1. Brand Audit

2. Agenda

4. Google is a play of the word googol, which refers to the number represented by the numeral 1 followed by 100 zeros. Google’s use of the term reflects the company’s mission to organize the immense, seemingly infinite amount of information available on web

9. Market Products/Services Offline Store, Mini Desktop, Pack, Base, Web Accelerator Online – Offline Picasa, SketchUp Online Calendar, Book Search, Orkut, Earth, Translate, Blog Search, Ridefinder, Blog Search, Docs & Speedsheets, Code, Blogger, Checkout, News, Groups, Toolbar, Finance, Directory, Talk, Local, Gmail, Answer, Co-op, Specialized Searches, Zeitgeist, Froogle, Alerts, Images, Analytics, Images, Music, Web Search, Labs, Adsense, Video, Maps, Catalogs, Movies. Mobile Local, Web Search, Ridefinder, Mobile, Maps for mobile, SMS.

14. High High Low BRAND STRENGTH (Differentiation & Relevance) BRAND STATURE (Esteem & Knowledge) Google’s PowerGrid

21. Our Primary Research

22. SWOT ANALYSIS