The power of collaboration, JISER MED

Amman, November 21, 2011
argelich
Independent and International Information
and Communications Technologies
Consultants

Building the future
Quality Assurance, Employability and Internationalization

A perspective from independent ICT consultants

The power of collaboration
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JISER-MED Conference Amman The Power of Collaboration. Agustín Argelich © 2011 All rights reserved. aac@argelich.com Tel. +34 93 415 12 35 - 1 -

Which is
the
challenge
we are
facing?
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The people who
are crazy enough
to think they can
change the world
are the ones who
do

Member of

Disciplined
Collaboration

High

Performance
from
collaboration

Low

Low High

Performance from decentralized work

Member of

The party is over

The ancient regime is disappearing
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History lessons learned
The Polish Pomorska Cavalry, ignoring the nature of our
tanks, had charged them with swords and lances and had
suffered tremendous losses.
General Heinz Guderian,
commander of the 19th Corps.

 Use the right technology.
 Don’t ignore the nature of things.
Member of

Objective - Retos right
Use the
technology
What are the Use the right tool
right tools?

IP Telecom
networks
UC2: Unified
Communications
Social networks and Collaboration
Member of

What’s happening with telecoms?
Everything comes from the great book of nature.

Member of

Networks are the nervous
system of any organization
The nervous system transports
different kinds of signs and
orders, sounds, images, touch,
heat, cold, etc.
An IP telecommunications
network transports in a
transparent way different
kinds of information: voice,
data, video, control.
We have evolved from
separate service-specific
networks to a single network.
We are moving on to a more
efficient and natural solution.

Member of

IP converging network architecture
Unified Communications and Collaboration
Communication Based Process Automation
Multi-Videoconference IP
Corporate IP
CTI Contact Center
TV
Content Corporate
Analytics Medical Industrial REAL-TIME
Applications Telephony Equipment Signals
REAL-TIME Alert Statistics
Off-line Network

Network
Video IP Data Voice Control
Management

WIRE CAPILLARY NETWORK Ethernet 10/100/1000 Twisted Pair CAT Ve V or VII
WIRELESS CAPILLARY NETWORK Wi-Fi 802.11g/n 11/54/600 Mb

CAMPUS NETWORK
Single Fiber Optic 1/10 Gb links between nodes

WAN link between sites – Carrier Ethernet Serv. WWAN – Mobile Network Operator Services
Symmetric throughput between 2 Mb and 10 Gb GPRS – UMTS – HSDPA-LTE
or higher UP TO 100 Mbits.
Member of

Standard hardware + software
There is no finish line

New applications

Virtuous circle of innovation

Unified Communications and Collaboration
Communication Based Process Automation
Software
Multi-Videoconference IP
Corporate IP
CTI Contact Center
TV
Content Corporate
Analytics Medical Industrial REAL-TIME
Applications Telephony Equipment Signals Alert Statistics
Servers
REAL-TIME
Off-line Network

Network
Video IP Data Voice Control
Management

WIRE CAPILLAR NETWORK Ethernet 10/100/1000 Twisted Pair CAT Ve V or VII
WIRELESS CAPILLAR NETWORK Wi-Fi 802.11g/n 11/54/600 Mb

CAMPUS NETWORK Ethernet
Single Fiber Optic 1/10 Gb links between nodes

WAN link between sites – Carrier Ethernet Serv. WWAN – Mobile Network Operator Services
switches
Symmetric throughput between 2 Mb and 10 Gb GPRS – UMTS - HSDPA,

Member of

3 Steps
Dashboard RFID
E911 Presence
ADT System Remote
Smart Monitoring
Phones Devices
On Call
Security System Web
Directory
Infant Protection Nurse Call
Unified Integration Web Pager
Location Tracking Speech
Recognition
Communications
Lab Results Services Operator Digital
Wireless Signage /
Console Telephony Whiteboard
IT System Emergency
Monitoring Notification
Nurse call
Call Recording

On-site
Paging Call Accounting
Alarms
Integration Wireless
Telephony
Universal Delivery to right
connectivity to endpoint
data sources Enterprise-wide directory, presence,
preference and escalation rules
1. Collect the information where it occurs.
2. Apply the rules and procedures. Support decision tools.
3. Processed information is delivered to the key person wherever s/he is.

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Video age
“The world runs through
visual communication.”
John Chambers, CISCO CEO, Barcelona Mobile Global Congress,
February 2008

Persuasion channels
12%
Kinesthetic
Audio
53% 35% Visual

You CANNOT renounce your most
important communication channel.
High-capacity IP networks
Human allow video transmission.
communications
are not easy.
Member of

Mobility is the “fall of the wall” in world
communications

No more borders, no
more geographical
limits in your network

Voice, data, video and
control signals.

Wireless high capacity
data networks

High capacity network ports are available
everywhere
Member of

When Do We Use a Network?

