Mobile device usage is rapidly increasing globally and in Australia. Smartphone penetration in Australia is the 2nd highest in the world. Networks are improving to support increased mobile data usage, which is expected to grow 12-fold by 2018. This landscape creates opportunities for small businesses and entrepreneurs to develop mobile-first innovations, especially in areas like mobile advertising, shopping, and social media. Recent Australian startups are also focusing on creating new mobile technologies and services.

1. Mobile Today:
The Landscape and
Opportunities for
Alfred Lo
SMB and
Optus /
SingTel Group Digital Life Entrepreneurs
@apglo March 2013

5. Australia has the 2nd highest
smartphone penetration in the world
Mobile trends – device pricing, market share, form factors,
operating systems
Networks in Australia – speed, ubiquity, data traffic - shift from
minutes to data from OTT apps

6. “smart devices”
821m sold in 2012
1.2b forecast this year

8. mobile data
12 fold by 2018
over 134 exabytes per year

9. Last year's 12 x the
mobile data = entire global
traffic Internet in
2000

10. 55m 4G subs
1.6b 4G subs

12. we love our
smartphones

13. mobile data
14 fold by 2016

14. Digital
Dividend 700MHz &
Auction in 2.5GHz
April

15. So what’s the Opportunity?

16. Dimensions Mobile Gives
In the occasion
In your hand
Is socially sharable
Ready to do or pay with one touch
All linked to cloud based content

17. Some Ways Mobile is Driving Innovation
Mobile & Social Fusion
Big Data
Engagement & Activation Technology
Form Factors and Connectivity

18. Mobile advertising
Forecast for Australia to reach $177 million by
2017 with CAGR of 46%
Shopping
75% of shoppers using smartphones pre, post and
during store visits
Social
More than a 1/3 of social media is being driven by
mobile

19. 220m 90m 1B
subscribers subscribers subscribers
20% smartphone 20% smartphone 33% smartphone
penetration penetration penetration

22. Some awesome Aussie tech startups
that are mobile first

23. Season 2 of the Optus-Innov8 Seed Program
shortlisted 3 mobile focused startups

24. Thanks
Alfred Lo
Optus / SingTel Group Digital Life
@apglo