Embracing today's connected customer means digitizing your business.
It means being where your customers are; at any time; in any place. For more, see the ebook "Are you Where Your Customers Are? Retail 3.0: Digital Transformation" https://pages.apigee.com/retail-transformation-ebook-web-reg.html?utm_source=website&utm_medium=email&utm_campaign=ebook
3. High-speed connectivity is becoming ubiquitous
Hardware and datacenters are moving to instantly
available, easily scalable clouds
Consumers are moving from PCs to devices
Services and experiences are moving to software
6. Nike: adding digital experiences to apparel
• #1 Most Innovative Company, 2013
• 2 Million Nike Fuelbands sold
• Largest running community with 10M+
members
• Nike+ APIs returns detailed activity and
aggregate level activity (goals and
lifetime totals)
• Nike Fuelband and Nike+
• Revenues up 60%
• Profits up 57%
• Market cap 2X
“It’s a product, it’s a platform for services, it’s an ongoing dialogue with our
consumers, and it’s a rapidly growing community...” Mark Parker, CEO
6
Apps
APIs
Big Data
Path Lose It
7. Ç
7
Walgreens: driving in-store traffic via first and third-party apps
“We started by driving customer engagement outside our store with the QuickPrints
and Prescription APIs. Then, moved to driving engagement inside our store with the
Balance Rewards API.” Tim McCauley, Sr. Director, Mobile Commerce
• 75+ partner apps using
Walgreens APIs
• QuickPrints partners offered
up to 15% revenue share
• >1 prescription refills per
second from mobile apps
QuickPrints API apps
Balance Rewards API
Prescription API apps
Avg spend / customer
Apps
APIs
Big Data
8. Apps are where
behavior happens
Apps
Digital Platform
Big Data is understanding
behavior at scale
APIs drive behavior by
delivering data to apps
APIs
Big Data
10. Apigee Institute // Helping the Global 2000 Master the
Art and Science of the App Economy
11. Digital
Dabblers
47%
Digital
Competitors
53%
Average score deploying
apps, using data
analytics, and operating
APIs today:
23.8 out of 30
Average score deploying
apps, using data
analytics, and operating
APIs today:
14.4 out of 30
Survey of executives in 200 large companies across 40 industries, May 2013.
12. Digital Competitors Dominate…
33%
67%
29%
71%
High confidence in a much
stronger competitive
position 5 years from now
Outperformance In
Last 12 Months…
High Confidence in
Competitive Trajectory
19%
81%
Expected High
Impact from Digital
…on
margin, revenue, share
customer satisfaction, or
delivering new products
and services
…that‟s “big” over next
12 months, “increasing
great deal” over next 5
years
13. 9% higher revenue,
26% higher profitability, and
12% higher market valuation
In a two-year global study of 400 large firms, Capgemini found that those
implementing enterprise-wide “digital transformations” are outperforming peers on
every financial measure—stats are digitally mature leaders compared to competitors.
14. APIs =
How you deliver seamless
experience across
web, apps, stores
How you partner and „sell
through‟ new channels
How you broaden reach via
ecosystems
How you innovate and deliver
faster
Notes de l'éditeur
Creative Commons Attribution-Share Alike 3.0 United States License
Privilege to serve some of the world’s top brands and companiesOur projects are enabling digital transformation and accelerating the shift to mobile and digital ecosystems
Common thread: these three ingredients
We divided 200 big companies companies into two groups based on their current performance on three digital capabilities (totals are slightly off from 50/50 due to tie scores)