley based non-profit dedicated
to fostering entrepreneurship. Prior to this, P.K was appointed in 2005 by Governor
Arnold Schwarzenegger as the Chief Technology Officer for the State of California.
During his tenure, he successfully consolidated multiple independent IT organizations
thus saving taxpayers over $60 million dollars and helped create an enterprise IT
operation with a budget of over $200 million. He has over 25 years of experience in
government technology, spanning both public and private sector. Previously, he held
positions of VP at ACS Inc, CIO and EVP for NIC Inc., and the CIO for the California
Franchise Tax Board. He started his professional career as a management consultant in
EDS.
He helped pioneer the use of Internet in government and shaped the national and state
policy in this area, dating back to Al Gore s National Information Infrastructure Advisory
Council in 1995. He had the unique distinction of having a U.S. national annual award
named as the P.K. Agarwal Award for Leadership in Electronic Government. He also
served as the president of National Association of State CIOs and the National
Electronic Commerce Coordinating Council (ec3). He writes and keynotes on the topics
of eGovernment, Web 2.0, and IT driven transformation. He also serves as a fellow of
the National Academy of Public Administration, a member of the Harvard Policy Group.
P.K. has a Bachelors in Engineering from IIT, New Delhi, and Masters Degrees from
California State University, Sacramento and UC, Berkeley.

13. TiE SmashUP!
Paras Arora
Co-founder & CEO
TriggerO
Paras is the Co-Founder & CEO ofTriggerO – a 360° Social Reward & Recognition,
Collaboration & Communication platform for employees, channels & consumers. While
it helps HR to drive culture of engagement, innovation, recognition and collaboration
among employees, it brings operational efficiency in sales & distribution along with
creating loyal channels partners & consumers.
NASSCOM recognized TriggerO as one of top innovations of 2011.
He did his B.Tech from Aligarh Muslim University in the year 1998 and worked in LML
and Tata Consultancy Services during his career before venturing into
entrepreneurship. In his current role he helps organizations in designing, developing,
managing & auditing 'People Engagement' strategies and practices that work. His
strength lies in researching global best practices around people engagement and
social enterprise application.
Partap Aggarwal
Managing Director
IDS Infotech (I) Ltd
Partap K. Aggarwal is the founder and the present Managing Director of IDS Infotech
Ltd. He is a seasoned entrepreneur and experienced technology executive with a track
record of success. His background includes valuable IT experience while working on
Technical lead positions for companies like IncomnetInc, Leach Corporation and MTI,
Inc. in USA
Mr. Aggarwal holds many prestigious positions in various organizations:
• Chairman, Special task force on growth of IT industry, CII (Confederation of Indian
Industry) Chandigarh
• Member of the Advisory group of Governor of Punjab & UT Administrator
• Certified Quality Management trainer by "Philips Crosby and Associates" USA
• Chairman, NASSCOM's Chapter at Chandigarh
• President, TiE, Chandigarh and Punjab Chapter.
• Member, "Managing Director's Quality Club" of NIIT Limited and member of the
core team council of NIIT, India's leading IT education company
He holds a degree in Electrical Engineering from Punjab Engineering College,
Chandigarh.

14. TiE SmashUP!
Pawan Jaggi
CEO & Founder, GoAmbition
Board Member, Ecoviate
PawanJaggi is an entrepreneur, investor and successful business executive. He is the
Founder, Chairman and Investor of Speetra Inc. Pawan has leveraged his technology
and business skills to convert ideas into successful projects and over $500M revenues
for small and big corporations. Pawan started Speetra in 2010 with a vision of using
cutting edge speech recognition technology to create a next generation assessment
and training platform for individuals and corporations. Pawan holds many patents and
likes to take up hard projects and do them well.
Prashant K.Gulati
Managing Director & CEO
Optimistix Ventures
Prashant K. Gulati (PK) is a serial entrepreneur, angel investor, mentor, idea accelerator,
and writer with interests in innovation, startups, entreprenueurship, technology,
mobility, wireless, intelligent buildings, online media and more.
PK has been associated with startups like Customer First Services (now Aegis BPO),
Communicate 2 (now a part of Aegis‐Dentsu), PairGain Technologies (later ADC, now
TYCO), CloudAppers, GapJumpers, Umundo Corp., among others.
P K has served in numerous leadership capacities including as Trustee on the Global
Board of TiE, Past President of TiE Dubai, Founder of SmartStart Fund, CEO of Optimistix
Ventures, Chairman of Gulfcom Group, Chairman of Prokraft Group, India and Board
Member for Indian Documentary Foundation, Fame Eduserve Pvt Ltd.
(allschoolstuff.com), Dubai Enterprise Centre etc.

15. TiE SmashUP!
Rahul Agarwalla
CEO & Co-Founder
Knimbus
Rahul Agarwalla is the Co-founder & CEO of Knimbus. He has more than 15 years of
experience in the technology and information Industries. Prior to Knimbus, Rahul was in
Japan where he created the search software division for Uchida Spectrum, a leading
Japanese software firm. Previously Rahul was instrumental in building India's largest
digital content aggregator - Matrix Information. He also co-founded Contentscape a
KPO, now known as Integreon.
An entrepreneur who has started and exited multiple ventures, Rahul has a passion for
creating new products and businesses and a proven track record of scaling technology
intensive ventures.
Rahul is an MBA from NarseeMonjee Institute of Management Studies (NMIMS).
Rajeev Kher
Founder & Managing Director
Saraplast Pvt. Ltd
Mr. Rajeev Kher is the pioneer of 3S SHRAMIK -India's very first “Portable Sanitation” and
waste management services entity. It is today a leader in this space and has more than
5000 installations and operating pan India with a young and dynamic workforce.
His passion and mission to provide better sanitation for un-served India has become a
revolutionary concept with the creation of his phenomenal business model. The
concept of providing to migrant clientele high quality toilets with a cleaning service
since 1999 has now been recognized as an industry and profitable business model.
Business Outlook rated Rajeev as One of India's 50 Social Entrepreneurs who are
making a difference to the lives of people in India by providing and innovating new
designs, products and services leading to improvement in sanitation standards, micro
enterprise building and creating profitable BOP business opportunities as well.
Portable Sanitation Association International (PSAI), a standard non-profit organization
for sanitation and liquid waste management based in USA have chosen Rajeev to the
board of directors in 2010. He not only is the first Indian but also the very first Asian to be
on this much coveted forum.
Academically he is a management graduate from Symbiosis Pune.

16. TiE SmashUP!
Rajeev Mehta
Head-SME Business
Vodafone
Rajeev Mehta is heading the SME Business for Delhi Circle of Vodafone since Jan 2012.
Prior to this, he was responsible for National corporate Business in Delhi. Rajeev has
more than 7 years of experience in the Indian telecom industry. Rajeev has also spent
the earlier part of his career in the FMCG and Office automation industry.
During his career, Rajeev has been involved in various startup situations, as well as,
managing large business environments. He enjoys working with large teams and
turnaround situations.
Rohit Prasad
Associate Professor
MDI Gurgaon
Rohit Prasadhas a Ph.D. in Economic Theory from SUNY Stony Brook¸ USA where he
had an opportunity to study Game Theory under Nobel Laureates Lloyd Shapley and
Robert Aumann. After his Ph.D. he worked in the software industry in USA and India in
senior management positions before joining MDI Gurgaon.
His research interests includes regulation of telecommunications, ICT for development¸
and entrepreneurship. His papers have been published at leading international
journals. He has delivered seminars and talks at Harvard University¸ the Centre for
Game Theory at Stony Brook¸ India Telecom 2009¸ and Future Com 2010. His articles
appear regularly in the Indian financial press. He recently served on a high powered
Committee of the Department of Telecommunications¸ Government of India to make
recommendations on spectrum allocation and pricing in India and conducts expert
studies for the Indian telecom regulator¸ TRAI. He was the Chairperson of the MDI
Centre for Entrepreneurship from 2010 to 2012. Startup Sutra, his first work of narrative
non-fiction, is being published by Hachette in February 2013.

