SlideShare une entreprise Scribd logo

Analyze customer data and optimize marketing with analytical CRM

•Télécharger en tant que PPT, PDF•
•
Apurv Gourav
Apurv Gourav

Analytical CRM involves analyzing customer data from various sources to gain insights into customer needs, behaviors, and preferences. This allows companies to design targeted marketing campaigns, customer retention strategies, and make management decisions. Analytical CRM uses data mining and predictive modeling to segment customers, identify the most profitable, and optimize cross-selling and upselling opportunities. When implemented effectively over time, analytical CRM can help companies acquire new customers, improve relationships with existing customers, increase loyalty, and reduce customer churn.

BusinessTechnologie
1  sur  19
ANALYTICAL CRM Presented by APURV GOURAV Email– apurvgourav@gmail.com
CUSTOMER RELATIONSHIP MANAGEMENT ,[object Object]
What is CRM really trying to do? ,[object Object],[object Object]
THREE ASPECTS OF CRM ,[object Object],[object Object],[object Object]
Analytical CRM ,[object Object],[object Object]
[object Object],[object Object]
 
Analytical CRM analyzes customer data for a variety of purposes: ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Analytical CRM ‘Power Tools’ Capabilities that Companies Must Have ,[object Object],[object Object],[object Object]
Manage the Total Communications Environment with Analytical CRM Direct Mail E-Mail/ Fax ATM/Kiosk Call Center Agent Store /Branch Analytical CRM
THE VALUE ANALYTICAL CRM ADDS TO BUSINESS DESIGN ,[object Object],[object Object]
Cont.. ,[object Object],[object Object]
How Analytical CRM Functions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Data Warehouse Industry LDM ALL CUSTOMER INTERACTION DATA
Scope of Analytical CRM ,[object Object],[object Object],[object Object],[object Object]
Cont…. ,[object Object],[object Object],[object Object]
Achieve Positive Business Results … Over Time ,[object Object],[object Object],[object Object]
CRM Process Must Balance Quality of Customer Experiences Achieve Positive Business Results
[object Object]

Recommandé

CRM Strategy and Implementation
CRM Strategy and ImplementationCRM Strategy and Implementation
CRM Strategy and ImplementationLoaded Technologies
 
CRM Strategy
CRM StrategyCRM Strategy
CRM StrategyElijah Ezendu
 
Customer Relationship Management (Crm) By Ravinder Tulsiani
Customer Relationship Management (Crm) By Ravinder TulsianiCustomer Relationship Management (Crm) By Ravinder Tulsiani
Customer Relationship Management (Crm) By Ravinder TulsianiRavinder Tulsiani
 
Customer Relationship Management
Customer Relationship ManagementCustomer Relationship Management
Customer Relationship ManagementKhawaja Naveed
 
Crm objectives
Crm objectivesCrm objectives
Crm objectivesHarpreet Kaur
 
CRM Concepts
CRM Concepts CRM Concepts
CRM Concepts Saurabh Sharma
 
Customer Relationship Management
Customer Relationship ManagementCustomer Relationship Management
Customer Relationship ManagementMishaalhk
 
Crm unit 1
Crm unit 1Crm unit 1
Crm unit 1Dnyan Bharti society/BMS,Dahanu
 

Recommandé

CRM Strategy and Implementation
CRM Strategy and ImplementationCRM Strategy and Implementation
CRM Strategy and ImplementationLoaded Technologies
 
CRM Strategy
CRM StrategyCRM Strategy
CRM StrategyElijah Ezendu
 
Customer Relationship Management (Crm) By Ravinder Tulsiani
Customer Relationship Management (Crm) By Ravinder TulsianiCustomer Relationship Management (Crm) By Ravinder Tulsiani
Customer Relationship Management (Crm) By Ravinder TulsianiRavinder Tulsiani
 
Customer Relationship Management
Customer Relationship ManagementCustomer Relationship Management
Customer Relationship ManagementKhawaja Naveed
 
