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How to build an elastically
scalable, multi-tenant, FREE
big data service
Webinar
@karlunho
Alan Ho
@sbaxi
Shailendra Baxi
@rbhargava
Rajesh
Bhargava
youtube.com/apigee
slideshare.com/apigee
Agenda
1. What & Why we built this service
2. Demo
1. Technical Architecture
2. Developer Experience
5
Apigee Developer
6
What we built
Free big data service for building
context aware apps
7
Context Aware Apps are “Behavior Driven”
8
Developer Alternatives for Machine Learning
9
Amazon Machine
Learning
Insights approach for Apigee Developer
10
Accelerated
Development
Descriptive
&
Predictive
Behavior
Based
Algorithms
E2E
Experience
Free
Architecture
1
DATA
INSIGHTS
1.Data upload
Structured or Unstructured
2. Scalable
Volume, Variety &
Velocity
3. Core IP
Machine Learning
Graph Processing
Un-structured Data
4. Analytics Offerings
Predictive & Journey
analytics, segmentation
User Interactions
Prediction Journey Segmentation
Computational Algorithms
Machine Learning Library
Data
Pipelines Unstructured Data
Processors
GRASP Processor
Distributed Processing Foundation
Distributed Data and Job Management
Apache usergrid
Query Language
Modeling Work Bench User Interface
Transactional Datastore
Modeling, Scoring,
Data Transformation,
Aggregation/Reporting
Ephemeral Hadoop Cluster
Management
Service
Software Libraries
GRASP Unstructured Data
Machine Learning
Insights Master
Data Staging Area
Monitoring
service
Ingestion Datastore
GRASP Query Service
Query
Datastore
Query Server
Real Time Service (Edge)
Real Time
Datastore (usergrid)
node
Applications
UI, Modeling
Workbench
Application Data
HTTPS, AWS APIs
HTTP(S)
Persistent
Datastore
= S3
= HDFS
API
System Components
Metadata Service
Runtime Metadata
Job Queue, Job Dependencies, Data
Set partitions
Metadata - Store
Static Metadata
DataStore & Dataset, Application, Job
How does Insights work?
Ingest Customer
Data
Batch or browser based
Event based or Customer profile
Aggregate behavior
graphs
Cross-channel, domain-agnostic
customer journey graphs
Enriched with Customer profile
Query capability and
machine learning
Customer journey visualization
Models & Scores
Data scientist +
developer support
R interface for predictive modeling on
Hadoop
Integrated with API Edge (incl BaaS,
node.js)
Data Flow
Customer
Data store
Persistant
Data store
HDFS on
compute cluster
Serving Data store
(Customer,
usergrid)
Data Ingestion
(Batch or Browser
based)
Data Moved to
Persistent
storage
Data brought to the
compute cluster for
processing
Processed Data
exported to
appropriate
location
Transactional Datastore
Modeling, Scoring,
Data Transformation,
Aggregation/Reporting
Ephemeral Hadoop Cluster
Management
Service
Software Libraries
GRASP Unstructured Data
Machine Learning
Insights Master
GRASP Query Service
Query
Datastore
Query Server
Real Time Service
Real Time
Datastore (usergrid)
node
Applications
UI, Modeling
Workbench
Application Data
HTTPS, AWS APIs
HTTP(S)
Persistent
Datastore
= S3
= HDFS
API
Data level Multi-tenancy
Metadata Service
Runtime Metadata
Job Queue, Job Dependencies, Data
Set partitions
Metadata - Store
Static Metadata
DataStore & Dataset, Application, Job
Data Staging
Monitoring
service
Ingestion Datastore
Datasets segregated/sharded by Account ID
Data keyed by account ID
Applications
UI, Modeling
Workbench
Application Data
Transactional Datastore
Modeling, Scoring,
Data Transformation,
Aggregation/Reporting
Ephemeral Hadoop Cluster
Management
Service
Software Libraries
GRASP Unstructured Data
Machine Learning
Insights Master
Data Staging Area
Monitoring
service
Ingestion Datastore
GRASP Query Service
Query
Datastore
Query Server
Real Time Service
Real Time
Datastore (usergrid)
node
HTTPS, AWS APIs
HTTP(S)
Persistent
Datastore
= S3
= HDFS
API
Scalability
Metadata Service
Runtime Metadata
Job Queue, Job Dependencies, Data
Set partitions
Metadata - Store
Static Metadata
DataStore & Dataset, Application, Job
Horizontal ScalingElastic/Ephemeral scaling
Sharding
Insights UI & APIs
• HTML5 Single page application
• Interacts with RESTful APIs
• Guide a novice user through the experience – Help them
understand important Predictive / Machine learning concepts
• Scalable REST API infrastructure
16
Insights R SDK
17
Developer Resources
• E2E Recommendation Tutorial – Try it Free !
• Sample Datasets
• Blog posts, Embedded Documentation
18
Try it out Apigee Developer
https://accounts-beta.apigee.com
19
Summary
• Be practical when approaching multi-tenancy
• Cost can be drastically reduced with elastic scaling & Multi-
tenancy
• Developer Experience requires continual refinement
• Try it out our Free Service for yourself !
20

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How to Build a Scalable and Free Big Data Service