 To fish  To think

 To protect  To rescue
somebody
ourselves

We need telecom networks
 To be to create wealth as well as
connected for safety and security
reasons.

Member of

Networking
Life is networking.
The market is networking, a
network of personal and
business relationships and
contacts that provide great
fluidity and efficiency through
advanced electronic
networking.

If you are interdependent,
you are efficient
(Stephen Covey, The 7 habits of
highly effective people).

Member of

Work on a network – work on a
project basis
Rigid organizations have
no future in a
changing world.

Learning organization

Multinational and multidisciplinary teams
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Work on a project basis
Complex and
multidisciplinary
projects

Multinational and
multidisciplinary teams

Three-dimensional and
polyhedral reality

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MODEL DEFINITION
Introduction

Source: Phil Edholm (Avaya Inc.) Concepts for the future of real time collaboration. STC Conference Orlando October 2.011

Member of

Demographic considerations

Probably, it is the
first time in human
history that new
generations, our
teenagers, are
more innovative
and dynamic than
enterprises.
They have always
been living with what Many directors ask
we (adults) call “new their kids about IT.
technologies.”
Member of

Member of

Internet economy is a People-Centric
economy not a Product - Centric one

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What Which
can we one is
do? the right
way?
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Option I:

Ignore the nature of reality
Remaining isolated Member of

Be open-minded, my friend
“Communications Columbus was looking for
integrated to optimize a different route to India.
business processes” He was successful
because he was open-
minded.

He was trying to
optimize an established
procedure.

He thought globally.

Member of

MODEL DEFINITION
What is Unified Communications
Introduction

and collaboration?
Communications integrated to optimize business processes

Technology A sequence of
used to facilitate To make our related tasks
Communications
personal linked to or built
business performed to
interaction via into a business processes work achieve a
speech, watch, process more efficiently business
and text and effectively outcome

“Communications integrated to optimize business processes”
Marty Parker

Member of

Be efficient, my friend
A person, machine, or
organization that is
efficient does a job well
and successfully, without
wasting time or energy.
Collins Cobuild Essential English Dictionary

How can efficient processes
be implemented?
Which strategies can we apply?
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The innovation dilemma
You can manage
Innovation is a
the risk.
new way of doing
something.

Taking risks is
inevitable.
Evolution versus Revolution
Member of

Why is it so difficult to
implement a change?

It’s easier to do nothing.

“Humans only change
when they actually
realize the
consequences of not
doing it.”

”
Member of

Why become
International?

Member of

Why did we decide to work
internationally?
Our clients asked us to
provide services out of Spain.
Globalization: we are living in a
small world now.
Our business, consultancy, is one of the first
services companies globalize. Company
headquarters needs to establish the same
telecom strategy and networks throughout their
subsidiaries; thus, if a consultant wants to keep
working with his current clients and acquire new
April 13, 1970, at 21:30: Jack
ones, he must be able to provide services
Singert from Apollo XIII at 320,000 worldwide.

There is no other
km from Earth

“Houston, we
have a problem.” option.
Member of

How did we build an
international network of
contacts and business partners?
 Attending professional
conferences.
 Speaking at international
congresses.
 Publishing articles in
international publications.
 Being active in social network
forums.
 Joining international
professional associations
and chambers of commerce
and being active members.

Member of

How do you chose the right
international partner?

 Detect an opportunity.
 Sign an NDA.
 Ask or investigate their reputation.
 Check if you share the same values, ethics, methodology
 Of which associations, institutions are they active members?
 Follow your intuition.
 Sign a win-win agreement with crystal-clear scope and fees.
Member of

International business
needs budget and time.

Time is the most
expensive issue.
Ask for and use
government
agencies’ funds.

Member of

The Standard of Excellence in
Telecommunications Consulting

STC is an international organization of independent
telecommunications and information technology consultants
who serve clients in business and government.

Founded in 1976. Celebrating its 35th anniversary.
Based in California.

STC members adhere to strict professional standards and a
rigorous code of ethics.
Thinking of building a better future

STC is dedicated to improving the competence of its members so that they may serve clients with
reliability, integrity, and the highest level of professionalism.

STC groups approximately 150 Principal Consultants.

Member of

COETTC is association delegated by the
government (like the English Royal Chapter)
that represents the telecommunications
engineers of Catalonia (Barcelona)

In our work we act advising the executive and
legislative government in guidance on policies
about telecommunications (infrastructure,
regulations and services) and helping the
business to create value and to open markets
through ICT and our network of relationships.

