1. Content Curation
By
Archana Basarur
04/10/2012

2. Coverage
 Overview
 Trend Information
 Case Study
 Expert Talks & Business Worthiness

3. Overview
http://www.youtube.com/watch?v=FGLkiCymvs8

4. Case Study
How It works?
Select curation tool/service
Search for topic from a
particular set of sources
Select the content that you like
from the results
Use them in your site
Remember to give credit to
original source/author

5. Case Study
Drawback?
Better time management for
scheduling
make it affordable for smaller
business to take advantages of
their services
Make the twitter RT easier
instead of having to take time to
copy the actual url in order to get
the correct link

6. Case Study
They do not offer any
advertising or paid placements
Not for you unless you have
visual representation for your
business
Image Copyright is a huge
concern
No option to restrict pins to a
specific geographic area
Female dominated

7. Application in Other
Industry
Targeting B2B marketers
attract prospects and engage
customers online.
app for Google TV-powered
connected TVs, Blu-ray players
and other devices
it searches the web for
interesting videos,
documentaries, and displays
them in channels centered on a
certain topic

8. Expert
Gabriella Sannino - Professional SEO
Specialist | International Content
Strategist | Global Marketing Analyst |
Speaker | CEO at Level343.com

9. Expert Opinion on Business worthiness
Major impact on SEO
Extremely beneficial for B2B
businesses and Inbound marketing
Eventually will become the norm in
all business segments online
Smaller services might be bought by
bigger companies. Eg: Summify
acquired by Twitter in Jan 2012