Appucino is the hottest thing that ever happened to Apps, Games and everything else on the Mobile and Internet! Simply explained – Appucino is a friendly and exciting entertainment package that you can add to your apps to let your consumers have more fun with your app than ever before!

1. SPOT THE DIFFERENCE

2. WELL, THERE IS NO DIFFERENCE!

3. BUT IF YOU PUT A FEW LINES OF
SECRET CODE IN ONE OF THEM…
You would notice that the time spent on your app has
Skyrocketed !

4. DON’T BELIEVE US?
Check out what it did to an existing game !

5. TURBO CRICKET
CASE STUDY

6. THE GAME – TURBO CRICKET
Product background
• Turbo Cricket is an action packed sports game developed by
Games2win. The game was launched on the Android platform
on June 2nd 2011

7. GAME PERFORMANCE
Performance Analysis
• The product reached its peak of 15k active downloads by early
October, after which active installs started to plateau
• The time spent in Turbo Cricket marginally underperformed the
category benchmark* for Android games
Time spent in Turbo
Cricket was below
the sports
benchmark
• Turbo Cricket – 2.0
mins
• Benchmark – 2.4
mins
* Data on session length and category benchmark provided by Flurry reports

8. ROOM FOR IMPROVEMENT
Higher Targets
Games2win thought there was more to be extracted from Turbo
Cricket in terms of engagement and time spent Resulting in a
longer product life cycle and increased ad revenues

9. WELCOME
Magic for Your Apps!

10. WHAT IS THE APPUCINO MAGIC?
Appucino creates a unique location-based leaderboard experience
Traditional Leaderboards Appucino Leaderboards

11. WHAT IS THE APPUCINO MAGIC?
Appucino takes challenges to the next level
Inbox alerts provoke challenges! Find people nearby to challenge

12. THE “APPUCINO” SOLUTION
Convinced, Games2win added Appucino to their game Turbo Cricket and
the App was updated on the Android Market
+

13. THE RESULTS
After monitoring engagement stats for a month:
– Time spent in the application had risen from 2.0 mins to 2.9
mins, an increase of 45%*
Appucino started
outperforming the
benchmark for
sports games –
• Turbo Cricket – 2.9
mins
• Benchmark – 2.4
mins
* Data on session length and category benchmark provided by Flurry reports

14. THE RESULTS
Turbo Cricket is
currently the No. 7
game on the Android
Market when you
search for „cricket
games‟
As an „indie‟ game
that is not based on
an official Cricket
“license” (like T-20
etc), Turbo Cricket is
No. 4!

15. THE RESULTS
The game page on the
Android Market shows
a nice upswing in
downloads, with
decent ratings.

16. CONVINCED?
To see how Appucino can transform your App :
• Download the FREE to use Android SDK to give your
users a unique location-based gaming experience from
http://appucino.com/try-Appucino
• Get in touch with us at team@appucino.com for queries
and support
• See Appucino in action on Turbo Cricket at
http://bit.ly/g2w-tcapp