Crm objectives
Crm objectivesCrm objectives
Crm objectivesHarpreet Kaur
 
CRM Concepts
CRM Concepts CRM Concepts
CRM Concepts Saurabh Sharma
 
Customer Relationship Management
Customer Relationship ManagementCustomer Relationship Management
Customer Relationship ManagementMishaalhk
 
Crm unit 1
Crm unit 1Crm unit 1
Crm unit 1Dnyan Bharti society/BMS,Dahanu
 
Crm
CrmCrm
CrmHitesh Srivastava
 
Collaborative CRM
Collaborative CRM Collaborative CRM
Collaborative CRM TechXpla
 
Customer relationship management
Customer relationship managementCustomer relationship management
Customer relationship managementOmkareshwar Banore
 
Customer Relationship Management
Customer Relationship ManagementCustomer Relationship Management
Customer Relationship ManagementDr. Praveen Pillai
 
Session 2 evolution of crm
Session 2 evolution of crmSession 2 evolution of crm
Session 2 evolution of crmDelwin Arikatt
 
Types of crm
Types of crmTypes of crm
Types of crmKeerthana Dulip Kumar
 
Customer Relationship Management
Customer Relationship ManagementCustomer Relationship Management
Customer Relationship ManagementJoveria Beg
 
CRMSession 1 - Introduction to Customer Relationship Management
CRMSession 1 - Introduction to Customer Relationship ManagementCRMSession 1 - Introduction to Customer Relationship Management
CRMSession 1 - Introduction to Customer Relationship ManagementWelingkar Institute of Management Development & Research (WeSchool)
 
Customer Relationship Management unit 3 crm structures
Customer Relationship Management unit 3 crm structuresCustomer Relationship Management unit 3 crm structures
Customer Relationship Management unit 3 crm structuresGanesha Pandian
 
Customer relationship management
Customer relationship managementCustomer relationship management
Customer relationship managementAsad Ullah
 
The Basics Of CRM
The Basics Of CRMThe Basics Of CRM
The Basics Of CRMAmal Biswas
 
CRM - Customer Relationship Management
CRM - Customer Relationship ManagementCRM - Customer Relationship Management
CRM - Customer Relationship Management1click
 
Data Mining in CRM
Data Mining in CRMData Mining in CRM
Data Mining in CRMRolustech - Dynamic IT Solutions
 
E crm ppt
E crm pptE crm ppt
E crm pptAravali college of engineering of management (MBA-HR-MARKETING)
 
Crm characteristics
Crm characteristicsCrm characteristics
Crm characteristicsexecpgdm
 
Customer relationship management (crm)
Customer relationship management (crm)Customer relationship management (crm)
Customer relationship management (crm)Babasab Patil
 
Crm ppt
Crm pptCrm ppt
Crm pptnileshsen
 
Customer Relationship Management Unit-3 IMBA Osmania University
Customer Relationship Management Unit-3 IMBA Osmania UniversityCustomer Relationship Management Unit-3 IMBA Osmania University
Customer Relationship Management Unit-3 IMBA Osmania UniversityBalasri Kamarapu
 
Customer relationship management
Customer relationship managementCustomer relationship management
Customer relationship managementDr. Stephen Oyewole
 
Customer Relationship Management (CRM) slides
Customer Relationship Management (CRM) slidesCustomer Relationship Management (CRM) slides
Customer Relationship Management (CRM) slidesLivia Oldland
 
Operational, Analytical & Collaborative Crm
Operational, Analytical & Collaborative CrmOperational, Analytical & Collaborative Crm
Operational, Analytical & Collaborative CrmElijah Ezendu
 
What is operational crm
What is operational crmWhat is operational crm
What is operational crmLGS, GBHS&IC, University Of South-Asia, TARA-Technologies
 

Contenu connexe

Tendances

Collaborative CRM
Collaborative CRM Collaborative CRM
Collaborative CRM TechXpla
 
Customer relationship management
Customer relationship managementCustomer relationship management
Customer relationship managementOmkareshwar Banore
 
Customer Relationship Management
Customer Relationship ManagementCustomer Relationship Management
Customer Relationship ManagementDr. Praveen Pillai
 
Session 2 evolution of crm
Session 2 evolution of crmSession 2 evolution of crm
Session 2 evolution of crmDelwin Arikatt
 
