Brief introduction of Elon Musk's Tesla

2. Some background info
 Co-founder, CEO, and product architect – Elon
Musk
 The team created by him personally
 Established in 2003
 Production started in 2008
 From 2011 to 2012 Electric car sales increased up
to 228%
 Partnership with Mercedes, Toyota, Panasonic,
Solar City
 40 patents awarded & over 200 patent
applications pending

3. Sales strategy
 Aiming at affordable mass market electric vehicles
 Sell vehicles
 Sell Electric powertrain components
 Sell electric car batteries (Lithium ion cells)

4. Competitive advantage: Battery pack
and mega-factory
 Battery Pack “gigafactory”, investment up to 6 billion
Panasonic is the co-investor
 Drive cost of energy source production down 30%

5. Free charging for some models!!
According to
Musk, some 80%
of Americans are
“covered” by the
Supercharger
network
Free long distance driving,
forever
Tesla Superchargers allow
Model S owners to travel for
free between cities along
well-traveled highways

6. Competitive Advantage: Engineering
capabilities
7 passengers
17 inch touch screen
Upgradable software
Remote vehicle monitoring
Customizable instruments

7. Competitive Advantage:
Engineering capabilities

8. Competitive Advantage: Engineering
capabilities
 One powertrain platform for all of the models –
Sedan, Cabriolet, Van, Crossover
 Driven range from 482 km
 One hour charge / 90 km
 Can be charged at home 
 Price from 49,900 USD
 Zero-emissions electric powertrain
 •0-60mph acceleration: 3.7s

9. Market positioning

10. Competition

11. Financial condition

12. SWOT