The document discusses the emergence of context awareness and its importance for next generation CRM. It describes how social media, the internet of things, and data from various sensors can provide contextual insights about users. Context is defined as having multiple layers including transactional, spatial, temporal, attitudinal, and lifestream aspects. The document promotes Mobius Innovations' approach to context-aware marketing by continuously conversing with customers and embedding real-time analytics to personalize experiences across different touchpoints.
14. Takeaway: Emergence of Personal Applications
h"p://www.slideshare.net/ctorgan/self-‐tracking-‐sensors-‐and-‐mhealth-‐trends-‐and-‐opportuni;es
16. Paradigm Shift: We need new tools
h"p://www.slideshare.net/helgetenno/context-‐value-‐the-‐new-‐marke;ng-‐economy
17. Context is about layers of meaning
h"p://www.slideshare.net/adrienjoly/contextawareness-‐the-‐missing-‐block-‐of-‐social-‐networking-‐presenta;on
21. Transactional Context
Spatial Context Temporal Context
Around the locality of the
Related to temporal aspects of
transaction viz., geofences,
transactions viz., time slices, events,
commute modes and
and temporal metrics on transactions
layers of meaning over
location
ATIONS
EVENT
DUR
LOCATION
BASIC
OWNERSHIP
Lifestream Context
Attitudinal Context Depends on life events of cardholders
About attitude of a viz., ownership, life stages and
c a r d h o l d e r. A t t i t u d e s important events
towards price, brands and
transactions
STRICTLY PRIVATE AND CONFIDENTIAL
22. Mobius Solutions
• Sense and respond
– Respond with appropriate messages at every situation
• Continue conversing with the customer
– Treat discrete interactions as one continuous experience
• Embed real time analytics into the customer dialog
– Bring down the test and learn cycle to nanoseconds
• Mobius has a comprehensive interface library that can be
customized across your touch points
STRICTLY PRIVATE AND CONFIDENTIAL
23. Mobius Architecture
ON DEVICE
ON DEVICE
SENSORS
TOUCHPOINTS
ACTUATORS
SMART DEVICE
INTERFACES
SMART DEVICE
SENSORS
ACTUATORS
DOMAIN
FACTS
REPOSITORY
LIFESTREAM
LIFESTREAM
SENSORS
ACTUATORS
PUBLICLY AVAILABLE INTERFACE
SENSORS
ACTUATORS
CONVERSATION
MANAGER
CONTEXT
PERSONALIZER
REASONER
CONSOLE
SERVICE
INTERFACE
EXTERNAL
EXTERNAL
OPTIMIZER
RECORD
ACTUATOR
SENSORS
LEARNING
API
ENGINE
TOUCH POINT
CONFIGURATOR
SENSOR LIBRARY
MOBIUS CORE
ACTUATOR LIBRARY
COMMUNICATION
SERVICE
PERSONAL
SIMPLIFIER
RECOMENDER
STRICTLY PRIVATE AND CONFIDENTIAL