Customer Relationship Management
Customer Relationship ManagementCustomer Relationship Management
Customer Relationship ManagementJoveria Beg
 
Customer Relationship Management unit 3 crm structures
Customer Relationship Management unit 3 crm structuresCustomer Relationship Management unit 3 crm structures
Customer Relationship Management unit 3 crm structuresGanesha Pandian
 
Customer relationship management
Customer relationship managementCustomer relationship management
Customer relationship managementAsad Ullah
 
The Basics Of CRM
The Basics Of CRMThe Basics Of CRM
The Basics Of CRMAmal Biswas
 
CRM - Customer Relationship Management
CRM - Customer Relationship ManagementCRM - Customer Relationship Management
CRM - Customer Relationship Management1click
 
Crm characteristics
Crm characteristicsCrm characteristics
Crm characteristicsexecpgdm
 
Customer relationship management (crm)
Customer relationship management (crm)Customer relationship management (crm)
Customer relationship management (crm)Babasab Patil
 
Customer Relationship Management Unit-3 IMBA Osmania University
Customer Relationship Management Unit-3 IMBA Osmania UniversityCustomer Relationship Management Unit-3 IMBA Osmania University
Customer Relationship Management Unit-3 IMBA Osmania UniversityBalasri Kamarapu
 
Customer relationship management
Customer relationship managementCustomer relationship management
Customer relationship managementDr. Stephen Oyewole
 
Customer Relationship Management (CRM) slides
Customer Relationship Management (CRM) slidesCustomer Relationship Management (CRM) slides
Customer Relationship Management (CRM) slidesLivia Oldland
 

Tendances (20)

Crm
CrmCrm
Crm
 
Collaborative CRM
Collaborative CRM Collaborative CRM
Collaborative CRM
 
Customer relationship management
Customer relationship managementCustomer relationship management
Customer relationship management
 
Customer Relationship Management
Customer Relationship ManagementCustomer Relationship Management
Customer Relationship Management
 
Session 2 evolution of crm
Session 2 evolution of crmSession 2 evolution of crm
Session 2 evolution of crm
 
Types of crm
Types of crmTypes of crm
Types of crm
 
Customer Relationship Management
Customer Relationship ManagementCustomer Relationship Management
Customer Relationship Management
 
CRMSession 1 - Introduction to Customer Relationship Management
CRMSession 1 - Introduction to Customer Relationship ManagementCRMSession 1 - Introduction to Customer Relationship Management
CRMSession 1 - Introduction to Customer Relationship Management
 
Customer Relationship Management unit 3 crm structures
Customer Relationship Management unit 3 crm structuresCustomer Relationship Management unit 3 crm structures
Customer Relationship Management unit 3 crm structures
 
Customer relationship management
Customer relationship managementCustomer relationship management
Customer relationship management
 
The Basics Of CRM
The Basics Of CRMThe Basics Of CRM
The Basics Of CRM
 
CRM - Customer Relationship Management
CRM - Customer Relationship ManagementCRM - Customer Relationship Management
CRM - Customer Relationship Management
 
Data Mining in CRM
Data Mining in CRMData Mining in CRM
Data Mining in CRM
 
E crm ppt
E crm pptE crm ppt
E crm ppt
 
Crm characteristics
Crm characteristicsCrm characteristics
Crm characteristics
 
Customer relationship management (crm)
Customer relationship management (crm)Customer relationship management (crm)
Customer relationship management (crm)
 
Crm ppt
Crm pptCrm ppt
Crm ppt
 
Customer Relationship Management Unit-3 IMBA Osmania University
Customer Relationship Management Unit-3 IMBA Osmania UniversityCustomer Relationship Management Unit-3 IMBA Osmania University
Customer Relationship Management Unit-3 IMBA Osmania University
 
Customer relationship management
Customer relationship managementCustomer relationship management
Customer relationship management
 
Customer Relationship Management (CRM) slides
Customer Relationship Management (CRM) slidesCustomer Relationship Management (CRM) slides
Customer Relationship Management (CRM) slides
 

