A professional and beautiful website is a must in today’s business world. Attracting the modern, renter, growing your business faster, and showcasing your company are just a few of the benefits that come with a great website. But are you sure your website is hitting the mark? Flip through these slides are learn more about how you can improve your online presence by having a professional and beautiful website.

1. o A Successful Website
ys T
:
Ke
A Checklist For Property
Management Professionals

2. A professional and beautiful
website is a must in today’s
business world. Attracting the
modern renter, growing your
business faster, and showcasing your
company are just a few of the benefits that
come with a great website. But are you
sure your website is hitting the mark?

3. Quick quiz:
Does my website regularly attract
new business?
YES
NO
Does my website look modern
& professional?
YES
NO
Can I easily post vacancies
to my website
YES
NO

4. When creating a website for your
property management company
you have two primary options:
1 Hire a web developer to
design your website
from scratch.
OR
2 Utilize property management software
that has a built-in website package.

5. How to Decide
To help with your decision process, We’ve
created a checklist of important criteria
to consider during the planning stages:
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6. Design & Branding
Modern &
Professional Design
Will the website look
professional?
Is it going to work on all
browsers, and on both
Macs and PCs?
Usability
Can visitors easily search
properties using the criteria
that are important to them?
Is the navigation organized
in a logical, thoughtful way?
Are the images and
graphics appropriate and
rendering properly?
Will it be easy for visitors to
get in touch with me, using a
form or contact information?
Is the design clean and
simple, not cluttered and
busy?
Is it, or can it be, integrated
with the software I use to
manage my residents and
properties?
Is the text easily readable?
Your Company Branding
Is my logo prominently featured?
Does the site design match my
company colors / branding?
Does the site use my company
URL/domain name?

7. Affordability
Costs
What is included in the
initial and monthly costs?
Are there any additional
consulting/hidden fees?

8. Advertising Vacancies
Easy to Update/
Post Vacancies
Can I easily update, delete
and add property or unit
information?
Can I add floorplans, online
applications & video tours
for my properties?
Will my listings be
updated in real-time?
Can I easily post
vacancies to the
website?
Social Sharing
Features
Is it easy for visitors to find a
way to connect with me on
Facebook, Twitter, Pinterest
and other social media?
Is it easy for visitors to share
property information they
find on my site on their own
social media channels?
Is the blog set up to take
comments, and can I
approve them first?

9. Features for Residents and Owners
Online Communication
For Residents
Will prospective residents
be able to apply for vacant
units and pay their
application fee online?
Will my residents be
able to use the site to
contact me about
maintenance or other
resident issues?
Will my residents be
able to pay rent online,
easily and safely?
Online Communication
For Owners
Is my content interesting to the
owners and does it showcase my
company as professional?
$
L
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N
Are there calls to action to get
visitors to contact me?

10. Analytics & Tracking
Tracking
Tracking
Will there be any
tutorials on how to
read the analytics
reports?
Will I have to create a
Google Analytics account
to track my visitors?
Will the developer
install Google Analytics?

11. Mobile
Will potential residents be
able to apply and sign a
lease online?
Will it be compatible
across all types of
smartphones and
tablets?
Is there a mobile
site included or
does it cost
extra?
Will the mobile
site be updated
when the main
site is updated?

12. Using Property Management Software with a Website Package
This can often be the best option for a
modern property management company
Pros
Fixed cost of the website
Functionality designed
specifically for the Property
Management industry
Extra benefits to
easily and quickly
offer your residents
You can easily manage
it on your own.
High quality design
and features
Faster timeline to get
your website live.
$

13. Conclusion
A great website can do more than just
improve your online presence, it will
boost your business productivity and
profit.
By doing some due diligence before you
start the project, you’ll save yourself
time and money, and have a website
that fulfills both your needs
and the needs of your customers.

14. Property management software
providers (like AppFolio, web-based
property management software) are
a great place to start – it’s often very
cost-effective and quick to build a
professional website that is totally
integrated with your property
management business operations.
You can learn more at www.AppFolio.com.

15. Learn more about Choosing the
Right Property Management
Software with this free eBook.
Download Now
© 2013 AppFolio, Inc. | Keys To A Successful Website: A Checklist For Property Managers | www.appfolio.com