17. TiE SmashUP!
Sanjeev Bikhchandani
Founder and Vice Chairman
Naukri.com
Sanjeev is the founder of Naukri.com, India's leading job site. The company also runs
Jeevansathi.com, 99acres.com, Brijj.com, Allcheckdeals.com, Naukrigulf.com,
Shiksha.com, Quadrangle, and Firstnaukri.com.
In addition he has made strategic investments in promising web start-ups such as
Policybazaar.com, Meritnation.com, Zomato.com, Mydala.com and 99labels.com.
For the first seven years he drifted and did a number of small businesses – from salary
surveys to databases, to feasibility studies, to training. Finally in 1997 the company
launched Naukri.com and transformed itself into an Internet company.It was the first
Internet company to list on Indian stock exchanges. Today the company employs over
2100 people and has a market capitalization of over Rs. 3000 crs.
Prior to starting Naukri, Sanjeev had worked in Lintas and in consumer marketing at
Glaxo SmithKline.
He won the “Ernst and Young – Entrepreneur of the Year” award in 2008 for Business
Transformation. He also won the Dataquest Pathbreaker Award & the Teacher's
Achievement Award for Business in the same year.
Sanjeev is the immediate past President of TiE Delhi-NCR and was a member of the
Global Board of Trustees of TiE. Sanjeev is a member of the Board of Chintan - a not for
profit organization that works with waste pickers in Delhi.
He studied Economics at St . Stephens College and MBA from IIM Ahmedabad

18. TiE SmashUP!
Seemant Shankar Mathur
Head – Business development & Strategic Alliance
Flo2go
Mr. Seemant Shankar Mathur comes from a humble family background with ingrained
principles acquired from my father who has retired serving the State Bank Group as the
Managing Director for one of its subsidiaries. He possess a knack for communication
and people around him quickly find themselves at ease. He has a passion for studying
companies and industries in a multitude of fields as he believe that 60% of all
businesses is based on common sense while 40% is based on specialization and luck.
His venture, Flo2go is a continous and flawless entertainment medium available with
the user at all times. Users can finally create their own channel lineups by choosing only
those shows that they like to watch.Flo2go will focus totally on what the viewer wants
and not on past and present television viewing trends created by the industry which
dictate what the viewer CAN watch and WHEN based on the selection of the
broadcaster and what channel thinks should be shown and at a given time and date.
Srikant Sastri
Country Chairperson
Vivaki India
Srikant Sastri provides strategic leadership as India Chairperson for Vivaki, an entity
created by Publicis Groupe, for leadership in the digital era. In this role, Srikant oversees
leading media, digital & marketing services firms- Starcom MediaVest, Zenith
Optimedia, Digitas, and Solutions Integrated.
Srikant has been a successful entrepreneur who built and exited two innovative
companies; one in the marketing services space, Solutions Integrated, which was
acquired by the Publicis Groupe, and the second one, Team4U, in outsourced staffing
space, acquired by Randstad. One of Srikant’s key mandate as VivaKi Chairperson is to
build digital dominance in India. Most recently, Resultrix, the leading digital agency,
was acquired, and became part of VivaKi.
He also chairs a special interest group on Social Enterprises, at TiE Delhi/NCR, and
actively invests in technology-enabled start-up firms via the Indian Angel Network.
Srikant is an engineer from IIT, Kanpur and an MBA from IIM, Calcutta. He started his
career with Unilever (Pond’s) and McCann-Erickson before becoming an entrepreneur.

19. TiE SmashUP!
Shantanu Prakash
Chairman & MD
Educomp Solutions Ltd.
Shantanu Prakash founded Educomp Solutions Limited in 1994, a few years after
acquiring an MBA degree from the Indian Institute of Management, Ahmedabad.
Educomp is the leader in education content, professional development, online learning
and the first company to set up high quality schools across the country.
Educomp was ranked number one in Education & Training in the study, “India's Best
Companies to Work for-2009”. Educomp won top honours in the for-profit category,
winning the NASSCOM Foundation Social InnovationHonours-2010. Educomp was also
named in the 200 “Best under a Billion” for the Asia-Pacific region by Forbes magazine
in 2008 and 2011. Similarly BT 500, over the years and most recently in 2012 has
featured Educomp in its list of most valuable private companies in India.
Some of the recent awards/honour, conferred on Shantanu Prakash include The
DataQuest Path Breaker Award 2010, Dare Magazine Entrepreneur of the Year 2010 -
Jury's Choice, The ET Now Leap of Faith award for Education in 2011, 'Entrepreneur of
the Year' at Indian Education Awards 2011, the National Awards on Excellence in
Education as well as the Wisitex Foundation Educationist of the Decade Award 2011.
Shantanu is also the founder and Managing Trustee of the Learning Leadership
Foundation (LLF), an organization dedicated to bringing best practices in education to
under-resourced schools. Also, he is a charter member of TiE (The Indus Entrepreneurs)
an organization that connects entrepreneurs.

20. TiE SmashUP!
Sugandha Dubey
Founder & CEO
Stock Image Bank
Sugandha Dubey is an entrepreneur who has found balance between photography,
art and e-commerce solutions.
With over 18 years of work experience in marketing, sales, brand management and
business strategy for iconic brands like Tanishq, Gillette, Group 4 and Getty Images, she
turned entrepreneur in 2008. SIBSA Digital Pvt. Ltd. launched her long cherished
venture, the only total photography solutions company in India, specializing in creating
copyright visual content.
The SIBSA umbrella aims at creating breathtaking visuals that make individuals &
brands look good, reflect their businesses well and enhance brand image. In the era of
global business there is no better way to showcase India better than powerful visuals.
The flagship brand stockimagebank.com is an exclusive Indian stock images e-
commerce portal providing creative contemporary copyright protected images to ad
agencies and brand communication professionals across the globe. The other verticals
create brand-aligned images for corporates and provide high-end photographic
retouching & restoration work.

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22. TiE SmashUP!
Amity Capital Ventures
Amity Capital Ventures (ACV) is a committed pool for investments into startups seeking seed and
angel investments. ACV is sector agnostic and is open to investment into pre-revenue startups as
well. ACV is the investment partner to the Amity Incubator's startup accelerator program.
Asian Healthcare Fund
Asian Healthcare Fund (AHF) is a New Delhi based growth-stage, healthcare focused, private-
equity fund. AHF invests across India's healthcare sector, and is focused on companies that are
into direct healthcare delivery, indirect healthcare services, medical devices and equipment,
diagnostics, specialized manufacturing and bio-pharmaceutical R & D services.
Bedrock Ventures
Bedrock Ventures invests in companies at start-up and early stage. The fund's approach is to
partner with entrepreneurs and actively help them build businesses that address large
opportunities in the domestic market through technology innovation or improvement in business
efficiencies.
Canaan Partners
Canaan Partners is a global venture capital firm that invests in people who turn visionary ideas
into valuable and significant technology & healthcare companies. In the technology sector, we
focus on early stage investments in Digital Media, Communications + Mobility and Enterprise.
Ennovent
ennovent accelerates innovations for sustainability in low-income markets. We work with a
global network to discover, start up, finance and scale up the best innovations. We envision a
sustainable future for people with low income.
Helion Venture Partners
Helion Ventures Partners is a $605 Million India-focused, early to mid-stage venture fund,
investing in technology-powered and consumer service businesses in sectors like Outsourcing,
Internet, Mobile, Technology Products, Retail Services, Healthcare, Education and Financial
Services. We leverage our knowledge, experience and network to actively support the
entrepreneurs.
Indian Angel Network
Indian Angel Network is India's first & largest business angel group with successful entrepreneurs
and dynamic CEOs interested in investing in investing in startup / early stage ventures which
have the potential of creating disproportionate value.
IndiaQuotient
We invest in very early stage startups - companies that are still discovering a revenue model,
pricing, product or strategy. Working only with those who don't have the time to spend a lot of
money, we commit amounts of Rs 20 lacs to 200 lacs, and take stakes of 10-25% on the usual
vulture capital terms.

