The document discusses how APIs can help organizations innovate by building ecosystems. It outlines how early integration approaches required point-to-point connections but APIs now allow maximum reuse and open the door to more partners. The document presents examples of how Phillips Hue, Swisscom, and The World Bank used Apigee Edge to build successful digital ecosystems and external developer programs through their API strategies. It emphasizes that ecosystems require frictionless experiences for developers and visibility into the digital value chain.

1. Deep-Dive: How Can APIs
Help You Innovate?

3. Today’s Speakers
Brian Pagano Dan Tortorici

4. Agenda
• Platforms, ecosystems, and integration
• How APIs have streamlined building ecosystems
• Requirements for success
• Apigee Edge and ecosystem examples
• Final thoughts
4

5. Initially ecosystems available only to a dominant few
5
1980’s 2000’s 2010’s

6. External integration technology
6
1980’s
Call
center
SCM
ERP
CRM
HR
External
Partner
• Point-to-point approach
• No distinction of internal vs internal
• No reuse, complex and brittle
2000’s
Call
center
SCM
ERP
CRM
HR
External
Partner
ESB
• Bus-based service approach
• No distinction of internal vs external
• Reuse but complex for external
integrations
2010’s
Call
center
SCM
ERP
CRM
HR
External
Partner
• API-based service approach
• Optimized for external
• Maximum reuse, opens the door to
more partners

7. Greater leverage using APIs
7
SOA based approach
requiring you to do most
of the integration work for
each partner
External partner
SOA Approach
APIs, samples code
examples, to be used by
ALL partners
External partner
API Approach
Enables greater reach

8. Product to platform innovation

9. Phases of enterprise digital transformation
9
Funding
Team
Time Bound
Project
Program
Platform Model
Platform

10. Requirements for building digital ecosystem momentum
10
Friction is the enemy
Developers are key
Visibility & Knowledge
Scalable Foundation

11. BACKENDAPIAPP
API TEAMDEVELOPERUSER
Ecosystems require a frictionless digital value chain
ExposureConsumption

12. Apigee Edge, foundation for digital
BackendApps
API Services
API Team
Developer
Developer Services
Monitor, manage, and measure success
Analytics Services
Business
User
Increase adoption and value of APIs
Build, manage, scale, and secure APIs and Apps
Enables connected digital experiences across the ecosystem by
providing a unified and complete platform built for digital business
API
Management
BaaSSecurity API
Programmability
API Services
Developer
Portal
Modeling &
Management
API Console Monetization
Developer Services
Developer
Metrics
Ops
Metrics
App
Performance
Business
Metrics
Analytics Services

13. Scale with success: Edge API Services
13
BackendApps
API
Management
BaaSSecurity API
Programmability
API Services
The best of Internet and enterprise technologies with rock-solid reliability,
Internet scalability, and enterprise-grade flexibility

14. Reduce friction: Edge Developer Services
14
API TeamDeveloper
Developer Portal Modeling &
Management
API Console Monetization
Developer Services
A great developer experience that accelerates API adoption, simplifies
learning, and increases business value

15. Visibility and knowledge: Edge Analytics Services
Visibility across the digital value chain to monitor, measure, and manage
success
Ops
Metrics
App
Performance
Developer
Metrics
Business
Metrics
Analytics Services
Business
User API Team

16. Phillips Hue
Consumer Lighting division of Dutch
diversified technology company !
Hue connected lighting concept needed
complete enterprise-grade infrastructure
to grow external developer program!
Managed cloud deployment
with internal, partner, and open
APIs!
Very successful developer program
and ecosystem delivering value
through external innovation!
16

17. Swisscom
Leading Swiss telecom provider with
over 6 million customers !
Need faster innovation, reduced time to
market, and transformation to a
platform company!
Private cloud deployment with
internal and partner APIs!
Building SNAP, a strategic API platform and
ecosystem to offer network services that spans
all business units!
17

18. 18
The World Bank
A vital source of financial and technical
assistance to developing countries
around the world !
Needed to make the data more
usable in applications and for mobile
devices, needed an API!
Managed cloud deployment
with internal and open APIs!
Created 3 impactful open APIs enabling
external innovation and increasing
worldwide awareness of their value!

19. Final thoughts…
• Partner enablement is dramatically easier with APIs
• Ecosystems now possible with only a platform business model
• Enabling platform must be designed for ecosystem success
• Apigee Edge delivers the most complete platform and ecosystem
foundation
19

20. Be part of the biggest API event
Make this your
digital conference
October 12-14, 2015 San Jose Convention Center
October 12-14, 2015 San Jose Convention Center

21. Six Tracks
Multiple Sessions
Powerful
Conversations
3 Forums
Strategy, IT & Developer
80+
2,500 Global Attendees

22. Register early to save more! www.iloveapis.com
Group Discounts
5 -13 = 20%
14+ = 30%
Developer Forum Technology Forum
Strategy Forum

23. 23
?

24. Thank you
Apigee Community at
http://community.apigee.com/