En vedette

Operational, Analytical & Collaborative Crm
Operational, Analytical & Collaborative CrmOperational, Analytical & Collaborative Crm
Operational, Analytical & Collaborative CrmElijah Ezendu
 
Analytical CRM - Lutz Finger, Fisheye Analytics
Analytical CRM - Lutz Finger, Fisheye AnalyticsAnalytical CRM - Lutz Finger, Fisheye Analytics
Analytical CRM - Lutz Finger, Fisheye AnalyticsOur Social Times
 
Customer Relationship Management (CRM)
Customer Relationship Management (CRM)Customer Relationship Management (CRM)
Customer Relationship Management (CRM)Jaiser Abbas
 
Musteri iliskileri yonetimi CRM ve Starbucks incelemesi
Musteri iliskileri yonetimi CRM ve Starbucks incelemesiMusteri iliskileri yonetimi CRM ve Starbucks incelemesi
Musteri iliskileri yonetimi CRM ve Starbucks incelemesiHENCOOPS Gilimor Gıda
 
Customer relationship management
Customer relationship managementCustomer relationship management
Customer relationship managementcharanreddy589
 
Infrastructure student
Infrastructure studentInfrastructure student
Infrastructure studentJohn Scrugham
 
WordPress and Salesforce at WordCamp Netherlands by Jeffrey Visser
WordPress and Salesforce at WordCamp Netherlands by Jeffrey VisserWordPress and Salesforce at WordCamp Netherlands by Jeffrey Visser
WordPress and Salesforce at WordCamp Netherlands by Jeffrey VisserBas van der Lans
 
Operational CRM - Kapture CRM
Operational CRM - Kapture CRMOperational CRM - Kapture CRM
Operational CRM - Kapture CRMPooja Joshi
 
5 - Infrastructure and Cloud Computing
5 - Infrastructure and Cloud Computing5 - Infrastructure and Cloud Computing
5 - Infrastructure and Cloud ComputingRaymond Gao
 
001 lpp introduction
001 lpp introduction001 lpp introduction
001 lpp introductionVictor Seelan
 
Crm Modelsمدلهای مدیریت ارتباط با مشتری
Crm Modelsمدلهای مدیریت ارتباط با مشتریCrm Modelsمدلهای مدیریت ارتباط با مشتری
Crm Modelsمدلهای مدیریت ارتباط با مشتریFarshid Abdi
 
Campaign management in AEM/CQ5
Campaign management in AEM/CQ5Campaign management in AEM/CQ5
Campaign management in AEM/CQ5Vivek Sachdeva
 

En vedette (19)

Operational, Analytical & Collaborative Crm
Operational, Analytical & Collaborative CrmOperational, Analytical & Collaborative Crm
Operational, Analytical & Collaborative Crm
 
What is operational crm
What is operational crmWhat is operational crm
What is operational crm
 
Analytical crm and social crm
Analytical crm and social crmAnalytical crm and social crm
Analytical crm and social crm
 
Analytical CRM - Lutz Finger, Fisheye Analytics
Analytical CRM - Lutz Finger, Fisheye AnalyticsAnalytical CRM - Lutz Finger, Fisheye Analytics
Analytical CRM - Lutz Finger, Fisheye Analytics
 
Customer Relationship Management (CRM)
Customer Relationship Management (CRM)Customer Relationship Management (CRM)
Customer Relationship Management (CRM)
 
Analytical CRM
Analytical CRMAnalytical CRM
Analytical CRM
 
Musteri iliskileri yonetimi CRM ve Starbucks incelemesi
Musteri iliskileri yonetimi CRM ve Starbucks incelemesiMusteri iliskileri yonetimi CRM ve Starbucks incelemesi
Musteri iliskileri yonetimi CRM ve Starbucks incelemesi
 
Customer relationship management
Customer relationship managementCustomer relationship management
Customer relationship management
 
Infrastructure student
Infrastructure studentInfrastructure student
Infrastructure student
 
¿Que es un CRM?
¿Que es un CRM?¿Que es un CRM?
¿Que es un CRM?
 
