Acceller Learnings from Travel for Cable Cos

•

1 j'aime•790 vues

David Atkins

Technologie

Lessons From Travel G2B Summit 2011 Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.

David Atkins, CMO email: datkins@acceller.com twitter: atkinsdavid Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.

> A Brief History of Travel _ Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.

? 2000 1990 2010 Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.

1990 - 2010 Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.

Consumer Booking Session… August 24, 2010 User Session Continued… Continued… Continued… Start of Session: www.gmail.com Back to Expedia 12 pages content 15 Pages on Expedia: Search package: destination SLC 2 Pages on Utah.com Browse maps 5 Pages on Gmail: Email content Direct Type: Hyatt.com Google Search & Click: www.TripAdvisor.com Back to Expedia 5 pages content Google Search & Click: www.Steelers.com 8 Pages on Hyatt: Gold Passport login, SLC hotel search 5 Pages on TripAdvisor: Utah, Salt Lake City pages Google Search & Click: www.SeatGuru.com 6 Pages on Steelers.com: Miscellaneous content Direct Type: www.Hotwire.com Click on Link: www.visitsaltlake.com 5 Pages on SeatGuru Browse seat maps Direct Type: www.post-gazette.com 7 Pages on Hotwire Search package: destination SLC 2 Pages on Visit Salt Lake Browse things to do Back to Expedia 4 pages content Direct Type: www.Cheaptickets.com 3 Pages on Post Gazette: News content Back to TripAdvisor 3 pages content Booked Package on Expedia Google Search & Click: www.Expedia.com 5 Pages on Cheaptickets Search package: destination SLC Click on Link: www.utah.com Back to Utah.com 6 pages content Source: Expedia and Compete 2010 Continued browsing… Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.

The only constant imperative when it comes to Digital Sales, Marketing, Distribution and eCommerce is CHANGE Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.

Digital Evolution Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.

Content is Pervasive Source: Pew Internet 2010 Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.

Consumers demand Choice …in all verticals Source: Compete.com 2010 Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.

Lessons Learned Consumers desire comparison Content is king…in more ways than one More distribution channels = exposure and multiplier effect Evaluate on Sales, Marketing and Distribution plus indirect Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.

Thank You G2B Summit 2011 datkins@acceller.com Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.

Recommandé

HSMAI South Florida November PresentationDavid Atkins

Digital Consumer in Travel and Tourism Sept 2010David Atkins

Building a Digital Strategy within Travel April 2011David Atkins

Vrma nov 2010 david atkins digital dna infusionDavid Atkins

David Atkins Digital DNA Infusion presentation key west sept 2011David Atkins

my proposal defenceZidong Xing

Study: The Future of VR, AR and Self-Driving CarsLinkedIn

How To Write An Application Essay For A Camp - AdairCindy Ashworth

Recommandé

HSMAI South Florida November PresentationDavid Atkins

Digital Consumer in Travel and Tourism Sept 2010David Atkins

Building a Digital Strategy within Travel April 2011David Atkins

Vrma nov 2010 david atkins digital dna infusionDavid Atkins

David Atkins Digital DNA Infusion presentation key west sept 2011David Atkins

my proposal defenceZidong Xing

Study: The Future of VR, AR and Self-Driving CarsLinkedIn

How To Write An Application Essay For A Camp - AdairCindy Ashworth

My Mom Essay In Hindi. Online assignment writing service.Marissa Collazo

Scholarship Essay Transfer Essay ExamplesLinda Torres

Tnooz-Datalex webinar - BIG ideas for travel retailtnooz

E commerce website featuresMuhammad Jamshed

Premium Writing Paper Papermaking Robert Wilson Paper CorpAna Morgan

Essay Journal Example Telegraph. Online assignment writing service.Alyssa Dennis

Trends Transforming Consumer Communication and BehaviorKyle Lacy

Tnooz-Datalex webinar - BIG ideas for travel retailKevin May

EmcoeEMCOE

Ota webinar 9 25-13 all slidesLeonardo

Scaffolding Writing Assignments ScaffoldingIvani Rosado

Comparison of Hilton, Sheraton, Hyatt, Marriott and Other Top Hotels on FacebookUnmetric

Seven trends impacting retail's future: 2016 Florida Retail ReportJLL

Are Tours, Activities & Attractions Really Online Travel’s Next Big Thing?Arival

Turn OTA Lookers into Direct BookersLeonardo

M&A Market UpdateVeracap M&A International

10 Tactics for Surviving & Thriving in GoogleJen Keller

Revolution 2035 june 2010Marsha

Updated 2 Tourism Tour09Idaho Division of Tourism

Fly nimbus [pitch deck]Borja Solé Fauria

"ML in Production",Oleksandr BaganFwdays

A Deep Dive on Passkeys: FIDO Paris Seminar.pptxLoriGlavin3

Contenu connexe

Similaire à Acceller Learnings from Travel for Cable Cos

My Mom Essay In Hindi. Online assignment writing service.Marissa Collazo

Scholarship Essay Transfer Essay ExamplesLinda Torres

Tnooz-Datalex webinar - BIG ideas for travel retailtnooz

E commerce website featuresMuhammad Jamshed

Premium Writing Paper Papermaking Robert Wilson Paper CorpAna Morgan

Essay Journal Example Telegraph. Online assignment writing service.Alyssa Dennis

Trends Transforming Consumer Communication and BehaviorKyle Lacy

Tnooz-Datalex webinar - BIG ideas for travel retailKevin May

EmcoeEMCOE

Ota webinar 9 25-13 all slidesLeonardo

Scaffolding Writing Assignments ScaffoldingIvani Rosado

Comparison of Hilton, Sheraton, Hyatt, Marriott and Other Top Hotels on FacebookUnmetric

Seven trends impacting retail's future: 2016 Florida Retail ReportJLL

Are Tours, Activities & Attractions Really Online Travel’s Next Big Thing?Arival

Turn OTA Lookers into Direct BookersLeonardo

M&A Market UpdateVeracap M&A International

10 Tactics for Surviving & Thriving in GoogleJen Keller

Revolution 2035 june 2010Marsha

Updated 2 Tourism Tour09Idaho Division of Tourism

Fly nimbus [pitch deck]Borja Solé Fauria

Similaire à Acceller Learnings from Travel for Cable Cos (20)

My Mom Essay In Hindi. Online assignment writing service.

