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Knocking Down Barriers to 
Digital Transformation
Today’s Speakers 
John Rethans 
@john_rethans 
Michael Leppitsch 
@leppitsch 
Nick Katsivelos 
@FamilyCTO
Apigee social channels 
© 2014 Apigee – For Public display 
3 
YouTube 
http://youtube.com/apigee 
Slideshare 
http://slideshare.com/apigee
Where the patterns come from 
• Apigee Institute quantitative studies 
• Research in the field working with our customers 
© 2014 Apigee – For Public display
High-level patterns of success 
• Brand alignment 
• KPI selection 
• Roadmap from project to program to platform 
• Two-speed enterprise 
© 2014 Apigee – For Public display
Brand alignment 
Delivering for the brand at all levels 
© 2014 Apigee – For Public display 
“To enrich people's lives with programmes and 
services that inform, educate, and entertain.” 
“To build the BBC's brands, audiences, 
commercial returns, and reputation across the 
world.” 
“The BBC needs to respond to significant changes 
in the way audiences now buy programmes. The 
creation of BBC Store will enable it to do so…”
KPI selection 
Include KPIs that support the enterprise KPIs 
"Across its businesses, Pearson is targeting 
70 percent of revenue to come from digital and 
services by 2015, and is currently on around 56 
percent (July 2013). " 
© 2014 Apigee – For Public display
Roadmap from project to program to platform 
Have a place to start, but know where you are going and what it will take 
Swisscom - 
© 2014 Apigee – For Public display 
“The digital transformation 
journey is so fundamental 
that it requires changing 
our DNA” 
John de Keijzer 
Head of Enterprise Architecture & Technical Strategy
Two-speed IT or two-speed enterprise 
We all have to move faster—not just IT 
Global 
Media 
Company 
© 2014 Apigee – For Public display 
traditional 
IT 
product 
app 
app 
IT 
mktg 
partner 
app
Questions? 
John Rethans 
@john_rethans 
Michael Leppitsch 
@leppitsch 
Nick Katsivelos 
@FamilyCTO
Thank you 
© 2014 Apigee – For Public display

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Knocking Down Barriers to Digital Transformation

  • 1. Knocking Down Barriers to Digital Transformation
  • 2. Today’s Speakers John Rethans @john_rethans Michael Leppitsch @leppitsch Nick Katsivelos @FamilyCTO
  • 3. Apigee social channels © 2014 Apigee – For Public display 3 YouTube http://youtube.com/apigee Slideshare http://slideshare.com/apigee
  • 4. Where the patterns come from • Apigee Institute quantitative studies • Research in the field working with our customers © 2014 Apigee – For Public display
  • 5. High-level patterns of success • Brand alignment • KPI selection • Roadmap from project to program to platform • Two-speed enterprise © 2014 Apigee – For Public display
  • 6. Brand alignment Delivering for the brand at all levels © 2014 Apigee – For Public display “To enrich people's lives with programmes and services that inform, educate, and entertain.” “To build the BBC's brands, audiences, commercial returns, and reputation across the world.” “The BBC needs to respond to significant changes in the way audiences now buy programmes. The creation of BBC Store will enable it to do so…”
  • 7. KPI selection Include KPIs that support the enterprise KPIs "Across its businesses, Pearson is targeting 70 percent of revenue to come from digital and services by 2015, and is currently on around 56 percent (July 2013). " © 2014 Apigee – For Public display
  • 8. Roadmap from project to program to platform Have a place to start, but know where you are going and what it will take Swisscom - © 2014 Apigee – For Public display “The digital transformation journey is so fundamental that it requires changing our DNA” John de Keijzer Head of Enterprise Architecture & Technical Strategy
  • 9. Two-speed IT or two-speed enterprise We all have to move faster—not just IT Global Media Company © 2014 Apigee – For Public display traditional IT product app app IT mktg partner app
  • 10. Questions? John Rethans @john_rethans Michael Leppitsch @leppitsch Nick Katsivelos @FamilyCTO
  • 11. Thank you © 2014 Apigee – For Public display

Editor's Notes

  1. Get some Apigee Institute reports and workshop in the field
  2. Please note that the Store logo is not genuine – just provided for visual context BBC Our mission To enrich people's lives with programmes and services that inform, educate and entertain. Our vision To be the most creative organisation in the world. Our values Trust is the foundation of the BBC: we are independent, impartial and honest. Audiences are at the heart of everything we do. We take pride in delivering quality and value for money. Creativity is the lifeblood of our organisation. We respect each other and celebrate our diversity so that everyone can give their best. We are one BBC: great things happen when we work together. http://www.bbc.co.uk/aboutthebbc/insidethebbc/whoweare/mission_and_values/ BBC Worldwide “Its vision is to build the BBC's brands, audiences, commercial returns and reputation across the world. This is achieved through investing in, commercialising and showcasing content from the BBC around the world, in a way that is consistent with BBC standards and values. The business also champions British creativity globally.” http://www.bbcworldwide.com/about-us.aspx BBC Store Press release "The BBC needs to respond to significant changes in the way audiences now buy programmes. The creation of BBC Store will enable it to do so, and to release a greater selection of classic shows from the BBC archive.” http://www.bbc.co.uk/bbctrust/news/press_releases/2014/bbc_store.html
  3. http://www.themediabriefing.com/article/ft-s-drive-away-from-ads-continues-as-pearson-targets-70-percent-digital-and-services: "Across its businesses,Pearson is targeting 70 percent of revenue to come from digital and services by 2015, and is currently on around 56 percent (July 2013). "
  4. Mission Statement "a trusted partner in today's digital world":  http://report.swisscom.ch/en/corporate-strategy  Roadmap: http://www.slideshare.net/lummitsch/swisscom-booklet-rc1086mmwebpdf