1. Social Loyalty Program
By
Archana Basarur
02/14/2012

2. Contents
 Overview
 Trend Information
 Case Study
 Expert Talks

3. Overview
200 M 50% more
views than
2010
145 M
90 million
unique
visitors
every
month

4. Overview
 The opt-in nature of social media
 reaching millions of customers at ease
 companies realized new market reach
 Listening to your consumers
 Customer engagement

5. Trend
Brand Loyalty in Social Media?
Write reviews– Get Y points
Tweet – Get X points
Comment – Get X points
Refer friend – Get X points
Like the brand – Get X
points
Post article – Get X points
Redeem points
towards discount

6. Case Study
Big e-retailers – hotels.com,
inkjetsuperstore.com
Retailers & vendors trying to
move to an online, social
model
Airline industry– Estonian Air
Restaurants -Tasti D-Lite

7. Airline Industry
http://simpliflying.com/2011/infographic-the-future-
of-loyalty-program-will-be-powered-by-social-media/

8. Expert Talks
Any industry where customers make more than one
transaction a year is a good target
Social loyalty programs will become the norm
overtaking traditional "points for purchases" programs
Total value = Lifetime Value + Referral Value
Comprehensive platform is a key to success
encourage both "spenders" and "talkers“
Easy to launch and customize