Scholarship Essay Transfer Essay Examples

Tnooz-Datalex webinar - BIG ideas for travel retail

E commerce website features

Premium Writing Paper Papermaking Robert Wilson Paper Corp

Essay Journal Example Telegraph. Online assignment writing service.

Trends Transforming Consumer Communication and Behavior

Tnooz-Datalex webinar - BIG ideas for travel retail

Emcoe

Ota webinar 9 25-13 all slides

Scaffolding Writing Assignments Scaffolding

Comparison of Hilton, Sheraton, Hyatt, Marriott and Other Top Hotels on Facebook

Seven trends impacting retail's future: 2016 Florida Retail Report

Are Tours, Activities & Attractions Really Online Travel’s Next Big Thing?

Turn OTA Lookers into Direct Bookers

M&A Market Update

10 Tactics for Surviving & Thriving in Google

Revolution 2035 june 2010

Updated 2 Tourism Tour09

Fly nimbus [pitch deck]

Dernier

"ML in Production",Oleksandr BaganFwdays

A Deep Dive on Passkeys: FIDO Paris Seminar.pptxLoriGlavin3

Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity

TeamStation AI System Report LATAM IT Salaries 2024Lonnie McRorey

How to write a Business Continuity PlanDatabarracks

Generative AI for Technical Writer or Information DevelopersRaghuram Pandurangan

What is DBT - The Ultimate Data Build Tool.pdfMounikaPolabathina

Moving Beyond Passwords: FIDO Paris Seminar.pdfLoriGlavin3

Ensuring Technical Readiness For Copilot in Microsoft 3652toLead Limited

A Journey Into the Emotions of Software DevelopersNicole Novielli

Nell’iperspazio con Rocket: il Framework Web di Rust!Commit University

New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada

Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxLoriGlavin3

Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB

New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada

"Debugging python applications inside k8s environment", Andrii SoldatenkoFwdays

How AI, OpenAI, and ChatGPT impact business and software.Curtis Poe

DSPy a system for AI to Write Prompts and Do Fine TuningLars Bell

Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxLoriGlavin3

Gen AI in Business - Global Trends Report 2024.pdfAddepto

Dernier (20)

"ML in Production",Oleksandr Bagan

A Deep Dive on Passkeys: FIDO Paris Seminar.pptx

Dev Dives: Streamline document processing with UiPath Studio Web

TeamStation AI System Report LATAM IT Salaries 2024

How to write a Business Continuity Plan

Generative AI for Technical Writer or Information Developers

What is DBT - The Ultimate Data Build Tool.pdf

Moving Beyond Passwords: FIDO Paris Seminar.pdf

Ensuring Technical Readiness For Copilot in Microsoft 365

A Journey Into the Emotions of Software Developers

Nell’iperspazio con Rocket: il Framework Web di Rust!

New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024

Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx

Developer Data Modeling Mistakes: From Postgres to NoSQL

New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024

"Debugging python applications inside k8s environment", Andrii Soldatenko

How AI, OpenAI, and ChatGPT impact business and software.

DSPy a system for AI to Write Prompts and Do Fine Tuning

Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx

Gen AI in Business - Global Trends Report 2024.pdf

Acceller Learnings from Travel for Cable Cos

6. Consumer Booking Session… August 24, 2010 User Session Continued… Continued… Continued… Start of Session: www.gmail.com Back to Expedia 12 pages content 15 Pages on Expedia: Search package: destination SLC 2 Pages on Utah.com Browse maps 5 Pages on Gmail: Email content Direct Type: Hyatt.com Google Search & Click: www.TripAdvisor.com Back to Expedia 5 pages content Google Search & Click: www.Steelers.com 8 Pages on Hyatt: Gold Passport login, SLC hotel search 5 Pages on TripAdvisor: Utah, Salt Lake City pages Google Search & Click: www.SeatGuru.com 6 Pages on Steelers.com: Miscellaneous content Direct Type: www.Hotwire.com Click on Link: www.visitsaltlake.com 5 Pages on SeatGuru Browse seat maps Direct Type: www.post-gazette.com 7 Pages on Hotwire Search package: destination SLC 2 Pages on Visit Salt Lake Browse things to do Back to Expedia 4 pages content Direct Type: www.Cheaptickets.com 3 Pages on Post Gazette: News content Back to TripAdvisor 3 pages content Booked Package on Expedia Google Search & Click: www.Expedia.com 5 Pages on Cheaptickets Search package: destination SLC Click on Link: www.utah.com Back to Utah.com 6 pages content Source: Expedia and Compete 2010 Continued browsing… Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.

7. The only constant imperative when it comes to Digital Sales, Marketing, Distribution and eCommerce is CHANGE Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.

12. Lessons Learned Consumers desire comparison Content is king…in more ways than one More distribution channels = exposure and multiplier effect Evaluate on Sales, Marketing and Distribution plus indirect Acceller Proprietary and Confidential. Copyright 2011 Acceller, Inc. All rights reserved worldwide.

Notes de l'éditeur

4 out of 9 = 40%