23. TiE SmashUP!
Inventus Capital Partners
We partner with entrepreneurs in India and US to create great companies, investing in Indian
talent, markets and aspirations. We like entrepreneurs that have bootstrapped the company to
some customer validation.We focus on financing Early stage companies with some customer
validation in the areas of Internet, Mobile, Cloud/ Software and Services.
Kae Capital
A destination for early stage companies to acquire capital for growth.Kae Capital invests in
companies which bring about innovative solutions for the existing gaps in the markets, all backed
by a great team capable to execute and build a large business. Our focus – investing in
Innovation, Leadership and Growth.Kae Capital invests in companies that show great potential in
the above areas and we at Kae Capital then focus on helping these companies reach the next
level and help them maximize their potential.
Kanakia Ventures
Hemant Kanakia is currently focused on making angel investments in India through India Angel
networks and has invested in 7 early stage companies since Jan 2010. These are in sectors
ranging from Education, Technology and healthcare areas. He is also a founding partner of
Infinity Innovation Fund, an early stage fund that makes investments in the range of Rs. 5 crore to
Rs. 25 crore in technology companies in sectors ranging from online commerce, internet
technology, value-added manufacturing, healthcare IT, financial services, Bottom of the
pyramid focused plays, etc.
Lightspeed Ventures
Over the past two decades, Lightspeed has backed more than 200 companies, many of which
have become leaders in their respective industries. We are currently investing out of
LightspeedIX, a $675 million fund focused on early and expansion stage investments in the
consumer, enterprise technology and cleantech markets. Our team invests in the U.S. and
internationally, with investment professionals and advisors in Silicon Valley, India, Israel, and
China with Lightspeed China Partners.
Lok Capital
Lok Capital's goal is to promote inclusive growth by supporting the development of social
enterprises to deliver basic services to serve the BoP segment in a scalable, affordable and
commercially viable manner. Lok seeks to partner with talented and visionary entrepreneurs to
help take these social enterprises to a new level of sustainability, scalability and professionalism.
Lumis Partners
We are an Operating Private Equity Fund with specific focus on few sectors (Education and
Human Capital Services, Service & Supply Chain Management and Technology & Consulting)
where we go deep with multiple investments to create a strong eco-system, and to unlock value
in a fragmented value chain. We partner with strong teams to assemble the key competencies
necessary for success while our strategic & operational participation forms the basis for a
sustainable growth journey.

24. TiE SmashUP!
Mumbai Angels
Our aim is to invest in and build great companies and in so doing, benefit a wide variety of
stakeholders, including founding executives, investors, customers, suppliers, and employees.
Mumbai Angels is recognized as an innovative business incubator and holding company. We
provide our portfolio companies with a level of assistance that surpasses their highest
expectations. Our network of relationships and our ability to leverage those relationships on
behalf of our portfolio companies is unparalleled. Our people and our organization have come to
represent the ideal business partner for entrepreneurs who wish to start and grow a new
company. Our portfolio companies are recognized as “best in class” leaders within their
respective industries.
One97 Mobility Fund
One97 Mobility Fund is an initiative by One97 and its investors SAIF Partners, Intel Capital, SAP
Ventures and Saama Capital to invest in early stage game changing mobile internet start-ups.
We invest early and offer hands-on support to entrepreneurs in the complete lifecycle of their
companies. OMF has invested in more than 12 start-ups in India, Singapore, Indonesia and
Scotland. For more see www.One97MobilityFund.com
Rajasthan Angel Innovators Network (RAIN )
Rajasthan Angel Innovators Network is a fund to provide seed capital to entrepreneurial ventures
in the state of Rajasthan.
Rajasthan Venture Capital Fund (RVCF)
RVCF aims to invest in start-up and mid stage companies, operating in high growth sectors with a
sustainable revenue model and a highly motivated and experienced management team. The
Fund's investment in companies is through the route of equity, quasi-equity and debt
instruments. The Fund seeks to achieve its return through dividends and capital gains at the time
of disinvestment through an Initial Public Offering, a sale of its holding to Strategic Investors, Buy-
back, etc
Seedfund
Seedfund is India's leading early-stage venture capital fund, with operations in Bombay,
Bangalore and New Delhi. Seedfund was founded in 2006 by Bharati Jacob, Mahesh Murthy and
Pravin Gandhi.
Sequoia Capital
Provides venture capital funding for start-up companies in India. Investing between $100
thousand and $50 million, the venture capital firm has funded more than fifty companies during
the past decade.
Sherpalo Ventures
Sherpalo is a mentor capital firm that supports the development and commercialization of early-
stage disruptive new technologies. Our objective is to guide and mentor exceptional
entrepreneurs in taking their disruptive ideas and technology and turning them into successful
businesses.

25. TiE SmashUP!
Spice New Investment Fund
Spice New Investment Fund focuses on investments in education sector.
SAIF Partners
SAIF Partners is an Asia-focused, sector and stage agnostic fund with over $4Bn capital under
management. SAIF has been investing consistently in India since 2002. SAIF's prior investments
in India include MakeMyTrip.com, JustDial.com, HomeShop18.com, One97 Communications,
Zovi.com, Firstcry.com, and iStream.com.

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solutions investors ocean
go-to-market showcase
ROI technology
consumer
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entrepreneurs
email
startups
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Articles
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showcase energy
solutions investors
consumer
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go-to-market
customer traction blue
traction ocean
go-to-market prototype

27. TiE SmashUP!
AdvertisementIndia.com - Entrepreneurial Journey
By Roopesh Agarwal, Director, W.Y.S.1.W.Y.G Advertising
The road to entrepreneurship may be uneven, but the happiness of owning a business
often makes the journey more pleasurable. My foray in business was not a planned
move rather triggered by my strong entrepreneurial instincts. In fact, I was compelled
to work while I was in college as my family was facing financial problems. I toyed with
various ideas, finally zeroing in on publishing advertisements for clients in various
newspapers. Beyond the glamour of big companies flashing massive advertisements,
a number of smaller firms and individuals also put up their ads, and I believed this was a
big market waiting to be tapped in Lucknow and subsequently other smaller cities. The
biggest advantage was that I could set my own hours and run the business from home.
While some opportunities appear very promising, the challenge comes in actually
exploiting these. One of the major challenges is to identify the right people who share
your vision in creating an enterprise. All said and done, creating an enterprise is never
an individual affair. Also creating the right network of people in the market is also
equally challenging. It is difficult to convince people about a new idea, especially when
it comes from a first time entrepreneur. Getting adequate resources is equally difficult.
Often, finance is a constraint for a start-up. Often, for want of adequate money, one
cannot go full throttle on the idea. Coping with the uncertainties of a new business can
also be unsettling. For this finding a right mentor is also important.
If you have a dream, chase it. Nothing in life is more satisfying than translating your
dream into reality. India as a country offers many opportunities and if you have the
right idea, you can make the best of these opportunities. There may be challenges, but
your ultimate goal should be so strong that you should be able to overcome these
challenges easily.

