1. EMEA
Barcelona
May 20th – 21st
UDP solution selling, made simple
Charlie Smith & Phil Maynard

2. Scene 1:
Somewhere in the city a stressed out
IT Manager is visiting his doctor…
Copyright © 2014 CA. All rights reserved.

3. arcserve®
UDP
Next-generation unified
data protection
 Protect and manage thousands
of Windows & Linux nodes,
quickly & easily
 Agentless, single pass backup
for virtual host protection
 Hybrid agent for physical system
protection with local, or centrally
managed granular recovery
 Recovery Point Server provides
global deduplication across
nodes, jobs and sites
 Virtual Standby for DR
 Built-in, WAN optimized
replication
 Full System HA
 AES encryption
 Jumpstart data seeding
 Tape archive, with in-place
re-hydration
Unified Data Protection
Copyright © 2014 CA. All rights reserved. 3
UnifiedManagement Console
Virtual
Protection
RecoveryPoint Server
(Global Deduplication)
Virtual Standby
Replication
High Availability
Physical
Protection
UnifiedArchitecture
Tape Archive

4. arcserve®
UDP
One, simple, unified
management console
 One, simple, unified
management & reporting
console, to manage the full data
protection lifecycle
 “Getting Started” wizard
 Intuitive workflow based
protection strategies, plans &
tasks
 Web-based management
console enables web browser-
based access from anywhere,
including mobile devices
 Designed to extend with 3rd
party integrations
 Detailed reporting & logs
Unified management console
Copyright © 2014 CA. All rights reserved. 4

5. NEW
Full Backup A
Incremental A1
Incremental A2
Incremental A3
Incremental A4
Full Backup B
Incremental B1
Incremental B2
Full Backup
Free space
Infinite Incremental 2
Infinite Incremental 1
Infinite Incremental 4
I2 Technology Traditional Solution
Infinite Incremental 3
arcserve®
UDP
Block level infinite incremental
(I2 Technology)TM
 Eliminates the need for second
full backup
 Uses less disk space and
network bandwidth
 Works in conjunction with
deduplication, to improve
capacity savings
 Ideal for cloud or remote site
protection
 Significant backup job merge
performance improvements, as
only the deduplication index file
needs to be updated, when
duplicate recovery point data
exists
Block-level incremental backup
Copyright © 2014 CA. All rights reserved. 5

6. Recovery point server
Copyright © 2014 CA. All rights reserved. 6
arcserve®
UDP
Recovery Point Server,
capacity optimized backup
 Recovery Point Server (RPS)
helps reduce storage
requirements, bandwidth usage
& accelerates protection &
recovery across sites
 Provides global deduplication:
Data is deduplicated across
nodes, jobs & sites
 WAN optimized replication:1-2-
many & many 2-1
 Jumpstart: Data seeding to
speed remote site deployment
 Reduces load on production
systems, by offloading merge &
backup catalog generation to
RPS system
 In place re-hydration of data for
fast granular restore (including
restores from tape)
REMOTE SITEPRIMARY SITE
MSP / PRIVATE CLOUD
TAPE
BACKUP
GLOBAL
DEDUPE
DEDUPLICATED DATA
DEDUPLICATED DATA
DEDUPLICATED DATA
RECOVERY
POINT SERVER
RECOVERY
POINT SERVER
WINDOWS
WORKSTATIONS
WINDOWS
SERVERS
PHYSICAL OR
VIRTUAL SERVERS
DESTINATION
RPS
DEDUPLICATED DATA
DEDUPLICATED DATA
APPLICATION
SERVERS
CENTRALIZED
MANAGEMENT
WAN OPTIMIZED
REPLICATION

7. Built-in replication
Copyright © 2014 CA. All rights reserved. 7
arcserve®
UDP
Built-in replication
 Proven block-based RPS to RPS
replication, with global
deduplication
 Data can be replicated to
multiple RPS servers
 Unidirectional communication via
HTTP tunnelling to eliminate
configuration issues with NAT &
firewalls
 Restart failed jobs at last block
 Advanced scheduling &
differential retention
 Replication task verification upon
completion
 Concurrent job support
 Supports compressed,
encrypted & deduplicated
backups
TERTIARY SITE
PRIMARY SITE REMOTE SITE
WAN OPTIMIZED
REPLICATION
CENTRALIZED
MANAGEMENT
DESTINATION
RPS
DESTINATION
RPS

8. arcserve®
UDP
Jumpstart data seeding
 Offline synchronization
accelerates deployment of
remote Recovery Point Servers
and improves data transfers
 Ideal for environments with
limited bandwidth or charge-by-
the-usage connections
 Reduce your exposure when
protecting data offsite
 Supports public clouds such as
Amazon, Azure, Rackspace and
others, who offer data import
services (Requires an RPS in
the cloud)
 Can eliminate the need to use
tape
Jumpstart data seeding
Copyright © 2014 CA. All rights reserved. 8
Fast Synchronization
ImportDatastore
ExportDatastore
COURIER SERVICE
RECOVERY
POINT SERVER
PUBLIC &
PRIVATE CLOUD
REMOTE SITE / CLOUDPRIMARY SITE
CENTRALIZED
MANAGEMENT

