The document analyzes the influence of companies and individuals in the automotive and automotive technology industries. It finds that Ford has the most influence in the automotive industry, while Google has the most in automotive technology. It also ranks the top 10 most influential companies and individuals in both industries based on factors like social media following and how often their opinions are discussed.

1. Is Tech Swallowing Auto?:
An Industry Influence Study
2013

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4. Share of Influence in Share of Influence in
Automotive Industry Automotive Technology

7. *Ford News Center **HybridCars.com

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15. Ford is:
1
1
1
Most “actioned” opinion: •
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Toyota is:
2
1
Most “actioned” opinion:
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16. Audi is:
3
9
5
2
Most “actioned” opinion: •
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Google is:
4
7
1
Most “actioned” opinion: •
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17. Tesla is:
5
3
Most “actioned” opinion: •
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GM is:
6
6
3
Most “actioned” opinion: •
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18. Honda is:
7
5
6
Most “actioned” opinion: •
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Apple is:
8
2
Most “actioned” opinion: •
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19. BMW is:
9
4
9
Most “actioned” opinion: •
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Volkswagen is:
10
7
Most “actioned” opinion: •
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21. Elon Musk is:
1
1
6
Most “actioned” opinion: •
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Mark Reuss is:
2
9
Most “actioned” opinion: •
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22. Carlos Ghosn is:
3
5
Most “actioned” opinion: •
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Bob Lutz is:
4
7
Most “actioned” opinion: •
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23. Paul Mascarenas is:
5
7
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Most “actioned” opinion:
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Mary Chan is:
6
3
Most “actioned” opinion: •
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24. Glenn Lurie is:
7
2
Most “actioned” opinion: •
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Dan Akerson is:
8
16
Most “actioned” opinion: •
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25. Mark Templin is:
9
5
Most “actioned” opinion: •
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Raj Nair is:
10
13
Most “actioned” opinion: •
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