BlackBerry: The Missing Brand

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When compared to its competitors, BlackBerry lags in influence. See where BlackBerry stacks up on various topics and what the influencers are saying about the brand.

Technology

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Event marketing is a significant part of nearly any B2B marketer's budget - or any marketer's budget, for that matter. According to a report from the Association of National Advertisers, media exposure, brand awareness and attitudes towards brand are key measures of an event's effectiveness; as savvy marketers know, those are also metrics which can be impacted through the use of influence marketing. Our latest eBook, Optimizing Business Events with Influence Marketing, provides event organizers and event sponsors with a roadmap for how, when and where to use influence marketing to enhance offline and online events. The eBook covers: Event Marketing, defined Influence marketing and event optimization Event marketing and Trust Points Influence marketing for event hosts Influence marketing for event sponsors Case studies: Xerox and Red Consultancy Our suggestions for using influence marketing pre-event, during the event and post-event will make this an eBook you'll look at for every event. Download our free eBook today!

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What is the current state of CRM? How is CRM impacting business decisions for leading companies? What are the dominant themes among influencers in this market? These are the questions that the Appinions data journalism team sought to answer in this CRM Influence Study. Our analysis of the industry landscape reveals the most influential companies in this space and the influential key opinion holders who are driving the most dominant conversations around CRM solutions providers. This study also drills down into six themes that shape the way in which influencers are opining on CRM, which include partnerships, cloud, marketing, data, social and mobile. The analysis provided – such as knowing which customer opinions are driving a vendor’s influence in CRM, or knowing the factors that drive a competitor’s influence – yield actionable insights from influencers that can inform and guide marketing strategies.

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Nike FuelBand or Fitbit? Pebble Smart Watch or Samsung Galaxy Gear? What are influencers saying about Google Glass seven months after its initial release? Which media outlets are the most influential in the wearable device space? These are just a few of the themes Appinions explores in this Wearable Devices Influence Study. This influence study contains an analysis of the most influential brands, products, media and executives that are driving conversations about wearable devices. This study also drills down into the key products associated with wearable devices: smart watches, smart glasses, and health & fitness products to unveil the key influencers and extract the most resonant opinions on these issues. The insights provided in this analysis – such as knowing that the majority share of influence on the topic of wearable devices sits with just three media outlets, or knowing where each brand ranks in influence compared to competitors and why – yield actionable insights from influencers that can inform and guide marketing strategies. This influence study was developed in conjunction with Red Consultancy for the RedTechTalk taking place in London, England on October 30, 2013. Please visit us at http://www.appinions.com/.

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VIEW FULL REPORT HERE http://appinions.com/cmo-influence-2013/. This list represents the most influential CMOs taken from the Forbes Global 500 list of the largest companies. It is an excerpt from the Appinions & Forbes 2013 CMO Influence Study, published on October 3, 2013. Beyond the detailed analysis of the most influential CMOs in the Forbes Global 500, this study also provides insights into the thought leaders on key marketing themes including social media, mobile marketing and big data & analytics. In addition you’ll find an analysis of the top 50 most influential companies highlighting leading CMOs, other influential marketers within each company, and more.

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What’s on the horizon for marketers? What strategy elements will propel companies ahead of others in the ever-changing media landscape? What strengths and skills will CMOs need to thrive? These are just a few of the questions we explore in our latest study. In conjunction with The Future of Marketing Summit presented by Financial Times Live taking place today, this influence study explores the companies and executives who are shaping influential conversations in some of the most pressing issues driving the future of marketing. Based on the conference discussion topics, we’ve chosen to analyze the influencers and key themes in big data, mobile strategy, social media and the changing role of the CMO.

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This report explores the companies and executives who are shaping influential conversations in enterprise software. The study is based on 60 days of data taken between June 4 and August 2, 2013. The scope of this report is based on the most compelling issues around IT, exploring the most influential topics as defined by the upcoming Interop New York conference: Cloud Computing, Big Data, SaaS, Network Infrastructure, Information Security and BYOD.

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This study, as seen in VentureBeat GamesBeat, explores the individuals and topics that are shaping influential conversations in gaming (based on 60 days of data taken between April 29th and June 27th 2013). The results of this study may generate as many questions as they answer: Which companies and executives are driving the influential conversations on gaming? Why do bloggers overwhelmingly dominate the influential conversations on gaming? What role can executives play in boosting their brand’s influence? Why are consoles and handhelds such a hot topic? We hope this document is both useful and stimulating. And of course, feel free to tweet about or share the report using the hashtag #GamingInfluence, or debate the results with your peers.

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Because of the ubiquitous nature of blogs, journals and other destinations to consume industry information, launching a content site that is relevant and engaging enough to attract prospective customers is more difficult than ever. As a result, a Fortune 500 technology client sought to use influencer insights before and during the development of a new curated content hub, with the purpose of driving brand thought leadership and ultimately enhancing lead generation efforts.

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