Aquent/AMA Webcast: Basics of White Hat SEO
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The document summarizes the key points from a webcast on search engine optimization (SEO) basics. It covers the fundamentals of SEO, including site structure, content optimization, keyword research, on-site optimization, link building, and measuring success. The presentation emphasizes the importance of white hat SEO tactics to build trust with search engines over time in order to increase organic traffic and leads.
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Aquent/AMA Webcast: Basics of White Hat SEO
- 1. SEO 101 – Learn the Basics of White Hat SEO! In this webcast Nick Stamoulis, Founder and SEO Expert of Brick Marketing, provides practical advice on… > The basics of a strong SEO program > Best practices for keyword research > Website optimization > Examples of successful SEO campaigns > How to build relevant links over time > ROI measurement tips
- 2. The audio portion of today’s presentation is available via broadcast audio. AMA Marketing Effectiveness Online Seminar Series Alli Libb American Marketing Association You can also dial in to hear audio: Participants (US & Canada, Toll Free): 800.901.4804 Participants (international): +1 212.231.2905
- 3. Check out the AMA website
- 4. Commonly Asked Questions 1. Will I be able to get copies of the slides after the event? 2. Is this being recorded so I can view it after the fact? Yes Yes Continue today’s discussion on Twitter: #AMAAquentSEO
- 6. SEO 101 – Learn the Basics of White Hat SEO! SEO 101 - Learn the Basics of White Hat SEO! Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
- 11. The Search Engines SEO 101 - Learn the Basics of White Hat SEO! Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
- 15. SEO – WHERE IS IT? SEO 101 - Learn the Basics of White Hat SEO! Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
- 22. Step 3: Keyword Research Searches Broad (more competition) Niche (less competition) Keywords 2 Word 3 Word 4 Word 5 Word 6 Word Buying Cycle Research Mode Conversion as you go down the buying cycle conversion goes up! Buy SEO 101 - Learn the Basics of White Hat SEO! Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com Competition
- 23. Step 3: Keyword Research Screen shoot of Keyword Research Tool – Keyword Discovery by Trellian SEO 101 - Learn the Basics of White Hat SEO! Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
- 24. Step 3: Keyword Research Screen shoot of Keyword Research Tool – Keyword Discovery by Trellian SEO 101 - Learn the Basics of White Hat SEO! Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
- 29. Step 4: On Site Optimization Case Study Example: Goal – Increase Leads Through Website. On Site Optimization Example: http://www.smrset.com Case Study Results: 1000% Increase in Leads Through the Website From SEO: Avg. 500+ Leads Per Month SEO 101 - Learn the Basics of White Hat SEO! Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
- 30. Step 4: On Site Optimization Case Study Example: Goal – Increase Phone Calls Through Website. On Site Optimization Example: http://www.mychickenexpress.com Case Study Results: Positioning at top of local search. 50% Increase in overall business from SEO efforts. SEO 101 - Learn the Basics of White Hat SEO! Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
- 31. Step 4: On Site Optimization Case Study Example: Goal – Increase Visitors and Leads On Site Optimization Example: http://www.800plumbing.com Case Study Results: Positioning at top of local search and national keywords. 40% Increase in visitors from SEO efforts. SEO 101 - Learn the Basics of White Hat SEO! Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
- 33. Article Marketing Online Publicity Blog Comments Local Profiles Directory Submission Social Networking Blogging Video Marketing Industry Associations Natural Links SEO 101 - Learn the Basics of White Hat SEO! Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
- 34. Article Marketing Online Publicity Blog Comments Local Profiles Directory Submission Social Networking Blogging Video Marketing Industry Associations Natural Links SEO 101 - Learn the Basics of White Hat SEO! Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
- 38. Step 5: Ongoing Relevant Link Building Directory Submission - Submit your website into some good quality online directories such as: & industry specific online directories as well! Make sure to pick directories that will actively produce visitors to your site. SEO 101 - Learn the Basics of White Hat SEO! Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
- 47. In a Nutshell……. Link Building = Marketing SEO 101 - Learn the Basics of White Hat SEO! Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
- 53. Questions? SEO 101 - Learn the Basics of White Hat SEO! Tel.781-350-4365 nick@brickmarketing.com www.BrickMarketing.com
- 54. For More Information on our host, ReadyTalk , visit ReadyTalk.com/ama Questions for Today’s Speaker Email: [email_address] Questions for the AMA Email: [email_address] Continue the Conversation on Twitter #AMAAquentSEO Thank you for your Participation!