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©2015 Apigee. All Rights Reserved. 
 3
is an 
"
run business
every
digital
business
Build v Buy
4
©2015 Apigee. All Rights Reserved. 
We’ll try to be
fair, but the
deck is
stacked.!
17% fail so badly as to threaten the company (McKinsey)!
75% of ERP projects fail (Gartner)!
70-80% of BI projects fail (Gartner)!
68% of IT projects fail (ZDNet)!
OAuth2, OpenID,
SAML, TLS


OWASP Threat
Protection



RBAC, 3rd party 
IDM Support



Bot
Detection


Mediation, Caching & "
Traffic Management

node.js"
run-time Engine



Data Persistence / "
BaaS



Hybrid Deployment /
Microgateway


Secure API
Runtime
API Management
Apps
 Backend
Business &"
Developer Metrics


Fine-grained
Performance Analytics
End User Analytics
Custom Data Capture &
Reports

Trace & Diagnostics
Analytics
Customizable
Developer Portal
SmartDocs 


Self-service "
Developer On-boarding

API Products
API Monetization
Developer
Management
Partners /
Developers
API-driven "
Platform Automation
Multi-tenancy & 
Scaling with Traffic Isolation


Zero Downtime Upgrades
Cross-region Automated
Routing & Failover

Global Policy Enforcement
Operations
Automation
Flow-based Proxy Editor &
Pre-built Policies
API Studio with 
Open API / Swagger

Test & Monitoring

Extensibility with "
node.js / Java

Version Management
API 

Development
API Team
API Gateway
You are not 
6
©2015 Apigee. All Rights Reserved.
Netflix spends 10% "
(and 35% of expenses go to R&D)
7
©2015 Apigee. All Rights Reserved. 
Your company probably spends 1.5% of revenue on IT.!
Every Company A Software Company? Not By IT Spend…
8
Source: Gartner- Pick Your Future Industry to Estimate Digital Business IT Spending Levels, 2014, Potter!
What about open source?
9
©2015 Apigee. All Rights Reserved.
10
©2015 Apigee. All Rights Reserved. 
Building masquerading as using off-the-shelf"
Let’s look at why people build?
11
©2015 Apigee. All Rights Reserved.
Time to Market
12
©2015 Apigee. All Rights Reserved. 
How can you get to market faster than using a finished product?!
Cost
13
©2015 Apigee. All Rights Reserved. 
=!
What are you building?!
Initial development costs!
Maintenance !
Control 
14
©2015 Apigee. All Rights Reserved. 
We’ll have more control if we build it ourselves.!
Scope
15
©2015 Apigee. All Rights Reserved. 
If you want to fly, you need an airplane!
Risk
16
©2015 Apigee. All Rights Reserved. 
Which is more secure?!
An alpha test!
Or!
A proven tool which processes billions of transactions!
How do I convince others in my organization?
17
©2015 Apigee. All Rights Reserved.
Slideshare
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How to (almost certainly) fail: Building vs. buying your API infrastructure

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How to (almost certainly) fail: Building vs. buying your API infrastructure

  • 1.
  • 3. ©2015 Apigee. All Rights Reserved. 3 is an " run business every digital business
  • 4. Build v Buy 4 ©2015 Apigee. All Rights Reserved. We’ll try to be fair, but the deck is stacked.! 17% fail so badly as to threaten the company (McKinsey)! 75% of ERP projects fail (Gartner)! 70-80% of BI projects fail (Gartner)! 68% of IT projects fail (ZDNet)!
  • 5. OAuth2, OpenID, SAML, TLS OWASP Threat Protection RBAC, 3rd party IDM Support Bot Detection Mediation, Caching & " Traffic Management node.js" run-time Engine Data Persistence / " BaaS Hybrid Deployment / Microgateway Secure API Runtime API Management Apps Backend Business &" Developer Metrics Fine-grained Performance Analytics End User Analytics Custom Data Capture & Reports Trace & Diagnostics Analytics Customizable Developer Portal SmartDocs Self-service " Developer On-boarding API Products API Monetization Developer Management Partners / Developers API-driven " Platform Automation Multi-tenancy & Scaling with Traffic Isolation Zero Downtime Upgrades Cross-region Automated Routing & Failover Global Policy Enforcement Operations Automation Flow-based Proxy Editor & Pre-built Policies API Studio with Open API / Swagger Test & Monitoring Extensibility with " node.js / Java Version Management API 
 Development API Team API Gateway
  • 6. You are not 6 ©2015 Apigee. All Rights Reserved.
  • 7. Netflix spends 10% " (and 35% of expenses go to R&D) 7 ©2015 Apigee. All Rights Reserved. Your company probably spends 1.5% of revenue on IT.!
  • 8. Every Company A Software Company? Not By IT Spend… 8 Source: Gartner- Pick Your Future Industry to Estimate Digital Business IT Spending Levels, 2014, Potter!
  • 9. What about open source? 9 ©2015 Apigee. All Rights Reserved.
  • 10. 10 ©2015 Apigee. All Rights Reserved. Building masquerading as using off-the-shelf"
  • 11. Let’s look at why people build? 11 ©2015 Apigee. All Rights Reserved.
  • 12. Time to Market 12 ©2015 Apigee. All Rights Reserved. How can you get to market faster than using a finished product?!
  • 13. Cost 13 ©2015 Apigee. All Rights Reserved. =! What are you building?! Initial development costs! Maintenance !
  • 14. Control 14 ©2015 Apigee. All Rights Reserved. We’ll have more control if we build it ourselves.!
  • 15. Scope 15 ©2015 Apigee. All Rights Reserved. If you want to fly, you need an airplane!
  • 16. Risk 16 ©2015 Apigee. All Rights Reserved. Which is more secure?! An alpha test! Or! A proven tool which processes billions of transactions!
  • 17. How do I convince others in my organization? 17 ©2015 Apigee. All Rights Reserved.