The impact performance has on your bottom line.

1. SPEED KILLS
AMAZON
MICROSOFT100ms
delay
$6.79 M
sales decrease
$
$
$
$
$
$
$
–
100ms speed
improvement
increased
revenue
by 0.6%
$
+
GOOGLE
100-400ms
slowdown
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
–
$45-$135M
loss in Adwords
revenue
ms
EVERY (MILLI)SECOND COUNTS
YAHOO
1s
additional
server delay
2.8%
revenue
decrease
$
$
$
–
How Performance Affects User Experience and Your Bottom Line and What to Do About It. (2014). Gartner.