28. TiE SmashUP!
Scaling up for Startups
By Ambarish Gupta, CEO, Knowlarity
When do you think startups should seriously start thinking about scaling up their
business? The answer to this question is – right at the beginning. If you don't believe us,
just ask Larry Page and Sergey Brin of Google.
The duo had written a web search engine that was miles ahead of competition. The next
step was to build up storage capacity for archiving web pages – massive storage space
is needed for archiving web pages so that access is instantaneous. The conventional
and easier thing to do would have been to rent out storage. However, Google had
scalability in their mind right from the very beginning. They decided to take the harder
route and hence the Google File System was born.
Startups should decide what they're good at right at the very beginning and
concentrate their energies on those activities – the rest should be simply outsourced.
Don't get bogged down with HR, Accounts, and Legal related activities. Hire
professional firms who can do the job for your and concentrate on your core activities.
If you're a product related company concentrate on what you do best. Understand
why you started out on your own in the first place. It was your passion for designing the
best product you could. Right? Now that you've succeeded, why waste your energy
and resources on non-core activities like Finance, Marketing, HR, Legal and Accounts.
Just look at the trends emerging in the new economy and you'll see businesses
outsourcing their non-core activities. HR and Finance can be outsourced to companies
like Employee Wise and Outsourced CFO. Likewise you can use Facebook and Google
for marketing your product and services. The likelihood of your marketing campaign
going viral is extremely high if you push the right buttons. Similarly you can make your
business lean by outsourcing IT and Infrastructure to cloud services like Amazon AWS
and Microsoft Azure. By making your business lean you can focus on your core
competency and make your product awesome. As your business grows your
Facebook, Google, Employee Wise grows with you. No scaling issues.
The secret is to choose your battles in the beginning and fighting them to the best of
your abilities. So choose what you do best and outsource the rest.

29. TiE SmashUP!
Attracting Investors For Your Small Business
By Nikhil Arora, VP & MD, Intuit India
We've all seen shows like the BBC's Dragons' Den or ET Now's Super Angels, where
start-ups and small businesses pitch and battle it out for attracting investors or venture
capitalists. True, not every business looking for investors needs to enter a TV show, but
these businesses sure need to battle it out! Attracting investors in an increasingly
competitive sector is no mean feat. It takes a lot of preparation, practice and grit.
As a small business, you need financial support and maybe even a mentor in order to
grow and achieve business goals. You may have already had a good start, but an
investor acts like a catalyst that pumps in new vigour and of course, the much-needed
funds in your business' journey especially during the initial stages. These are a few
things to keep in mind if you want to attract investors.
Know your business inside out: Before approaching an investor even in a casual
networking or relationship building meeting, know your own business inside out. Have
the answer to every imaginable question about your entrepreneurial venture, whether
it relates to the past, present or future plans. Have some impressive and easy to
remember statistics about your growth in hand.
Believe in yourself: Believe in yourself – it is that simple! If you don't believe in yourself
and your own business, why would anyone else? In order to attract venture capitalists
and angel investors, you first need to be confident about your own business and its
future. This comes with a thorough understanding of what your business can offer, why
it's relevant and how well it can progress!
Create a buzz: A sure fire way of gaining more attention from investors and venture
capitalists is to create a buzz! Try to create a unique social media brand for your
business by getting creative online. Leverage the most popular platforms such as
Twitter, Linkedin and Facebook; they offer a great deal for small businesses. Make sure
you have a clean and simple website, but do integrate a blog, so that you can comment
on the latest in the industry and position yourself as a thought leader.
Apart from creating a buzz through online channels, another cost-effective way to raise
your business profile would be through some serious networking. Meet more people
and get those business cards circulating right away!

30. TiE SmashUP!
Practice: Pitching is an art! It comes with loads of practice, paying attention to your
body language, knowing your audience, and never missing out on details. A concise
pitch can make or break a deal between you and a potential investor.
Research!: Before you approach investors in a networking event or in an exclusive
meeting, look at the sort of investment portfolio that the venture capitalist already has.
This should give you an idea about how you should position your pitch and what you
can bring on board. Also try to gauge what this investor's underlying reason to invest is.
You can mostly categorize the reasons as – for publicity, for serious profits or for giving
back to the community.
Realistic Numbers: Always, always, project the most realistic growth figures while
interacting with potential investors and venture capitalists. If there are large gaping
holes in your numbers, it is sure to put off an investor!

31. TiE SmashUP!
Believe in Miracles
By Deepak Kashyap, Co founder & CEO, DialDesk
“I am realistic – I expect miracles.”
Do you believe in miracles? If your answer is “No” probably you have yet to taste the
spirit of entrepreneurship, but if your answer is “yes” you just need to spend some more
time in understanding on power behind “Miracles “ Before you take me wrong let me
describe miracles in an entrepreneur's directory.
“A miracle is often the willingness to see the common in an uncommon way.” (― Noah
Benshea,)
So what is this power behind “Miracles”? Have you ever wonder why some time highly
strong and competent people lose to weak competition? It's simply because they lack
Desire to win.
Before we conclude on Desire let us understand that desire is different from what we
want? While you may desire to make big money you may just simply want to live a rich
life style.
Rich Life style is not possible with only money you actually need more freedom hence
you need to carefully attach right desire to your goals because a desire is what fuels
your ability to succeed.
Now let me put this from an entrepreneur's point of view,what do you want to do with
your idea or business? Obviously you want to make it BIG but then what's stopping
you? Capital, Team, Technology?
“There are only two ways to live your life. One is as though nothing is a miracle. The
other is as though everything is a miracle.” ― Albert Einstein
Let us understand each of these components in an uncommon way:-
Capital: Most of the aspiring or growing entrepreneur take back seat with a TAG LINE – “I
don't have a capital support” without exploring options like leveraging your own assets,
land, Gold, family, friends, loans from bank, if your answer is that's all I have I can't take
risk than probably you should quit entrepreneurship because it's all about taking
calculative risk and if you can't convince yourself how can you convince anybody else?

32. TiE SmashUP!
Level 2 - You have taken the risk and are able to validate your model just increase your
effort to meet right kind of people with capital they are more eager to meet you as they
are sitting on loads of money without a business model to invest.
Don't worry even you have lost all your money and failed on your idea , you are
probably one of the most experienced person in the domain , work on your failure and
launch yourself again you have just experienced few ways which doesn't work,
Explore newer ways to succeed.
Team: You can hire good people even if you are small, if you can convince yourself to
take risk on you , probably there are people who are willing to risk themselves on you
expecting a higher return on future effort success conversion ratio which they will
never get while working with “Big sharks”.
Technology: Don't compromise on technology just because you are small, just think
best technology for your business model, trust me it's in the interest of the technology
provider to support young company's and SME to use their technology at a cost which
they will not even share with their big client, so just explore don't compromise.
You need to have the desire to achieve your goal or you have to have the right desire
associated with that goal, Strong & Right desire is what fuels your ability to succeed, so
don't underestimate the power of desire in creating miracles around you. Start
practicing “power behind miracles”

33. TiE SmashUP!
Start-up to Shape-up : 3 Critical Elements
By C Ganesh, Director, Sage Solutions
“Life is difficult. Once we truly understand and accept that life is difficult, then life is no
longer difficult.”
“Delaying gratification is a process of scheduling the pain and pleasure of life in such a
way as to enhance the pleasure by meeting and experiencing the pain first and getting
it over with.”
As I reflect back on the two years of our entrepreneurial venture in shaping up Sage
Solutions, the above words by Scott Peck in “The Road Less Travelled” is what I am
reminded of.
Our learnings are shaped both by our own entrepreneurial experiences, as well as of
our clients who are in the emerging business sector. We see three critical elements in a
start-up, namely, the seed passion of the founder(s) that shapes up the start up
product, the financial muscle and the organizational bandwidth/ capital. Any
imbalance in the focus amongst any of these three can have adverse impact on the
start-up. The financial muscle gets the most focus and coverage, so we will skip this in
this article.
The founder(s) seed/ passion require constant nurturing. This takes the much needed
energy to build the product, reach out to potential clients/ partners and building the
appropriate delivery organization. Three key issues we have to guard against are, Ill-
formed seeds, the early failures that create self doubt and the lure of opportunities
outside. The nurturing of this seed needs a good balance between the logical thinking
and the emotional energy. Having a trusted mentor/ sounding board, either from within
the founding team or from outside could help in addressing these issues and keeping
the fire going.
The foundations of building the organizational bandwidth are capable talent pool mix
and strong system/ process thinking that are a must for scaling up. While every
entrepreneur experiences the pain of absence of this element, very few invest time and
resources in this. This pillar is about creating intangible value, more often for the
medium to long term, and thus is a little subtle to be understood and accepted. The
other difficulty in keeping the focus on this element is that it is seldom that one will get
this element right the first time, and one's resilience is tested the most in this.

