For people with special abilities, mass media offers a large variety of jobs both back stage and front. The aim of this ppt is to educate and empower.

1. December 10, 2013 at 12.00-1.30 pm Department of Community Education and Disability Studies, Panjab University,
Chandigarh
EMPLOYMENT IN MASS MEDIA: AN INCLUSIVE PERSPECTIVE

2. WHAT IS THE NEED FOR THIS
TALK?
It is not impairment, which
prevents people from
achieving a reasonable
lifestyle, but restrictive
environments and
disabling barriers.
'Disability', therefore, repre
sents a complex system of
social constraints imposed
on people with
impairments by a highly
discriminatory society; to
be a disabled person
means to be discriminated
against.

3. THE BIAS HAS ALWAYS BEEN THERE, SO HAVE
STEREOTYPES
People with disabilities have
identified ten commonly
recurring disabling
stereotypes in the mass
media. These include:
As pitiable and pathetic
as an object of curiosity or
violence
as sinister or evil
as the super cripple
as atmosphere
as laughable
as her/his own worst enemy
as a burden
as non-sexual
as being unable to participate
in daily life.

4. AFFIRMATIVE ACTION
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Equal opportunities
Removal of bias
Change in stereotype
Create positive environment
Upgrade infrastructure
Form suitable policy
Provide adequate
infrastructure
EMPOWERMENT



“I live in a cocoon of socialmaking peeping out at the world
from behind a curtain.” Asha
Hans.
No longer need to live in a
cocoon!
Strengthen enough to realize self
potential, demand better
facilities, respect and
opportunities
Increased enthusiasm to be able
to treat self as equal and given
equal respect by society
TWO PRONGED STRATEGY

5. SPECTRUM OF ISSUES

Decision makers
 integrating perspectives into national policies
 raising awareness among policy makers about the
importance of national plans for affirmative action
 Promoting responsive governance

Technocrats
 effective use by persons with disabilities of ICTs and the
need for relevant content
 promoting economic participation in the information
economy
Mass Media
 promoting democratic media, and provide employment
opportunities within the media conglomerates so that the
issues related with persons with disabilities may be
addressed in a sensitive manner .


6. CREATING SENSITIVE
ENVIRONMENT
Strategies to address specific cultural context
 Barriers to access to be removed
 Creating opportunities for participation
 Dissemination of information
 Check stereotypes and demeaning coverage
 Rise above narrow commercial and consumerist
purposes
 Ensure participation equally in both the technical
and decision-making areas of communications and
the mass media


7. MASS IS INCLUSIVE
•
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•
•
•
•
When the videotape is fed
into a city cable system, the
transition from minority to
mass audience has been
reached.
Depiction bias can be
removed with increased
participation
Technology has removed all
barriers
Never before has society
been so democratized
Information is power and it is
within reach
Media industry provides the
most inclusive atmosphere

8. MEDIA HISTORY: A STORY OF CHANGE AND
GROWTH

9. PRINT/PUBLISHING
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Newspaper printing relies
heavily on computers
Once the news reaches the
newsroom, all work has to
be done sitting down using
only the power of the mind.
A lot of news reaches
through computers,
telephone etc.
Computers have provided
great inclusive job
opportunities in editorial,
design, art work, graphics,
research, statistical
analysis, accounts,
management and more.

10. RADIO
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1.
2.
3.
4.
5.
6.
7.
Areas include a wide range
On air: All one needs is a
good radio voice. Training is
provided at any community
radio station. AIR runs Vani
workshops for training in
anchoring.
Off air: All work is done on
an editing console. With
some training any one can
gain practice in operating
the console.
Work areas:
Research
Anchoring
Interviewing
Organizing
Editing
Sound technician
Programme producer

11. TELEVISION
Soft ware:

Programme production

Research

Script

Makeup

Costume

Styling

Sets/Interiors

Music

Lyrics/Dialogues

Instruments
Hard ware:

Recording

Sound technician

Sound Editing

Video editing

Graphics/animation

Maintenance

Book keeping

12. SOCIAL MEDIA
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Marketing
Public
Relations
Advertising
Search Engine
Optimization
Research
Image
management
More…

13. FILMS
Pre production
 Production
 Post
production


14. SELF EMPLOYED
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Entrepreneur
Writing
Designing
Art
Graphics
Sales
Blogging
Teaching

15. EDUCATED. ENABLED. EMPOWERED.
EMPLOYED...
Contact:
Dr Archana R Singh
archana@pu.ac.in