WordPress and Salesforce at WordCamp Netherlands by Jeffrey Visser
WordPress and Salesforce at WordCamp Netherlands by Jeffrey VisserWordPress and Salesforce at WordCamp Netherlands by Jeffrey Visser
WordPress and Salesforce at WordCamp Netherlands by Jeffrey Visser
 
Customer relationship management (for qst)
Customer relationship management (for qst)Customer relationship management (for qst)
Customer relationship management (for qst)
 
Operational CRM - Kapture CRM
Operational CRM - Kapture CRMOperational CRM - Kapture CRM
Operational CRM - Kapture CRM
 
Crm Today Dinesh Chandrasekar
Crm Today Dinesh ChandrasekarCrm Today Dinesh Chandrasekar
Crm Today Dinesh Chandrasekar
 
5 - Infrastructure and Cloud Computing
5 - Infrastructure and Cloud Computing5 - Infrastructure and Cloud Computing
5 - Infrastructure and Cloud Computing
 
001 lpp introduction
001 lpp introduction001 lpp introduction
001 lpp introduction
 
Crm Modelsمدلهای مدیریت ارتباط با مشتری
Crm Modelsمدلهای مدیریت ارتباط با مشتریCrm Modelsمدلهای مدیریت ارتباط با مشتری
Crm Modelsمدلهای مدیریت ارتباط با مشتری
 
Campaign management in AEM/CQ5
Campaign management in AEM/CQ5Campaign management in AEM/CQ5
Campaign management in AEM/CQ5
 
Sap Crm
Sap CrmSap Crm
Sap Crm
 

Similaire à Analyze customer data and optimize marketing with analytical CRM

Crm unit 4 crm planning and implementation
Crm unit 4 crm planning and implementationCrm unit 4 crm planning and implementation
Crm unit 4 crm planning and implementationGanesha Pandian
 
Crm How To June 2008
Crm How To June 2008Crm How To June 2008
Crm How To June 2008dhkrony
 
Customer relationship management
Customer relationship managementCustomer relationship management
Customer relationship managementNIKHILESHMODGIL
 
Customer Relationship Management
Customer Relationship ManagementCustomer Relationship Management
Customer Relationship ManagementSavita Goyal
 
Customer relationship managment
Customer relationship managmentCustomer relationship managment
Customer relationship managmentDr. Sapna Dadwal
 
Operational and Analytical CRM
Operational and Analytical CRM Operational and Analytical CRM
Operational and Analytical CRMTechXpla
 
Session 1 2 Cost Of Acquiring Customers
Session 1 2 Cost Of Acquiring CustomersSession 1 2 Cost Of Acquiring Customers
Session 1 2 Cost Of Acquiring CustomersPraveen Vodnala
 
crm-150627053548-lva1-app6892.pdf
crm-150627053548-lva1-app6892.pdfcrm-150627053548-lva1-app6892.pdf
crm-150627053548-lva1-app6892.pdfetebarkhmichale
 
vdocument.in_crm-project-report-558453c17a8ae.pdf
vdocument.in_crm-project-report-558453c17a8ae.pdfvdocument.in_crm-project-report-558453c17a8ae.pdf
vdocument.in_crm-project-report-558453c17a8ae.pdfGirmaWodajoOfficialc
 
CRM - Customer Relationship Management
CRM - Customer Relationship ManagementCRM - Customer Relationship Management
CRM - Customer Relationship ManagementSahadev Tomar
 
Customer relationship management
Customer relationship managementCustomer relationship management
Customer relationship managementHasan Alnoor
 
Presentation on customer relation management
Presentation on customer relation managementPresentation on customer relation management
Presentation on customer relation managementGagan Deep
 
customer relationship management.pptxiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii...
customer relationship management.pptxiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii...customer relationship management.pptxiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii...
customer relationship management.pptxiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii...shilparaghuwanshi4
 
CUSTOMER RELATIONSHIP MANAGEMENT
CUSTOMER RELATIONSHIP MANAGEMENTCUSTOMER RELATIONSHIP MANAGEMENT
CUSTOMER RELATIONSHIP MANAGEMENTAnurag jain
 
