Neuro Marketing is marketing strategy to identify the consumer behaviour patten and how they response to the advertisement , packaging etc

1. {

2. Marketing is what
selling of goods and
services from the
manufacture to the
buyer

3. NO !

4. MARKETING =
DELIVERING VALUE

5. Marketing = Know your
existing and prospect
customer

6. NEUROMARKETING
IS THEIR A BUYING
BUTTON IN YOUR
BRAIN

7. SCIENCE OF HUMAN
DECISION
 NEUROMETRIX
 BIOMETRIX
 PSYCHOMETRIX
NEUROMARKETING

13. Neuromarketing is a new
marketing field that uses
medical technologies
like Nuclear Magnetic
Resonance (NRM) to
study the brain response
to marketing

14. The business man must
understand the workings of
the minds of his customers,
and must know how to
influence them effectively, he
must know how to apply
psychology
WHYNEUROMARKETING

18. The Reptilian always win
Final decision maker

19. { {Reptilian Brain
• Fast but limited
• Present
• ON
• Effortless
• Unconscious
• Uncontrollable
New Brain
• Slow but smart
• Past, Present,
Future
• ON/OF
• Effortful
• Conscious
• Controllable

22. 127x 198=

23. Red Green Blue White Yellow
Orange Yellow Blue Orange

24. Red Green Blue White
Yellow Orange Yellow Blue
Orange White Yellow Blue
White Blue Green Red
White

25. Six Stimuli
1.Self centered
2.Contrast
3.Tangible
4.Beginning and end
5.Visual
6.Emotion
Reptilian Brain

26. Self centered
Center of Me
No Patience
Empathic  
Selfish

29. Contrast
Old brain is sensitive to solid
contrast
Before/After
Risky/Safe
With/Without
Slow/Fast

32. Tangible
The old brain need tangible input
• Unbreakable solution
• Easy to grasp

34. Beginning and End
Beginning
End

36. Visual
Optical nerve is physically connected to the OLD
BRAIN and is 25 times faster than the auditory nerve.
Fast Decision Making

39. Emotion
Creates Chemical
Events in the
Brain – Memories
Information

42. The Old Brain Respond to only 6 stimuli