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10 surprising facts about
gamification

www.app2improve.com
More than 70% of the
world’s largest 2,000
companies are expected
to have deployed at least
one gamified application
by year-end 2014.
- Gartner -
The overall market for
gamification
tools, services, and
applications is projected
to be $5.5 billion by 2018.
- M2 Research -
47% of vendors say their
clients are looking to
increase user engagement in
their gamification
applications.
- BI Worldwide -
80% of current gamified
enterprise applications
will fail to meet their
objectives, due largely to
poor design.
- Gartner -
63% of American adults
agree that making
everyday activities more
like a game would make
them more fun and
rewarding.
- JW Intelligence-
51% of American adults
agree that if a layer of
competition were added to
everyday activities, they’d be
more likely to keep closer
watch of their behavior in
those areas.
- JW Intelligence-
According to new research from
Gabe Zichermann, founder and
chief executive at Dopamine
Inc., employers who implement
gamification techniques
internally can increase
productivity of their employees
by 40%.
- Gabe Zichermann -
Deloitte Leadership Academy, an
executive training
program, increased by 46.6% the
number of users that returned
daily to their platform by
embedding gamification
mechanics into it.
- Deloitte Leadership Academy -
Lawley Insurance: with a
2-week contest, the
company closed more
sales than the previous 7
months combined.
- Lawley Insurance -
Deloitte: training
programs that are
gamified took 50% less
time to complete and
massively improved long
term engagement.
- Deloitte -
Click and follow us!

www.app2improve.com

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10 surprising facts about gamification app2improve

  • 1. 10 surprising facts about gamification www.app2improve.com
  • 2. More than 70% of the world’s largest 2,000 companies are expected to have deployed at least one gamified application by year-end 2014. - Gartner -
  • 3. The overall market for gamification tools, services, and applications is projected to be $5.5 billion by 2018. - M2 Research -
  • 4. 47% of vendors say their clients are looking to increase user engagement in their gamification applications. - BI Worldwide -
  • 5. 80% of current gamified enterprise applications will fail to meet their objectives, due largely to poor design. - Gartner -
  • 6. 63% of American adults agree that making everyday activities more like a game would make them more fun and rewarding. - JW Intelligence-
  • 7. 51% of American adults agree that if a layer of competition were added to everyday activities, they’d be more likely to keep closer watch of their behavior in those areas. - JW Intelligence-
  • 8. According to new research from Gabe Zichermann, founder and chief executive at Dopamine Inc., employers who implement gamification techniques internally can increase productivity of their employees by 40%. - Gabe Zichermann -
  • 9. Deloitte Leadership Academy, an executive training program, increased by 46.6% the number of users that returned daily to their platform by embedding gamification mechanics into it. - Deloitte Leadership Academy -
  • 10. Lawley Insurance: with a 2-week contest, the company closed more sales than the previous 7 months combined. - Lawley Insurance -
  • 11. Deloitte: training programs that are gamified took 50% less time to complete and massively improved long term engagement. - Deloitte -
  • 12. Click and follow us! www.app2improve.com