CRM handbook .pdf
CRM handbook .pdfCRM handbook .pdf
CRM handbook .pdfSadiahAhmad
 
Customer relationship management2
Customer relationship management2Customer relationship management2
Customer relationship management2Vivek Pandey
 

Similaire à Analyze customer data and optimize marketing with analytical CRM (20)

Crm unit 4 crm planning and implementation
Crm unit 4 crm planning and implementationCrm unit 4 crm planning and implementation
Crm unit 4 crm planning and implementation
 
3e779 Module I
3e779 Module I3e779 Module I
3e779 Module I
 
Crm How To June 2008
Crm How To June 2008Crm How To June 2008
Crm How To June 2008
 
Customer relationship management
Customer relationship managementCustomer relationship management
Customer relationship management
 
CRM Introduction
CRM IntroductionCRM Introduction
CRM Introduction
 
Customer Relationship Management
Customer Relationship ManagementCustomer Relationship Management
Customer Relationship Management
 
Customer relationship managment
Customer relationship managmentCustomer relationship managment
Customer relationship managment
 
Operational and Analytical CRM
Operational and Analytical CRM Operational and Analytical CRM
Operational and Analytical CRM
 
Session 1 2 Cost Of Acquiring Customers
Session 1 2 Cost Of Acquiring CustomersSession 1 2 Cost Of Acquiring Customers
Session 1 2 Cost Of Acquiring Customers
 
crm-150627053548-lva1-app6892.pdf
crm-150627053548-lva1-app6892.pdfcrm-150627053548-lva1-app6892.pdf
crm-150627053548-lva1-app6892.pdf
 
vdocument.in_crm-project-report-558453c17a8ae.pdf
vdocument.in_crm-project-report-558453c17a8ae.pdfvdocument.in_crm-project-report-558453c17a8ae.pdf
vdocument.in_crm-project-report-558453c17a8ae.pdf
 
CRM - Customer Relationship Management
CRM - Customer Relationship ManagementCRM - Customer Relationship Management
CRM - Customer Relationship Management
 
Customer relationship management
Customer relationship managementCustomer relationship management
Customer relationship management
 
Presentation on customer relation management
Presentation on customer relation managementPresentation on customer relation management
Presentation on customer relation management
 
customer relationship management.pptxiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii...
customer relationship management.pptxiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii...customer relationship management.pptxiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii...
customer relationship management.pptxiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii...
 
Customer Relationship Management
Customer Relationship Management Customer Relationship Management
Customer Relationship Management
 
CUSTOMER RELATIONSHIP MANAGEMENT
CUSTOMER RELATIONSHIP MANAGEMENTCUSTOMER RELATIONSHIP MANAGEMENT
CUSTOMER RELATIONSHIP MANAGEMENT
 
Atrc dcs crm_presentation_10_sep_2014-1
Atrc dcs crm_presentation_10_sep_2014-1Atrc dcs crm_presentation_10_sep_2014-1
Atrc dcs crm_presentation_10_sep_2014-1
 
CRM handbook .pdf
CRM handbook .pdfCRM handbook .pdf
CRM handbook .pdf
 
Customer relationship management2
Customer relationship management2Customer relationship management2
Customer relationship management2
 

Plus de Apurv Gourav

Bihar foundation Pune Chapter
Bihar foundation Pune ChapterBihar foundation Pune Chapter
Bihar foundation Pune ChapterApurv Gourav
 
Digital signatures
Digital signaturesDigital signatures
Digital signaturesApurv Gourav
 
Foreign Direct Investment In India
Foreign Direct Investment In IndiaForeign Direct Investment In India
Foreign Direct Investment In IndiaApurv Gourav
 
NON PERFORMING ASSETS (NPA)
NON PERFORMING ASSETS (NPA)NON PERFORMING ASSETS (NPA)
NON PERFORMING ASSETS (NPA)Apurv Gourav
 
Comparative analysis of power and infrastructure sector
Comparative analysis of power and infrastructure sectorComparative analysis of power and infrastructure sector
Comparative analysis of power and infrastructure sectorApurv Gourav
 