34. TiE SmashUP!
“What is NLP?”
By C. K. Arora, Director & CEO of an e-Learning Organisation
Neuro Linguistic Programming (NLP) started with the modeling the key behaviors and
methods taken by the psychotherapists in order to achieve outstanding outcomes in
their field. This model can be applied to individual wanting to achieve a similar level of
success and excellence. We entrepreneurs face challenges of immense proportions.
Each challenge comes with different level of difficulty. Human beings attribute each
difficulty to some external event, person or situation. The reality is quite different. We
see everyday that no two siblings, class fellows or team members of an organization
handle the situations in the same way. Therefore it's our response to the situation which
determines our fate. The good thinking gives rise to good feelings, which in turn give rise
to good actions and these actions produce good results. NLP strives to talk to our
subconscious to generate good thinking and thus good results are ALWAYS
guaranteed.
NLP is a set of techniques for personal goal achievement that helps people to
understand themselves and those around them more fully, in such a way as to
maximize personal productivity, relationships, career growth and excellence.
Technically, NLP is the study of human excellence. NLP seeks to understand the natural
learning processes of how great achievers use their minds to produce excellent results.
Varied occupations such as CXO Level, Middle Managers, and Executives, teachers and
trainers, students, Athletes and actors/artists, can all benefit from the technology NLP
has to offer in their particular profession or passion.
“Acknowledgement:
This article has been written using various internet resources as well as the personal
experiences of the author.”

35. TiE SmashUP!
The nascent incubation segment in India –
“Crouching Tiger Hidden Dragon”?
By Varun Chawla, 91springboard
The culture of entrepreneurship is not new in India, however the culture for innovation,
world beating innovation, is still nascent. With over a billion people, statistically there
are pretty good chances of us producing the next big thing - a globally revered
company that is numero uno in its domain. The questions are only when this will
happen and if it is possible to accelerate the process. The Kaufmann Foundation and
the Indian Planning Commission believe that the process can be catalyzed and so do
we! The key lies in providing a healthy eco-system consisting of knowledge, capital,
and infrastructure to budding entrepreneurs right from the beginning.
At the early stages of startup inception Incubators play a vital role. There are only a
handful of successful and active incubators in India at this time; however there has
been a flurry of activity in this sector in 2012. This should lead to the creation of a
greater number of new startups each with, higher product quality, more mature teams,
improved corporate governance, faster business growth, and better access to capital.
Incubators are a lubricant to the entrepreneurship engine and the more of them the
more startups we are likely to see and consequently more GDP and employment
growth in India.
Incubators work closely with startups all through the prototyping, team building, and
product-market fit stages, usually culminating in a seed or venture capital stage
investment. Discussions and advice can range from business model, financial
valuations, customer type, scaling strategy, team building and compensation
methodologies etc. We are strong believers that products developed in India at
relatively low costs are primed for global impact. If the vision is set early and
implemented in the product, there is no reason we will not produce a number of
companies to follow in the steps of MakeMyTrip and InMobi.

36. TiE SmashUP!
7 myths about Entrepreneurship
By SidharthTripathy
There are huge amount of information about the broad subject of entrepreneurship, perhaps we
can call it MacroEntrepreneurship, however there are many a questions which every
entrepreneur wants to ask but is either they are too embarrassing to ask or one couldn't find any
credible source to get the desired answers. There is a world of entrepreneurship, which only
resides inside an entrepreneur; that's where his dreams, ambitions, fears and all kinds of
unanswered and unasked questions remain. That's what is the unexplored world of
microentrepreneurship. Through this article I will be making an attempt to answer some of those
unasked questions based on my little experience, observations and learning's as an
entrepreneur.
Myth #1: It's a French word!
If we are honest to ourselves, we will all agree that before getting started on the journey of
entrepreneurship, everybody thinks at least for once as to what is the true definition of
entrepreneurship? Webster dictionary mentions entrepreneur as a French word having the
following definition, “one who organizes, manages, and assumes the risks of a business or
enterprise.” Personally I believe this definition only explains what an entrepreneur does but it
does not elaborate on what happens inside an entrepreneur before he starts doing the above
listed functions. I strongly believe that “Entrepreneur = Antah + Prerana”, the translation of these
Sanskrit root words mean “innermost inspiration”. Every entrepreneur draws precious (and rarely
found outside) inspiration from an innermost corner inside him. That's the elusive source code
behind every enterprise. Hence it's worth deep diving inside your innermost ocean to find that
seed.
Myth #2:Speed is everything!
While it is a common sight to see emergence of fast startups out of nowhere, butif slow nascent
startups manage to get to the “start line”, they are more likely to win the race to buildsubstantial
businesses. The reality is that, there is considerable “fast churn” among fast nascent
entrepreneurship. Slow nascent are lesslikely to give rise to established businesses, but if they do
start, they appear to produce largerventures, on average, than fast nascent. So the key is to not
compare which startup is moving faster than yours but to be patient and get to the starting line.
Myth #3: Great idea and right strategy is the key to success!
It is often thought that if you have a great idea and if you got your strategy right then you almost
have a money back guarantee of succeeding. In reality all non entrepreneurs somehow seem to
know about the right strategy only before they start an enterprise and all entrepreneurs talk of
right strategy in retrospective. Well the real deal is that Right Strategy is merely a utopia but Right
Implementation is the only sure shot route to achieve entrepreneurial nirvana.
Myth #4: Financial capital matters too much!
Very often we hear ex CEO's of unsuccessful ventures lamenting, “ if only we had more financial
capital”. Well in today's interconnected and shrinking world the only capital that ever matters is

37. TiE SmashUP!
social capital. It is the nurturing of relationship and leveraging of networks, which can get you
access to all other forms of capital in abundance be it financial or human capital.
Myth #5: Mistakes are expensive for startups!
I would bust this myth by just changing one word from the above statement “Mistakes are
precious for startups”. In fact they are your only intellectual property. Lasting Entrepreneurial
success is all about how fast you can make your mistakes and learn from them.
Myth #6: Domain knowledge is important to succeed!
Entrepreneurs that lacked any prior domain knowledge and were rather audacious to go into the
land of imagination and foresight to create innovative product founded some of the biggest
ventures. Experience is like a double-edged knife, which cuts both ways since prior knowledge
could be of help and sometimes it could seriously impede opportunity recognition. You may have
come across that adage, “ A BLIND SQUIRREL HAS A BETTER CHANCE OF FINDING THE NUT! ”. So
don't bother about domain knowledge, just go and make the next iPhone, Avatar, Facebook or
Groupon.
Myth #7: It's too risky to marry an Entrepreneur!
That myth is typically supported by common (economic) sense, which suggests that
entrepreneurs are less likely to have a steady income leading to an unpredictable future. But on
closer examination we find that Entrepreneur's make great life partners for the following
reasons:-
- Their hours are flexible and they don't sleep during nights.
- They are not usually afraid of commitments and are conditioned to rise to the occasion.
- They never come home and complain about their boss.
- If they couldn't pay for a lavish dinner in cash, they are generous to offer stocks.
- They come in handy for any household work as they are used to being the CEO, secretary,
accountant and receptionist all at the same time.
Finally here is a quick recap of the 7 cheat codes of entrepreneurship for the young game
changers of the world.
1. Find your ' antahprerna '.
2. Go slow but reach the starting line.
3. Make mistakes in plenty but make them fast; they are your only IP.
4. Don't bother about the right strategy, only right implementation matters.
5. Build social capital, it pays.
6. Domain knowledge is overrated, allow your ignorance to lead you.
7. Be committed and marry your venture

