Salaries are rising, but so are challenges for the majority of marketing professionals, according to a recent study conducted by Aquent and the American Marketing Association (AMA).
10. Online Marketing Practice Leader, Aquent CMO, American Marketing Association Managing Partner, Inavero Marketing Practice Leader, Aquent Online Event Program Manager, American Marketing Association Today’s Speakers Eric Waldinger, Moderator Nancy Costopulos, Panelist Eric Gregg, Panelist Tracy Sinclair, Panelist AlliLibb, Producer
11. 53% of marketers expect their 2010compensation to increase over 2009 levels. 62% 85% have the same or less marketingbudget to work with than they did last year. don’t feel strongly that their marketing team is well equipped to handle new trends and technologies. 84% aren’t sure they have the people they need to achieve their marketing objectives. Numbers you should know
19. 95% confidence level, +/- 1.5%Full salary tool and Executive Summary available at marketingsalaries.com
20. Guarded Optimism AHEAD IN 2010: Higher Salaries…for Some 53% Expecting Increase 35% No Change 12% Expecting Decrease
21. The Great Marketing Salary Freeze of 2009 and the Mild Thaw of 2010 Percentage of MarketersReporting Department-Wide Salary Freezes in… 2009: 53% 2010: 24%
22. Beyond Base Salary: Most Common Components of the Average Marketer’s Compensation Package
23. Where is Your Organization’s Flexibility? Outside of Salary, Marketers Most Value… Occasional telecommute: 31% Opportunities for advancement: 31% Flex time: 18%
28. Guarded Pessimism: Resources Remain Tight for Many Marketers in 2010 BUDGET: 62% Have Same Budget as 2009 or Less HEADCOUNT: 72% Have Same Size or Smaller Marketing Team
29. What’s Next for Marketers?Trends and Predictions. www.marketingsalaries.com