1. Media, masses, market : Lasting linkages Status of Indian Media There are 31 newspapers per 1000 people in India 61 in 1000 people own a television 81 in 1000 people own a radio 13 in 1000 people have access to a telephone Media for India Media with a conscience. Dichotomy between India and Bharat Cyber-savvy Indian elite and the monsoon-dependent farmer Media for India Our roots are grassroots! Save the watchdog!!

2. Media M asses M arket Lasting linkages By Dr Archana R Singh

4. Status of Indian Media There are 31 newspapers per 1000 people in India 61 in 1000 people own a television 81 in 1000 people own a radio 13 in 1000 people have access to a telephone Average hours a week an Indian spends reading a newspaper/magazine : 2.1 Average hours a week an Indian spends watching television: 8.4 Approximation: Data changes every week. Approximation: Data changes every week.

5. A model of commercial news production News production Environment Culture/laws/regulations/technology Investors/owners Capital/direction Profits/Influence Capital/policy Revenues/Influence ( many deptt ie sales, marketing, advertising etc . Public attention Advertiser s Content Attention / money Parent Corporation ( owns many businesses ) Media Firm Single newspaper or TV channel Headed by publisher or GM News decisions ( discovery, selection, reporting) News department Journalistic norms Market norms Organisational culture News workers Consumers General Public

13. Mainstream and mindful! 1881: Bal Gangadhar Tilak in established two newspapers, the Marathi Kesari (Lion), and The Mahratta, to fight sati system and child marriage 1933: Gandhi started Harijan to fight against caste system and untouchability 1984: Hum Log 2009: Several TV Serials such as Balika Badhu, Laado etc.

17. The changing face of India

18. Arise, awake, alert!! Development journalism, active reporting, search for facts not other peoples’ truth. Follow the tradition of verification Constructive use of Investigative Journalists are accountable to their readers, listeners, viewers and each other Understand issues that need to be covered Understand readers and their problems. Media for India [email_address] Our roots are grassroots! - Since 2010 Pro-social media: The need of the hour Watchdog is not a lapdog!