  • 1. How to build an elastically scalable, multi-tenant, FREE big data service Webinar
  • 5. Agenda 1. What & Why we built this service 2. Demo 1. Technical Architecture 2. Developer Experience 5
  • 7. What we built Free big data service for building context aware apps 7
  • 8. Context Aware Apps are “Behavior Driven” 8
  • 9. Developer Alternatives for Machine Learning 9 Amazon Machine Learning
  • 10. Insights approach for Apigee Developer 10 Accelerated Development Descriptive & Predictive Behavior Based Algorithms E2E Experience Free
  • 11. Architecture 1 DATA INSIGHTS 1.Data upload Structured or Unstructured 2. Scalable Volume, Variety & Velocity 3. Core IP Machine Learning Graph Processing Un-structured Data 4. Analytics Offerings Predictive & Journey analytics, segmentation User Interactions Prediction Journey Segmentation Computational Algorithms Machine Learning Library Data Pipelines Unstructured Data Processors GRASP Processor Distributed Processing Foundation Distributed Data and Job Management Apache usergrid Query Language Modeling Work Bench User Interface
  • 12. Transactional Datastore Modeling, Scoring, Data Transformation, Aggregation/Reporting Ephemeral Hadoop Cluster Management Service Software Libraries GRASP Unstructured Data Machine Learning Insights Master Data Staging Area Monitoring service Ingestion Datastore GRASP Query Service Query Datastore Query Server Real Time Service (Edge) Real Time Datastore (usergrid) node Applications UI, Modeling Workbench Application Data HTTPS, AWS APIs HTTP(S) Persistent Datastore = S3 = HDFS API System Components Metadata Service Runtime Metadata Job Queue, Job Dependencies, Data Set partitions Metadata - Store Static Metadata DataStore & Dataset, Application, Job
  • 13. How does Insights work? Ingest Customer Data Batch or browser based Event based or Customer profile Aggregate behavior graphs Cross-channel, domain-agnostic customer journey graphs Enriched with Customer profile Query capability and machine learning Customer journey visualization Models & Scores Data scientist + developer support R interface for predictive modeling on Hadoop Integrated with API Edge (incl BaaS, node.js) Data Flow Customer Data store Persistant Data store HDFS on compute cluster Serving Data store (Customer, usergrid) Data Ingestion (Batch or Browser based) Data Moved to Persistent storage Data brought to the compute cluster for processing Processed Data exported to appropriate location
  • 14. Transactional Datastore Modeling, Scoring, Data Transformation, Aggregation/Reporting Ephemeral Hadoop Cluster Management Service Software Libraries GRASP Unstructured Data Machine Learning Insights Master GRASP Query Service Query Datastore Query Server Real Time Service Real Time Datastore (usergrid) node Applications UI, Modeling Workbench Application Data HTTPS, AWS APIs HTTP(S) Persistent Datastore = S3 = HDFS API Data level Multi-tenancy Metadata Service Runtime Metadata Job Queue, Job Dependencies, Data Set partitions Metadata - Store Static Metadata DataStore & Dataset, Application, Job Data Staging Monitoring service Ingestion Datastore Datasets segregated/sharded by Account ID Data keyed by account ID
  • 15. Applications UI, Modeling Workbench Application Data Transactional Datastore Modeling, Scoring, Data Transformation, Aggregation/Reporting Ephemeral Hadoop Cluster Management Service Software Libraries GRASP Unstructured Data Machine Learning Insights Master Data Staging Area Monitoring service Ingestion Datastore GRASP Query Service Query Datastore Query Server Real Time Service Real Time Datastore (usergrid) node HTTPS, AWS APIs HTTP(S) Persistent Datastore = S3 = HDFS API Scalability Metadata Service Runtime Metadata Job Queue, Job Dependencies, Data Set partitions Metadata - Store Static Metadata DataStore & Dataset, Application, Job Horizontal ScalingElastic/Ephemeral scaling Sharding
  • 16. Insights UI & APIs • HTML5 Single page application • Interacts with RESTful APIs • Guide a novice user through the experience – Help them understand important Predictive / Machine learning concepts • Scalable REST API infrastructure 16
  • 18. Developer Resources • E2E Recommendation Tutorial – Try it Free ! • Sample Datasets • Blog posts, Embedded Documentation 18
  • 19. Try it out Apigee Developer https://accounts-beta.apigee.com 19
  • 20. Summary • Be practical when approaching multi-tenancy • Cost can be drastically reduced with elastic scaling & Multi- tenancy • Developer Experience requires continual refinement • Try it out our Free Service for yourself ! 20

Notes de l'éditeur

  1. Aggregate Behavior Graphs: technology platform, whether you are in retail or telco; It’s NOT a social graph Query capability: import multiple independent streams of activity; system will do the joins and find patterns; It’s NOT traditional BI, because it provides the time-dimension access in behavior graphs; ML: feature selection is automated; easier to maintain models; It’s NOT a black-box vertical-specific algorithm Data scientist + developer support: Last mile solution
  2. Data isolation, data should not be accessible other customers. System isolation, for compliance driven customer(health, finance), system should not be shared by other customer.
  3. Amazon Auto Scaling Beacon Servers and Real-time Servers scale up to a maximum number and scale down to a minimum number depending upon the traffic Amazon load balancer Ephemeral Scaling Ephemeral Hadoop cluster scales up to a maximum size driven by SLA, data and concurrency of jobs. Amazon elastic storage expands with your data needs Cluster is terminated when the last job is finished. Horizontal Scaling The GRASP Query cluster scales linearly with data & concurrency by adding additional machines. Admin controlled Sharding Ingestion datastore