Unlock simple and secure access to online services with Mobile Identity With the increase in regular access to digital services, remembering multiple login details or completing lengthy registration forms are leading to frustrating customer experiences and anxiety about online privacy and security. Learn how the mobile ecosystem can offer a simple and convenient digital identity solution, providing secure access on any device. See also https://www.slideshare.net/apigee/identity-in-a-digital-world-david-andrzejek - presented as part of the same session

1. Mobile Connect
The convenient alternative to passwords that protects
customer privacy
9th September 2014 | Marie Austenaa

2. Marie Austenaa
GSMA
VP & Head, Personal
Data & Mobile Identity
Programme
maustenaa@gsma.com
Kevin Flores
Verizon
Lead Product Manager,
Internet Services
Ken Figueredo
More-with-mobile.com
David Andrzejek
Apigee
Telecommunications GTM
& Big Data

3. Passwords are a broken access mechanism, damaging consumer trust
and threatening revenues

4. Consumers are increasingly concerned about online privacy
Orange’s ‘Future of Digital Trust’ survey
78%
78% of mobile phone
of mobile phone users
users said that it’s hard to
trust companies when it
comes to the way they use
consumers’ personal data.
felt that service providers hold
too much information about
consumer behaviour and
preferences.

5. Benefits for Online Service Providers and Developers
Less frustration for your end-users – fewer dropped logins
Consistent user experience – delivers trust, with built in privacy
Fewer fake accounts – it has to be a real person behind the phone
Future-ready platform – will extend into context and rich user attributes
Single API to reach all participating Operators, reduces complexity and costs
Consistent service reaching a global user base on any device

6. Global reach
Experience of secure customer data management
Strong privacy protection regulation
Network authentication mechanisms
Secure SIMs
Trusted by consumers
“Know your customer”
Billing and payments expertise / history
Operators are the ideal partners for mobile
authentication & identity services

7. We are making fast progress…
Mobile Connect launched at Mobile World Congress in March 2014
Mobile Connect solution agreed with 10 Lead Operators in April 2014
Beta service launched in Asia in June 2014
Ongoing deployments or feasibility studies in most major markets across the
world
Currently testing the market in North America

8. In summary
For the consumer, Mobile Connect means no more problems remembering
passwords whilst giving them more control over the sharing of their personal
information
For Service Providers, Mobile Connect offers a simple way of achieving higher
conversion rates, at lower costs, whilst securing a new source of super rich
personal data

9. THANK YOU
www.gsma.com/personaldata | maustenaa@gsma.com