9. arcserve®
UDP
Full system high availability
 Integrated with arcserve UDP
console
 Protects Windows Full Systems
and Linux (OS, Apps, Data)
 Continuous full system
replication enables near-instant
recovery of entire system
including business applications,
files & data
 Automated DR testing and/or
push-button fail-over, fail-back
 WAN optimized replication &
jumpstart data seeding, for
remote sites
 Supports P2V, cross-hypervisor
V2V & V2P failback via BMR
 Supports DAS, SAN, NAS &
cloud storage
Full system high availability
Copyright © 2014 CA. All rights reserved. 9
STANDBY REPLICA
AUTOMATED, APPLICATION-AWARE FAILOVER
NETWORK REDIRECTION & FAILBACK
REMOTE SITEPRIMARY SITE
PHYSICAL OR VIRTUAL
REPLICA SERVERS
LOCAL &
REMOTE USERS
USER TRANSPARENT
FAILOVER & FAILBACK
WINDOWS, LINUX,
PHYSICAL OR VIRTUAL
FILES
DATABASES
APPLICATIONS
SERVER HEARTBEAT MONIITORING
WAN OPTIMIZED
REPLICATION
CENTRALIZED
MANAGEMENT

10. arcserve®
UDP
Assured Recovery
®
 Enables automated disaster
recovery testing of business-
critical systems, applications &
data, on a separate, replica
server
 Non-disruptive process avoids
business downtime and impact
to production systems
 Recovery testing can be fully
automated, or performed on a
scheduled basis, as needed
 Assured Recovery reporting
provides evidence of system
recoverability for compliance
auditors
Assured recovery®
Copyright © 2014 CA. All rights reserved. 10
DR TEST REPLICA
REMOTE SITEPRIMARY SITE
PHYSICAL OR
VIRTUAL SERVERS
LOCAL &
REMOTE USERS
FILES
DATABASES
APPLICATIONS
PHYSICAL OR
VIRTUAL SERVERS
WAN OPTIMIZED
REPLICATION
CENTRALIZED
MANAGEMENT

11. arcserve®
UDP
Agentless backup for VMware
& Hyper-V host environments
 Enables single-pass backup of
all VMs without the need to
install software agents on each
VM
 Integrates with VMware
vStorage API’s
 Only backs up changed blocks
 Application consistent
(Exchange, SQL etc.) &
transaction-log purge
 Easily recover individual files &
folders from within each VM
 Centralized node, group & plan
management from UDP Console
Agentless backup for VMware & Hyper-V
Copyright © 2014 CA. All rights reserved. 11
PRIMARY SITE
PROTECTS VMs, VOLUMES, FILES,
DATABASES, APPLICATIONS &
RAW DEVICE MAPPINGS (vRDM & pRDM)
vSPHERE FARM OR HYPER-V
FULL VM RESTORE
& GRANULAR RESTORE
GRANULAR RESTORE
DIRECTLY FROM TAPE
PRIMARY SITE
RECOVERY
POINT SERVER
TAPE
BACKUP
DISK, TAPE
OR CLOUD
GLOBAL
DEDUPE
CENTRALIZED
MANAGEMENT

12. arcserve®
UDP
Local & remote virtual standby
 Periodic, image-based system,
application & data protection for
physical servers & VMs
 Replicate to remote location
(remote office, DR site, MSP &
Cloud)
 Run recovery point conversion
into VHD or VMDK formats at
the remote site to a virtual server
 Register with Hypervisor
 Server heartbeat monitoring
 Automated or manual failover to
remote resources
Local & remote virtual standby
Copyright © 2014 CA. All rights reserved. 12
PHYSICAL OR
VIRTUAL REPLICA
SERVERS
PHYSICAL OR
VIRTUAL SERVERS
RECOVERY
POINT SERVER
VIRTUAL
STANDBY
PROXY
BMR
RECOVERY
POINT SERVER
LOCAL &
REMOTE USERS
PRIMARY SITE
WAN OPTIMIZED
REPLICATION
GLOBAL
DEDUPE
REMOTE SITE
CENTRALIZED
MANAGEMENT

13. Scalability
Copyright © 2014 CA. All rights reserved. 13
arcserve®
UDP
Scales from small to large
environments
 For large organizations looking
to scale out arcserve UDP,
individual elements or roles can
be installed individually to
increase performance &
scalability
 In smaller organizations or
remote offices solution elements
or roles can be combined on a
single host or node to reduce
cost and complexity
SINGLE UDP SERVER
 MANAGEMENT CONSOLE
 RECOVERY POINT SERVER
 TAPE ARCHIVE
 AGENTLESS PROXY
 VIRTUAL STANDBY PROXY
PRIMARY / LARGE SITE REMOTE / SMALL SITE
TAPE
BACKUP
DESTINATION
RPS
WORKSTATIONS
PHYSICAL
SERVERS
VIRTUAL HOST
SERVERS
GLOBAL
DEDUPE
WAN OPTIMIZED
REPLICATION
RECOVERY
POINT SERVER
AGENTLESS
PROXY
VIRTUAL
STANDBY
PROXY
DISK, TAPE
OR CLOUD
RECOVERY
POINT SERVER
CENTRALIZED
MANAGEMENT