38. TiE SmashUP!
A Story
By Akash Takyar, Founder & CEO, LeewayHertz
Recent year's mobile industry infographics are enough to assume that mobile industry
is the single most industry that has a profitable and sustainable standing for at least
next 10 more years. This reminds me of Morgan Stanley's reports of 2009 in which it
was mentioned that the era of 2000 is called mobile internet computing or iMode and it
will be even bigger than personal computing or desktop internet computing of 1980s.
When in 2006, while I assumingly thought to start up my own company out of
frustration, I never realized that I am going to put a step forward into an industry which
will not only let people use technology through hardware and software but also
revolutionized the way we interact with our mobile devices. I still remember visiting
Sapient to pickup a friend and while staring at the wall, which had the picture of Alen
Herrick, CEO of Sapient, I repeatedly said myself that “this is the company I really want
to work for”. However, it was not even 2 days since I got excited about my new dream to
join Sapient when my friend told me that my dream would remain a dream as Sapient
or any big company only hires students with overall 60% in high school. It was
discouraging for me because since 9th grade, I was only focused at learning
programming languages and didn't give much importance to overall grading. Now
even though I am one of the best coder of my college, I had to let my dream go off to join
one of the best companies. Finally, I decided to start my own firm and hire students who
are limited by their score but are excellent coders, who would want to work for
company that offers great culture and would hire pirates instead of navy officers.
I founded LeewayHertz from my bedroom with an aim to create a world brand and
provide software consultancy across the world. We have successfully launched over
250 applications on iOS and Android for Fortune 500 companies including ESPN,
Johnson & Johnson, P&G, US ARMY, NASCAR and many more. In our initial years, we had
trouble finding good customers and big projects, so we shifted our focus on creating
strong processes and team so that we could eventually become more efficient. With
good marketing efforts and networking with potential customers, we were able to
generate many customers and high revenue. Our main objective has always remained
to create a customer for a 100 year by providing quality services; I believe that this
might became the major reason later for our continuous success and growth.
Our goal is to be one of the best mobile solutions companies by 2015 and have offices in
every continent. To reach this goal we keep looking for passionate developers and
designers to join our team so that we could grow with the best team on the board.
www.leewayhertz.com

39. TiE SmashUP!
How startups turn you into Superman
By Ankit Mehrotra, CEO & Co Founder, Dineout
Phew!!! As I wipe the sweat of my brow after another hard, challenging day at work, the
only thought in my mind is “What a ride dineout has had!!” Over the last 15 months, I,
my partners and our employees have probably experienced every known human
emotion there is. We have had our share of the ups and probably more than our share
of downs. But we have weathered the storm and stuck together through the thick and
thin. As the saying truly goes, “What doesn't kill you only makes you stronger”
Dineout was conceptualized over various phone calls made between Ankit Mehrotra
(Investment Banker based in London), Sahil Jain (IIM graduate working in Seattle), Nikhil
Bakshi (Fund Manager in Delhi) & Vivek Kapoor (Chief Officer).
And then one day, we all quit our jobs, returned to Delhi, and thus began the long and
arduous journey!!
Used to professional working environments, we were in for a rude awakening. In the
land of opportunities, we quickly realized that not everything was what it seemed. We
could never trust someone to do the work until and unless it was actually done. And we
learned never to believe what was actually said. If someone said it would be done in
15mins, it usually meant the end of the day, end of the day meant tomorrow and
tomorrow meant never. We had to literally push people and be behind them every hour
of the day to get the work done.
Though launching a startup is no small task, working in a startup makes you feel like
“Superman”. It is a constant uphill battle but ultimately you do get used to it and the
rush which you get is like no other. No task is too big to handle, no mountain too high to
climb. Time flies and we feel that there aren't enough hours in a day to do our work!
However, the key to any successful venture, we realised very quickly, is not the venture
but the people involved and over the last 15 months we have built a strong team of 20
which makes it very exciting and nerve wrecking at the same time. Imagine this:
everyone in the room talking to each other at the same time (and not very softly) and
still managing to do their work perfectly!

40. TiE SmashUP!
About TiE
The Indus Entrepreneurs (TiE), was founded in 1992 in Silicon Valley by a group of
successful entrepreneurs, corporate executives, and senior professionals with roots in
the Indus region. There are currently 15,000 members, including over 2,500 charter
members in 61chapters across 17 countries. TiE's mission is to foster entrepreneurship
globally through mentoring, networking, and education. Dedicated to the virtuous
cycle of wealth creation and giving back to the community, TiE's focus is on generating
and nurturing our next generation of entrepreneurs.
TiE has the largest pool of intellectual capital globally which involves entrepreneurs,
VC's, angel investors, service providers, mentors, large corporations etc, which creates
a powerful network of opportunities which TiE engages into creation and delivery of
real value for the entrepreneurial ecosystem.
www.tie.org

41. TiE SmashUP!
About TiE Delhi – NCR
TiE Delhi- NCR is one of the largest and the most active chapters worldwide. With
several accolades, recognized as the best performing TiE chapter globally, TiE Delhi-
NCR has been creating powerful opportunities for its Members.
With over 65 events annually including mentoring clinics, seminars, focused
workshops, networking evenings TiE Delhi- NCR has been working with a focus on
creating collaborative opportunities for members, which have resulted in growth
oriented opportunities for businesses.
TiE Delhi- NCR is led by a strong board consisting of industry leaders and successful
entrepreneurs, supported by a powerful group of over 200 Charter Members including
the thought leaders and professionals from sectors including, IT, Telecom, Biotech,
Media, Internet, Finance, Legal Institutions, Education & Training, Tourism, Hospitality,
Clean-tech, Telecom, Retail, Healthcare amongst others.
The Delhi chapter takes pride in maintaining excellent relationships with organisations
focused on the small and medium business segment such as, NASSCOM, STPI, MAIT,
Indian Angel Network, Indian Venture Capital Association, NHRDN, Dept of Science &
Technology, Naukri.com, YI (CII), IIM's and IIT Alumnus.
The Special Interest Groups covering emerging and established industry sectors have
been a driving force for focused value creation, keeping the member's interests as the
primary objective.
Innovating with feedback from the community, TiE Delhi- NCR is reaching out to
members with new initiatives to increase engagement and foster the global
entrepreneurial community. Our online social network “Entrepreneurs-Ship” is an effort
to bring global entrepreneurs together at a single platform while creating business and
knowledge driven value for many entrepreneurs.
With over 1200 members TiE Delhi- NCR is poised to grow to the next level and we look
forward to having you along.
www.delhi.tie.org

42. TiE SmashUP!
Be a TiE Member
Simply fill up this form and give it to any of the TiE Delhi – NCR team members!
TiE Membership Form
Name :
Designation :
Company :
Contact Address :
Mobile :
Telephone :
E-mail Id :
Website :
Facebook/twitter/Linkedin :
Please enclose your profile along with a cheque/cash in favour of “The Indus
Entrepreneurs - Delhi” payable in New Delhi.
Mail To :
TiE Delhi- NCR
Unit No. 1102, Tower-A, Advant IT Park, Plot No. 7, Sector-142,
Expressway Noida-201 305
Tel.: 0120-4066500, Fax: 0120-4066500, Fax: 0120-4066523
E-mail: info@tienewdelhi.org
TiE Delhi would like to thank all its Annual Partners, their continuous support has been a
major factor contributing to the success of its activities, growth and positioning.

