The document summarizes a meeting of the AppFolio team with clients to discuss new and upcoming features of the AppFolio property management software. It highlights payment solutions, insurance services, hidden features, and value added services like professional websites and resident screening. The team reviews customer feedback and usage data to continually improve the software and thanks clients for their participation.
2. The Team Here Today
Brian Deignan
Regional Director
Erik Sandoval Whitney Kopf
Account Executive - Regional Director, Insurance Services
Joel Rogers
Account Executive - National Danielle Sandoval
Ursula Shekufendeh
Associate Product Manager Website Services Manager
3. Agenda
Your Feedback
Payment Solutions and Other Services
Hidden Features
Coming Soon!
Have Some Lunch and Meet Some Friends
4. The Product Development Process
How AppFolio features are conceived
• We listen to our Users’ Feedback
• Follow Market Trends
• Innovate
How AppFolio features come to be
• Share findings with the development team
• Build a feature and test it with clients
• Make updates if necessary
5. Your Feedback is Key!
Feature Requests
5,500 received in 2012
User Forum
6,000+ posts to date
Usability Tests and Validation Calls
600+ in 2012
9. Industry Stats
15%
2%
15%
68%
Check ACH Credit Card Cash or Money Order
10. Rent Payments – what is changing?
WSJ says -
70% of Americans who accessed the
internet in Q2 made an online purchase
Buysight (internet research company) says -
88% of Americans made a purchase
online in the past 12 months
80% of shoppers are between age 33-44
Brian says -
How many checks have I written in my life?
17. Comparison
Industry AppFolio
AppFolio
0%
0% 12%
12%
15%
2%
28%
15%
53%
35%
68%
60%
Check ACH Credit Card Cash or Money Order Checks
Check AppFolio Online
ACH Credit Card Credit Cards
Cash or Money Order Money Order
Cash or
28. Resident Screening
Our reports are…
• Built In – no separate login
or duplicate data entry
• Instant Results – get your
screen in 60 seconds
• Easy to Read
• Attached and stored in APM
automatically
31. Professional Websites
Website Features
• Purpose-Built for Property Management
• 100% integrated with AppFolio Property Manager
• Custom website URL for your company
• Variety of styles and colors to choose from
• Basic Search Engine Optimization (SEO)
32. Professional Websites
Plus Only Website Features
• Individual sites customized for each property,
including image galleries and floor plans
• Mobile version of site(s)
• Google Analytics for tracking site metrics, traffic
and visitors
• Social media integration, including Facebook,
Twitter and more
• Blog
36. AppFolio Insurance Services
Why are we seeing this trend?
• Transfer risk away from owners
• Gain ability to recover repair cost for damages
• Increase owner’s profitability
o Reduce expense of resident caused damage
o Reduce property insurance rates (MFR)
• Competitive advantage for fee managers
38. AppFolio Insurance Services
“
What customers are saying:
Keeping track of all our tenant policies and enforcing our
insurance requirement used to be a big headache, but with
everything managed right in the AppFolio software it’s just so
easy to mandate renters.
We now have the confidence that every unit in our portfolio is
protected.
Pricing
39. Using AppFolio Value Added Services
One Underwriting Process for ALL Services
Payments Screening Insurance
45. Direct Connect
Expedite the bank reconciliation process
Reconcile on a more regular basis
Allow AppFolio to match transactions
View warnings for transactions that have not been found
51. Help Resource Center
help.appfolio.com
Full Resource Center
• Recorded trainings (65+)
• Downloadable resources
• Live Training registration
• Online help file
• Submit support requests
52. User Forums: Share and Succeed Together
Online Community
• Others best practices
• AppFolio participation
• Feature discussions
• Accounting section
• Tips & Tricks
• Read, learn and
contribute
-We gather Users’ feedback via feature requests, forum, calls
That averages to 1.2 new features a weekThese features don’t include the ongoing infrastructure and security work to ensure that we’re reliable and available 99.99% of the time.
AppFolio’s report:Full credit reportFICO scoreNationwide eviction searchNationwide criminal (optional) (includes OFAC, sex offenders, Interpole)Soon to include RentBureau rental history information as well$10 basic or $15 with criminalMajor advantages: built in creates significant time savings, often less expensive
We have a new partnership with ERB.RentBureau allows PMs to report rent payment history to Experian. There’s a benefit to good tenants – their on time rent payments help them build good credit history.Plus PMs who participate report fewer skips and collect more successfully because RentBureau makes it harder for a bad tenant to find a new place.Another totally free service for customers using AF screening, there’s no extra work because rent payment info is automatically provided to ERB from your AF database
Sign up and you can instantly grant a tenant a basic liability insurance for less than $10 a month. So when a new tenant shows up to sign a lease without their proof of insurance you can easily (and always) keep your property protected – enroll with the click of a button. This is a great service to market to owners, it saves claims on their property insurance – or covers the deductible in more serious incidents.
• Hot topics right now• Article Sept 2012 multi Housing News – find on their website• One quote: “Requiring insurance is a best practice that will one day be an industry standard” • NMHC survey of 50 largest apartment firms • Most common limit is $100K• Early Adopters: Large Communities, Owner Operators, Student Housing