App promotion summit 2013. Accelerating your mobile application marketing strategy.

1. WELCOME TO…

2. SOLVING THE MOBILE APP
DISTRIBUTION PROBLEM
“Whether you’re building an app for photos, shopping, messaging,
local, movies, or news, there are now 2-3 very high-quality
competitors in each category”
@ANDREWCHEN
“Distribution is much harder on mobile than web … You need to
master the ‘download app, use app, keep using app, put it on your
home screen’ flow and that is a hard one to master”
FRED WILSON, UNION SQUARE VENTURES
“At best, we retain 5% of users through the entire onboarding
process”
VIBHU NORBY, ORIGAMI LABS

3. MOBILE GROWTH HACKING
QUESTIONS TO ANSWER TODAY
• What are the latest appstore optimization techniques?
• How do you navigate a sea of 200+ mobile ad
networks and bring down cost-per-install?
• What are the new App Discovery channels that are
emerging?
• How to get users engaged and turn downloads into
MAUs and DAUS?

4. OUR SPONSORS

5. PARTNERS

6. • WIFI
• Please
put
your
phone
on
silent
• Please
wear
your
Lanyards
at
all
6mes
HOUSEKEEPING

7. • #APS2013
• @apppromo0on
• Audio-­‐visual
recordings
are
being
made
of
this
event
• Presenta0ons
will
be
available
to
aAendees
aBerwards
MEDIA

8. LUNCH AND OTHER
REFRESHMENTS
8.00
BREAKFAST
10.45
COFFEE
13.00
LUNCH
15.45
AFTERNOON
TEA
18.00
DRINKS

9. ROUNDTABLE FORMAT

10. EVALUATION FORM

11. AGENDA
APPSTORES
BREAK
MOBILE
ADVERTISNG
LUNCH
APP
DISCOVERY
AFTERNOON
TEA
ENGAGEMENT
PIMMS
ROUNDTABLES
DRINKS
9.00
-­‐
10.45
10.45
-­‐
11.15
11.15
-­‐
13.00
13.00
-­‐
14.00
14.00
-­‐
15.45
15.45
-­‐
16.10
16.10
-­‐
17.25
17.25
-­‐
18.00
18.00
-­‐
20.00