43. TiE SmashUP!
Benefits of being a TiE member
Leverage the power of the world's largest ecosystem of entrepreneurs to take
your business to the next level of growth!
• Access to TiE Events: featuring successful entrepreneurs, prominent speakers,
seminars on skills development and group mentoring sessions.
• Entrepreneurship Conferences: Discounted access to some of the world's largest
Entrepreneurship Conferences worldwide, such as TiEcon, TiEcon East, TiE
Entrepreneurship Summit, etc.
• Opportunity to meet with eminent speakers successful entrepreneurs and
business leaders at Speakers sessions
• Network and cultivate relationships with Charter Members – who are successful
entrepreneurs who passionate about the mission of TiE, and are keen to mentor
aspiring entrepreneurs.
• Active Mentor Network: Access to an Active Mentor Network to get help in
entrepreneurial issues such as business planning, fund raising, etc.
• One-on-one Mentoring Opportunities available throughout the year, upon request
• Connect with serial entrepreneurs, venture capitalists, angel investors, etc. who will
be able to offer advice regarding business planning and financing strategies.
• Access to Member's zone on the TiE website which gives you access to members
profiles worldwide.

44. TiE SmashUP!
TiE Delhi – NCR
New initiatives, creating opportunities for member businesses
Helping businesses explore and build focused networks
With the constant feedback we receive from our members and the entrepreneurial
ecosystem, we have designed innovative engagements, which are highly focused and
value driven for our audience.
With focused events like face2face and the TiE Leadership Series, we are creating
opportunities for emerging businesses to network with other business leaders,
enabling knowledge sharing, business outreach and scaling up.
Helping businesses increase outreach
TiE Delhi – NCR will soon be rolling out its official monthly newsletter, which will not only
ensure knowledge sharing amongst members, but also create new visibility and
engagement mechanisms.
With Social Networking taking the world by storm, keeping ahead of the race always,
TiE Delhi – NCR has a strong and growing community of over 7000 stakeholders of the
entrepreneurial ecosystem. We are inviting businesses to leverage the TiE Delhi – NCR
social networks to reach out to their target audience with credibility and trust
established by TiE.
For more details write to: info@tienewdelhi.org
TiE Young Entrepreneurs
TYE has been one of the most successful initiatives for TiE globally. TiE Delhi – NCR has
reached out to over 100+ students. Young guns from classes 9th – 12th with amazingly
creative ideas have won the hearts of many senior business leaders.
With the second batch of the TYE under way, the winning team from TiE Delhi – NCR,
from the first batch flew all the way to the US, to win the coveted 3rd position at the TYE
global competition.
To enrol your young gun, into a future of ideas, energy, passion, excitement, team work,
leadership, business and much more, contact: nitin@tienewdelhi.org
TiE Institute
TiE Institute 's objective is to provide actionable knowledge in skills and entrepreneurial
elements for entrepreneurs, and aspiring entrepreneurs. TiE Institute conducts
workshops on specific issues & challenges faced by entrepreneurs in their journey from

45. TiE SmashUP!
raising funds, & managing finances to effective marketing strategies and hiring talent.
It is be a mini MBA for entrepreneurs!
Deal Flow Meetings and Company Showcase
These again are focused sessions, where TiE facilitates value-added interactions
between entrepreneurs and investors. TiE Delhi- NCR consistently brings investors with
extensive national and international experience. We conduct DFM's and company
showcases every year.
Special Interest Groups
TiE Delhi – NCR creates and delivers value to its members through focused SIG's. We
have the following successfully running SIG's, which are being led by the visionaries
from the industry.
Education&Training Clean-Tech Internet Retail
Women Social Entrepreneurship Healthcare Infrastructure
Entrepreneurship
Telecom Entrepreneurship TiE Young
Nurturing Program Entrepreneurs
Focused Seminars/ Workshops
These are half day/ full day programs conducted by industry experts covering topics
across various issues and challenges faced by entrepreneurs.
TiEcon Delhi
TiEcon Delhi is the annual flagship event from the TiE Delhi- NCR stable. Celebrating
entrepreneurship globally, bringing together successful entrepreneurs for a decade,
TiEcon Delhi has emerged as one of the largest entrepreneurial gatherings in Asia.
TiEcon attracts CEO's, Industry professionals, Investors, Policy Makers, Academia,
Leading MNC's from across the globe.
TiEcon Delhi also serves as one of the most powerful networking platforms in the
industry.
TiE Retail Summit
The TiE Retail Summit is a highly engaging gathering which gets together stakeholders
from the Retail industry. From Technology in Retail to New Innovations and Ideas, the
TiE Retail Summit has been creating powerful value for over half a decade.

46. TiE SmashUP!
TiE HR Summit
The TiE HR Summit is a well regarded gathering of top HR professionals from the
industry. Held annually the TiE HR Summit has always taken the bar to a new level, by
holding discussions around specific topics which are of concern to the industry at large.
With new age professionals and ways of work coming into picture, TiE Delhi's Annual HR
Summit has always been a source of innovation and a direction towards the next in
human resources.
TiE Membership Categories
Charter Members: are accomplished Industry leaders and professionals with a
willingness to help entrepreneurs. This category of membership is by Invitation only.
Charter Members drive value by helping young entrepreneurs grow to the next level,
while networking with other established Charter Members. TiE Delhi- NCR holds
focused networking events for Charter Members.
Annual Dues: INR 37,500*
Regular Members/ Members: this category includes all those with an entrepreneurial
spirit. Start-ups and emerging companies looking to grow to the next level, form the
ever growing part of this network, along with professionals from the industry who are
looking to start-up OR be a part of the active entrepreneurial network.
Members get access to focused mentoring sessions from established entrepreneurs
and business leaders. The membership also provides access to all TiE Delhi- NCR events
at a special discounted member rate.
Annual Dues: INR 3000*
Corporate Members: this category includes organizations which have a keen interest
in furthering the cause of entrepreneurship in India and hence fuelling the growth.
Annual Dues: INR 37,500*
*Please add service tax @12.36%.

47. startups blue
solutions investors ocean
go-to-market showcase
ROI technology
consumer
blue ocean
entrepreneurs
email
startups
direct marketing
Company Profiles
prototype ROI
showcase energy
solutions investors
consumer
email opportunities
go-to-market
customer traction blue
traction ocean
go-to-market prototype

48. TiE SmashUP!
91springboard
91springboard is a startup Co-working space and Incubator in New Delhi. We have
10,000 square feet of prime real estate at the heart of the city, accompanied with great
infrastructure, technology, and a great entrepreneurial community. We provide an
ecosystem where freelancers, entrepreneurs, and creative professionals meet to
accelerate their startups without any distractions.
Infrastructure:
• Spacious desks with comfortable chairs
• In-house IT and Admin support
• Ten Conference rooms with projector and screen
• 24x7 power backup
• Open 24x7 with professional security
• Networking area
• Network with curated entrepreneurial community
• White boards, and private lockers
• Free entry or reduced tickets for regular events
• Xerox/print/scan/fax
• Hi-Speed Wifi Internet; Conference dial-ins
• Coffee/tea/water
• Receive mail and phone messages c/o 91springboard
• Lounge & Games
Services offered to startups:
• Strategy Support and Mentorship
• Accounting Support
• Design & Technology Support
• Partnership Connections and PR
• Legal Services
• HR Support
• Seed Funding and VC interaction
• Admin & Infrastructure
• Marketing Strategy Support
91springboard Contact Details:
B-1/H-3A, Basement, Mr. Apurv Agrawal
Mohan Cooperative Industrial Estate, Head Strategy and Operations
Mathura Road, New Delhi - 110 044, India. (M): +91 88006 04703
100 mts from Mohan Estate metro station Email: apurv@91springboard.com
(Violet line)
www.91springboard.com

