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PATROCINA
COLABORA
FEBRERO 2012
3. © AIMC
AIMC - ASOCIACION PARA LA INVESTIGACION DE MEDIOS DE COMUNICACION
Capitán Haya, 61
(entrada por Pedro Moreno, s/n)
28020 Madrid
Tel. 91 570 11 74 - Fax 91 570 20 49
E-mail: aimc@aimc.es
http://www.aimc.es
Depósito Legal: M-5418-2012
Imprime SERSA
C/ Hermanos Pinzón, 4
28036 Madrid
Tel. 91 563 41 48 - Fax: 91 562 59 22
E-mail: sersa@sersarep.com
http://www.sersa.info
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METODOLOGÍA
24
28. NAVEGANTES EN LA RED
$17,*h('$' (1 ,17(51(7
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16 1&
0HQRV GH XQ DxR
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GH WUHV
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16 1&
PRINCIPALES RESULTADOS
27
29. NAVEGANTES EN LA RED
)5(&8(1&,$ '( $&&(62 $ ,17(51(7
3 ¢&RQ TXp IUHFXHQFLD VXHOH 9G DFFHGHU D ,QWHUQHW"
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16 1&
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7RGRV R FDVL WRGRV ORV
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16 1&
PRINCIPALES RESULTADOS
28
30. NAVEGANTES EN LA RED
Ò/7,02 $&&(62 $ ,17(51(7
3 6LQ FRQWDU HVWD RFDVLyQ QL FXDOTXLHU RWUD TXH KDD SRGLGR WHQHU HO GtD
GH KR ¢&XiQGR KD DFFHGLGR SRU ~OWLPD YH] D ,QWHUQHW"
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16 1&
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16 1&
PRINCIPALES RESULTADOS
29
31. NAVEGANTES EN LA RED
Ò/7,02 $&&(62 $ ,17(51(7
3 6LQ FRQWDU HVWD RFDVLyQ QL FXDOTXLHU RWUD TXH KDD SRGLGR WHQHU HO GtD
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16 1&
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16 1&
PRINCIPALES RESULTADOS
30
32. NAVEGANTES EN LA RED
Ò/7,02 $&&(62 $ ,17(51(7
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16 1&
PRINCIPALES RESULTADOS
31
33. NAVEGANTES EN LA RED
Ò/7,02 $&&(62 $ ,17(51(7
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PRINCIPALES RESULTADOS
32
34. NAVEGANTES EN LA RED
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16 1&
PRINCIPALES RESULTADOS
33
35. NAVEGANTES EN LA RED
$&&(62 $ 75$9e6 '( ',6326,7,926 0Ï9,/(6
3 6LQ FRQWDU HO GtD GH KR ¢FXiQGR KD VLGR OD ~OWLPD YH] TXH KD DFFHGLGR
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16 1&
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16 1&
PRINCIPALES RESULTADOS
34
36. NAVEGANTES EN LA RED
)5(&8(1&,$ '( $&&(62 325 (48,32
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16 1&
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16 1&
PRINCIPALES RESULTADOS
35
37. NAVEGANTES EN LA RED
)5(&8(1&,$ '( $&&(62 325 (48,32
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16 1&
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16 1&
PRINCIPALES RESULTADOS
36
38. NAVEGANTES EN LA RED
)5(&8(1&,$ '( $&&(62 325 (48,32
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16 1&
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16 1&
PRINCIPALES RESULTADOS
37
39. NAVEGANTES EN LA RED
&21(;,Ï1 :, ), '(6'( /8*$5(6 3Ò%/,&26
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3 ¢&RQ TXp IUHFXHQFLD VH FRQHFWD D ,QWHUQHW D WUDYpV GH UHGHV
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16 1&
PRINCIPALES RESULTADOS
38
40. NAVEGANTES EN LA RED
&21(;,Ï1 :, ), '(6'( /8*$5(6 3Ò%/,&26
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16 1&
3DJDQGR
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16 1&
PRINCIPALES RESULTADOS
39
41. NAVEGANTES EN LA RED
$&&(62 $ ,17(51(7 '(6'( &$6$
3 ¢$FFHGH D ,QWHUQHW GHVGH VX FDVD"
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1R
16 1&
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PRINCIPALES RESULTADOS
40
42. NAVEGANTES EN LA RED
$&&(62 $ ,17(51(7 '(6'( &$6$
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16 1&
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16 1&
PRINCIPALES RESULTADOS
41
43. NAVEGANTES EN LA RED
$&&(62 $ ,17(51(7 '(6'( &$6$
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3 ¢4Xp YHORFLGDG GH DFFHVR D ,QWHUQHW WLHQH FRQWUDWDGD HQ VX FDVD"
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16 1&
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16 1&
PRINCIPALES RESULTADOS
42
44. NAVEGANTES EN LA RED
$&&(62 $ ,17(51(7 '(6'( &$6$
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/D VXPD GH SRUFHQWDMHV HV VXSHULRU DO D TXH H[LVWHQ LQGLYLGXRV FXD VXVFULSFLyQ D
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16 1&
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16 1&
PRINCIPALES RESULTADOS
43
45. NAVEGANTES EN LA RED
$&&(62 $ ,17(51(7 '(6'( &$6$
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PRINCIPALES RESULTADOS
44
46. NAVEGANTES EN LA RED
$&&(62 $ ,17(51(7 '(6'( &$6$
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PRINCIPALES RESULTADOS
45
47. NAVEGANTES EN LA RED
7,(032 '( &21(;,Ï1 'Ë$ '( $<(5
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16 1&
PRINCIPALES RESULTADOS
46
48. NAVEGANTES EN LA RED
7,(032 '( &21(;,Ï1 'Ë$ '( $<(5
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PRINCIPALES RESULTADOS
47
49. NAVEGANTES EN LA RED
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48
50. NAVEGANTES EN LA RED
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PRINCIPALES RESULTADOS
49
51. NAVEGANTES EN LA RED
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PRINCIPALES RESULTADOS
50
52. NAVEGANTES EN LA RED
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PRINCIPALES RESULTADOS
51
53. NAVEGANTES EN LA RED
352%/(0$6 '( ,17(51(7
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