SlideShare une entreprise Scribd logo
1  sur  27
4 mobile marketing

ste evebusi
should take
By
ps ry ness
s.aravindharamanan
Why You Need to
Start Mark N
Mo

Everyone knows that there has been
a ton of growth in the number of
smart phones over the last few years,
but these stats may still surprise
you:

bile eting o
•

There are more than 140 million

smartphone owners in the US.

•US

Smartphone

penetration

growing at 30% a year.

is
•Smart

phones and
tablets represents
52% of total time
spent online by US
Consumers.
ACTION OR
When people search for things
using their smartphone, they are
action oriented.
This means that when people are searching
on their smartphone they are often looking
for a local business to visit or local services.
STE
G Yo Mob Webs int Sha
P 1:
et ur ile ite

o pe
Having a mobile site not only makes it
easier for customers to find you on their
mobiles, but also...
...puts you one step ahead of the
competition.
According David Moth
from Econsultancy.com
45% of
The two most important
factors for your mobile
webs1. That it’s easy to find

2.

That the site loads quickly information
the costumer is
mobile

on the

slower
Responsive Vs. Non
Responsive

In our opinion, and the
opinion of other
Responsive Vs. Non
Responsive
Responsive websites are
the
ones
that
automatically adjust to fit
on mobile screens. Nonresponsive sites
are
designed specifically for
mobile.
Godaddy offers
easily
customizable
mobile site
with their
hosting

an
free

deluxe
STEP 2:

party sites
where customers look for you.
Get youR profiles straight third
Make sure
your
profiles are properly
setup, since customers
can find you on other
mobile
applications
they use to search for
businesses like yours.
•Yelp (Use our
Definitive Guide to
Yelp to set up your
profile)

•Facebook
•

Google Plus/Google
Maps (Use our Guide
to Setting Up Your
Google Plus Page)

•

YP
STEP 3: Encourage people to
check in from your
location.
You can increase
your company’s
visibility on many
of these networks
by
encouraging
people to “check
in” from your
An effective way
to get people to
check in is by
offering
them
something like a
discount to do so.
Here is a nice free
service
from
CheckinQRCode.c
om that allows you
to do this on
facebook with a
QR Code.
STEP
4:
Advertise your business when
people
Let’s say that you are a dentist that
offers emergency dental services. You
can show up as the number 1 result
in Google when people search for
“emergency dentist” on their mobile
phone within 5 miles of your office.
And Finally...
To learn how to be a more successful entrepreneur
visit us at....
www.FitsmallBusiness
(Thanks for
watching)
www.FitsmallBusiness
(Thanks for
watching)
(Thanks for
watching)

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