14. arcserve®
UDP
Tape archive
 Migrate RPS recovery points to
tape, for archival and/or
compliance purposes
 UDP Premium & Premium Plus
editions include the full
arcserve® Backup functionality: -
 File-based backup to disk, tape
& cloud (Amazon, Azure,
Cloudian, Eucalyptus, Fujitsu
etc.) SRM, file archiving &
infrastructure visualization
 Exchange, SQL, SharePoint,
File Server, IIS, Oracle, Informix,
SAP, Sybase, Lotus, vSphere,
Hyper-V, Xen, Linux, UNIX, Mac,
NAS NDMP etc.
 Application-aware backup &
granular recovery
 Centralized mgmt., reporting,
alerting & global dashboard
Tape archive
Copyright © 2014 CA. All rights reserved. 14

15. arcserve®
UDP
Unified reporting
 Unified reporting for arcserve
UDP & arcserve Backup: -
- Managed capacity reporting
- Detailed status reports
across physical & virtual
nodes
- Backup size trend reporting
- Virtual Standby reporting
- Host-based Backup reporting
- Alert reporting
 Detailed logs
 Schedule the creation & email
distribution of reports in multiple
formats (PDF, CSV, HTML)
Unified reporting
Copyright © 2014 CA. All rights reserved. 15

16. Case study 1: Global MSP
Copyright © 2014 CA. All rights reserved.
 Customer Profile
− Founded in 2004, services delivered from 60+ datacenters w/w
− Provides private & public cloud services, hosting & managed services
 Challenges
− To simplify management, increase efficiency & enable scalability
 Solution
− CA arcserve UDP
 Benefits
− Delivers simple, centralized recovery management across its client base
− Provides Replication & High Availability clusters, enables failover between datacenters
in minutes, which helps ensure customer systems suffer negligible downtime, which
helps the service provider meet service level agreements
16

17. Case study 2: Service & reputation
Copyright © 2014 CA. All rights reserved.
 Customer Profile
− Nationwide Gas Station currently operates and licenses over 300 locations in more than
40 states, offering outstanding value and service at attractive and convenient locations.
They expects to sell over 4.5 billion gallons of petroleum this year.
 Challenges
− The biggest challenge was their need to consolidate into one solution. Needed the ability
to recover in seconds to rebuild servers and get applications to functional state. Having
our solution enabled their current SLA's and HA windows to be met at a 99.9% rate.
 Solution
− CA arcserve UDP (Protecting email, HR, Finance & file server data)
 Benefits
− Solution requires little manual intervention & the IT team was able to implement the
solution quickly & easily, without having to invest in external consultancy
17

18. Prescription
Take one arcserve UDP pill and get: -
 Flexible licensing
 Simple deployment
 Unified management console
 Physical and (agentless) virtual backup
 Local and remote virtual standby
 Platform and application breadth
 Recovery Point Server
 Global deduplication
 Built-in replication
 Full System High Availability
 Tape archive
 Assured Recovery®
Copyright © 2014 CA. All rights reserved. 18

19. Side effects by not choosing arcserve UDP
 CommVault: Expensive and complex
 Symantec: Well just read the news!
 Veeam: Got physical…NOT!!!
 Unitrends: Hardware appliance, who?
 AppAssure: Tape anyone?
Copyright © 2014 CA. All rights reserved. 19

20. Questions
Copyright © 2014 CA. All rights reserved.

21. Legal
Copyright © 2014 CA. All rights reserved. Microsoft, Windows, Windows Azure, Windows Server, Hyper-V,
Active Directory, SQL Server, and SharePoint are registered trademarks or trademarks of Microsoft
Corporation in the United States and/or other countries. UNIX is a registered trademark of the Open Group in
the United States and other countries. Linux® is the registered trademark of Linus Torvalds in the U.S. and
other countries. IBM, Lotus, Domino, AIX and Informix are trademarks of International Business Machines
Corp. in the United States, other countries, or both. All other trademarks, trade names, service marks and
logos referenced herein belong to their respective companies.
THIS PRESENTATION IS FOR YOUR INFORMATIONAL PURPOSES ONLY. CA Technologies assumes no
responsibility for the accuracy or completeness of the information. TO THE EXTENT PERMITTED BY
APPLICABLE LAW, CA TECHNOLOGIES PROVIDES THIS DOCUMENT “AS IS” WITHOUT WARRANTY OF
ANY KIND, INCLUDING, WITHOUT LIMITATION, ANY IMPLIED WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE, OR NONINFRINGEMENT. In no event will CA Technologies be
liable for any loss or damage, direct or indirect, in connection with this presentation, including, without
limitation, lost profits, lost investment, business interruption, goodwill, or lost data, even if CA Technologies is
expressly advised of the possibility of such damages.
Copyright © 2014 CA. All rights reserved. 21