Bihar_SWOT Analysis
Bihar_SWOT AnalysisBihar_SWOT Analysis
Bihar_SWOT AnalysisApurv Gourav
 
ERP Implementation Life Cycle
ERP Implementation Life CycleERP Implementation Life Cycle
ERP Implementation Life CycleApurv Gourav
 
CORPORATE COMMUNICATON SKILLS
CORPORATE COMMUNICATON SKILLSCORPORATE COMMUNICATON SKILLS
CORPORATE COMMUNICATON SKILLSApurv Gourav
 
Various general insurance companies and its policies
Various general insurance companies and its policies Various general insurance companies and its policies
Various general insurance companies and its policies Apurv Gourav
 
Fight against AIDS
Fight against AIDS Fight against AIDS
Fight against AIDS Apurv Gourav
 

Plus de Apurv Gourav (18)

Bihar foundation Pune Chapter
Bihar foundation Pune ChapterBihar foundation Pune Chapter
Bihar foundation Pune Chapter
 
Leadership
LeadershipLeadership
Leadership
 
Digital signatures
Digital signaturesDigital signatures
Digital signatures
 
Cyber Pollution
Cyber PollutionCyber Pollution
Cyber Pollution
 
Foreign Direct Investment In India
Foreign Direct Investment In IndiaForeign Direct Investment In India
Foreign Direct Investment In India
 
ECB & FCCB
ECB & FCCBECB & FCCB
ECB & FCCB
 
NON PERFORMING ASSETS (NPA)
NON PERFORMING ASSETS (NPA)NON PERFORMING ASSETS (NPA)
NON PERFORMING ASSETS (NPA)
 
cotton commodity
cotton commoditycotton commodity
cotton commodity
 
Comparative analysis of power and infrastructure sector
Comparative analysis of power and infrastructure sectorComparative analysis of power and infrastructure sector
Comparative analysis of power and infrastructure sector
 
Contract Farming
Contract FarmingContract Farming
Contract Farming
 
Jagriti I
Jagriti IJagriti I
Jagriti I
 
Bihar_SWOT Analysis
Bihar_SWOT AnalysisBihar_SWOT Analysis
Bihar_SWOT Analysis
 
Cafe Coffee Day
Cafe Coffee DayCafe Coffee Day
Cafe Coffee Day
 
ERP Implementation Life Cycle
ERP Implementation Life CycleERP Implementation Life Cycle
ERP Implementation Life Cycle
 
CORPORATE COMMUNICATON SKILLS
CORPORATE COMMUNICATON SKILLSCORPORATE COMMUNICATON SKILLS
CORPORATE COMMUNICATON SKILLS
 
venture capital
venture capitalventure capital
venture capital
 
Various general insurance companies and its policies
Various general insurance companies and its policies Various general insurance companies and its policies
Various general insurance companies and its policies
 
Fight against AIDS
Fight against AIDS Fight against AIDS
Fight against AIDS
 

Dernier

Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxsaniyaimamuddin
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy Verified Accounts
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCRashishs7044
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditNhtLNguyn9
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxappkodes
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxmbikashkanyari
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 

Dernier (20)

Financial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptxFinancial-Statement-Analysis-of-Coca-cola-Company.pptx
Financial-Statement-Analysis-of-Coca-cola-Company.pptx
 
Buy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail AccountsBuy gmail accounts.pdf Buy Old Gmail Accounts
Buy gmail accounts.pdf Buy Old Gmail Accounts
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR8447779800, Low rate Call girls in Saket Delhi NCR
8447779800, Low rate Call girls in Saket Delhi NCR
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal audit
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptx
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 

Analyze customer data and optimize marketing with analytical CRM

  • 1. ANALYTICAL CRM Presented by APURV GOURAV Email– apurvgourav@gmail.com
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.  
  • 8.
  • 9.
  • 10.
  • 11. Manage the Total Communications Environment with Analytical CRM Direct Mail E-Mail/ Fax ATM/Kiosk Call Center Agent Store /Branch Analytical CRM
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. CRM Process Must Balance Quality of Customer Experiences Achieve Positive Business Results
  • 19.