49. TiE SmashUP!
AdvertisementIndia.com
We started our journey in the early 1993 phase when the media-advertising industry
was beginning to see growth like never before—a picture that would entice any
seasoned professional bitten by the so-called entrepreneurial bug. So our start wasn't
very different from a typical small business launch, minimal resources, inadequate
finances—almost no infrastructural support.
But, that's history and today we, Advertisement India, are the only players in the niche
that we created, and the niche that we own. We've over the years championed
ourselves in adding value to small and mid-size advertisers of India, who are on the
lookout for professional guidance in media planning, buying and of course, in creative
execution. Yes, we're an agency, but our unique identity is that we do not operate as a
typical media agency. We're completely an online product.
The big plus for us is the fact that we've very successfully surpassed national
boundaries and have got many international clients, including NRIs who look at
advertising in India for varied reasons—be it matrimonial or business.
We want to be the one-stop-shop company for Media Services in India. We're
expanding in areas such as Events, Activation and PR.
W.Y.S.I.W.Y.G. Advertising Pvt. Ltd.
519 Indra Prakash Building,
21 Barakhambha Road, Connaught Place,
New Delhi-110001
Board No: +91-11- 41544637
Fax: +91-11- 41544637
www.advertisementindia.com
Contact Details:
Mr. Roopesh Agarwal
Director Marketing & Operations
(M): +91 9810293243
Email: roopesh@advertisementindia.in

50. TiE SmashUP!
Airsoft
Airsoft is a pioneer in the Telecom Expense Management Industry with its own product
solutions. Airsoft provides global enterprise with Telecom Lifecycle Management
Solutions as a true managed service that includes a suite of cloud-based telecom
management software tools, complemented by a full portfolio of professional services.
Airsoft's robust solutions encompass both wired and wireless communications
including Sourcing & Procurement; Invoice Processing; Expense Allocation; Auditing;
Optimization; Usage Management; Service Ordering; Change Control; Contract
Management; Asset/Inventory Management; Service Inventory Management; Policy &
Governance; Help Desk Management; Risk Management; Security; Reporting &
Analysis.
Airsoft provides complete solutions to help customers gain control over inventory,
expenses and carrier relationships, and achieve better business intelligence that drives
profitability. Revolutionizing the way enterprises manage their entire telecom lifecycle,
Airsoft provides not only the ability to manage the assets, and manage and audit the
invoices – but also resources to actually ACT on the data. Airsoft project-manages all
the system/procurement services needed to make Telecom Expenditure Management
work to save money through sophisticated analysis and comprehensive investigation.
K. S. Airsoft Data Services Pvt. Ltd.
G-19, Sec-27
NOIDA,UP-201301, INDIA
Website:www.airsoft.org.in
Contact Details:
Sonia Manchanda
Chief of Operations
K.S. Airsoft Data Services Pvt. Ltd.
G-19, Sec-27
NOIDA,UP-201301, INDIA
M: +91-97177 86056
Email: sonia@airsoft.org.in

51. TiE SmashUP!
APStartup and Asia Pacific DealFlow Ltd
APStartup is social network platform for entrepreneurs operated by Asia Pacific
DealFlow Ltd, a Hong Kong based company.
Influenced by Brad Feld's book "Startup Communities", APStartup connects like-
minded Entrepreneurs with other players (Investors, Service Providers, Agents) in the
Startup eco-system.
The platform has 3 aspects
1. Communities for Entrepreneurs - A powerful social networking platform with multi-
media features for connecting and sharing with others in the eco-system. Startup
leaders can start their own local communities online and empowering their own
local groups and investor clubs. Social platforms are global, but in reality
communities are built locally so the ability for local groups to foster their own
startup communities is a major feature of the platform.
2. Apps for Startups - We provide a suite of cloud-based applications to help
Entrepreneurs and their teams build their startup. Applications are grouped under
Create, Build, Develop and Fund - a Startup framework we call "A Practical
Application for Startups". Apps can be used by single entrepreneurs or team
collaboration, integrated through a single login with the data centralised, secure
and portable. The data captured serves as a history of progress for the Startup from
creation to funding.
DealFlow for Investors. We enable Investors to follow entrepreneurs and track
interesting projects as they Create, Build and promote their start-ups. The application
data serves as activity tracking tool for a project's progress. Funding channels also
include a large database of VC investors with the option to take the right projects to
crowd-funding sites.
APStartup.com
(Asia Pacific DealFlow Ltd)
suite 2704 Infinitus Plaza, 199 Des Voeux Rd Central
Hong Kong, SAR China
Tel: +852 3570 1161
Fax: +852 3020 1086
www.apstartup.com
Contact Details:
Mr Tony Chan
Founder and CEO
(M): + 6684 2080
Email: tonyc@apstartup.com

52. TiE SmashUP!
Beon Des Tech Systems Pvt. Ltd.
BEON Systems, earlier East Village Interactives, is the creative outlet of Sunali
Aggarwal, a Post Graduate in New Media from National Institute of Design. Sunali set up
East Village Interactives in 2006 to explore new and more creative opportunities in the
domain of Interaction Design. Sunali Aggarwal was also awarded “Woman
Entrepreneur of the Year” title by Software Technology Park India, Mohali.
The company started with establishing itself as a provider of simple, intuitive, effective
Front End Design solutions that made it easy for users to interact with product/services.
Today its services span the entire spectrum of web, mobile and desktop based
application design..
BEON Systems steps in at the conceptualization stage and partners you right till the
development phase. We specialize in creating intuitive, user-centered interfaces that
deliver a superlative User Experience.
Beon Systems one of the few design consultancies who has worked extensively in the
domain of Enterprise Product Design, like, CRMs, ERPs, HRMs, etc.
Beon Systems is also venturing into the E-commerce space with its new platform
“PAYTATO” (www.paytato.in). Paytato intends to bring micro and small businesses
online and solves the online payment collection problems for them effectively.
Our Team comprises of UI Designers, Information Architects, Graphic Designers and
Front End Developers.
Beon Des Tech Systems Pvt. Ltd.
66 Phase 2 Industrial Area
Panchkula, Haryana 134113
Board No: +91-172-5064950
Fax: +91-172-2592514
www.beonsystems.com
design@beonsystems.com
Contact Details:
Ms. Sunali Aggarwal
Chief Executive Officer
(M): +91 7838227145
Email: sunali@beonsystems.com

53. TiE SmashUP!
Bookmytrainings.com Pvt Ltd.
BookMyTrainings.com is India's #1 Training Marketplace that provides a platform for
learners and training providers to reach out to each together. The learners include
individuals who are taking up training courses for their own career growth; as well as
corporate learning & development (L&D) managers who arrange training for their team.
The concept of Bookmytrainings.com is similar to "makemytrip" or "naukri". It is a
marketplace that is a one-stop shop for any kind of training needs. One can find all training
related events/workshops/conferences/seminars happenings across cities in India, apart
from e-learning and online courses that can be taken from the anywhere, anytime. We
promote training programs offered by more than 300 top-rated training companies and this
number is growing every month.
Bookmytrainings.com operates on a 5-point differentiato r model:
1. We List training programs offered by more than 300 training providers
2. Provide free informative content through articles/blogs to visitors
3. Collect payments Online
4. Facilitate In-house training for Corporates
5. We are a neutral training marketplace offering equal opportunity of training
promotion to all our training partners
The company is founded by like-minded people from the Training, Internet & IT industry,
who strongly felt the need for such a marketplace for trainings in India. The idea was born in
year 2010 and was converted to a start- up in early 2011. The team consists of engineers,
IIM alumni & training professionals with a passion to contribute to the training industry.
Headquartered in Bangalore and a branch office in Delhi, we are now a team of about 20
dedicated professionals.
Bookmytrainings.com Pvt Ltd
#1496/20, 2nd Floor,
40th Cross, 22nd Main Road
4th 'T' Block, Jayanagar
Landmark: Jaynagar 9th Block Bus Stop
Bangalore- 560041
Board No: +91 80 40915787
+91 80 65470991
Fax: +91 80 4120 1515
www.bookmytrainings.com
Contact Details:
Mr Manjeet Singh
Co-Founder & Director
(M): +91 9911337558
Email: manjeet@ bookmytrainings.com