We offer our members the possibility of increasing professional development
and constant updating of knowledge

We are involved in contribute our knowledge in the development of a better
society. That is why we actively participate in associations, partnerships and
actions where the sharing of this knowledge becomes a common good
accessible by all. This is our commitment to society.
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Quality
Assurance
Member of

Best practices in project
management
Requirements
Fees
Design and Quality assurance Avoid any conflict of
Investments Owner interest between
Internationals and Sponsor project management
Independent Promoter and systems
consultants should integrators
join the project
management team
focusing their
collaboration on
quality assurance
task
Systems
Consultants
integrators
Engineers
Vendors
Project
Builders
management
Contractors

Member of

Bad practices
Owner
Sponsor in project
Promoter
management
Requirements
Fees

Quality
Investments

assurance
not
guaranteed
Consultants Systems
Engineers integrators
Project Vendors
management Builders
Contractors

Member of

Complete Network Life Services
5 steps methodology to
guarantee successful Needs Analysis
projects

Ongoing Management
Operational Expenses Mngt.
Design

We are always
helping you.

Implementation Procurement

We align our services with the life cycle of the networks.
Member of

Test, Test, Test.
Lab test
Field test

All project team including
end users must be
involved in all the quality
assurance process
Member of

STC’s Code of Ethics (I)

Members of the STC are required to be independent and are restricted under the STC
Code Of Ethics from selling any product or service other than independent services.
Every consultant member must sign annually renewing and reinforcing their
independence and ethics by signing the Code Of Ethics as follows:

 Every member has the professional responsibility of fair dealing toward the member's clients,
past and present, fellow members, and the general public.

 Every member has the professional responsibility of adhering to generally accepted standards of
accuracy, truth, and good taste at all times.

 No member shall represent conflicting or competing interests, nor shall be placed in a position
where the member's interest is, or may be, in conflict with duty to the client.

 Each member shall safeguard the confidences of both present and former clients, and shall not
accept retainers which may involve the disclosure or use of these confidences to the
disadvantage or prejudice of such clients.

 No member shall intentionally disseminate false or misleading information, and each member is
obligated to use as much care as is humanly possible to avoid dissemination of false or
misleading information.

Member of

STC’s Code of Ethics (II)

 No member shall intentionally injure the professional reputation or practice of another member.
However, if a member has evidence that another member has been guilty of unethical, illegal, or
unfair practices, including practices in violation of this Code, the member is obligated to present
the information to the proper authorities of the Society for action in accordance with the
procedure set forth in the by-laws.

 In performing services for a client, no member shall accept fees, commissions, or any other
valuable consideration in connection with those services from anyone other than the member's
client.

 Each member shall, prior to the commencement of the services to be performed, make the client
fully aware of the fee structure, and all associated costs.

 It is imperative that no member should be in conflict by retaining ownership in any company
selling or leasing telecommunications products where such interest constitutes a conflict of
interest.

 A member shall, as soon as possible, sever the relationship with any organization when the
member knows or should know that continued employment would require the member to conduct
himself contrary to the good conduct principles of this Code.

Member of

There is
no finish
line

Always be
running
Member of

The
circle of
life

Member of

The cycle of
life
 Question
 Think
 Look for
 Design
 Compare
 Made a Decision
Act
 Analyze results
 Adjust
 Begin again.

Member of

Excellent
organizations
don’t believe in
excellence – only
in constant
improvement and
constant change"
Tom Peters
Member of

Preferred
employee
skills
Member of

Aptitudes
and
Attitudes
You not only can, you
must, choose your attitude

Leadership is helps others
to choose the right attitude
Teach your alumni how to
choose the right aptitude

Member of

How do
you feel?
Aligned or
alienated
Leadership is to help
others understand
why it is clever to be
aligned with project
objectives
Member of

Indentify all the players.
Any person involved is important
for the success of the project.

1. Builders 1. Winners
2. Destroyers 2. Loosers
3. Vegetables 3. Followers

1. Make things happen
2. Wonder what has happened
3. Watch things happen
Member of

Create your own opportunities.
Saber elegir los socios adecuados

Contratos de sumisión o acuerdos Ganar / Ganar
First habit of efficient people.
Member of

Improve your
communication skills
•Technicians have to
improve their
communication skills.
•Be careful with e-mail.
•Building human
relations need time.
•Networking.
•Interdependence.

Member of

Communications
GAP
IT Departments and end users
use different frequencies.
Tune in. Adapt your language
Take care with cultural issues.
A significant number of
Human communications are engineers, technical staff
not easy
cannot write a report.
Member of

Use the right Communication Media

Source: Phil Edholm (Avaya Inc.) Concepts for the future of real time collaboration. STC Conference Orlando October 2.011

Member of

Preferred skills
 Communications skills, oral and writing. Social skills.
 Right aptitude. Aligned with business objectives.
 Open –mined. The power of imagination. Proactive.
 Nimble. Flexible.
 Fundamental concepts well acquired.
 ESL: English second language.
 Constant improvement.
 Tenacity.
 Efficient. Proactive – Interdependent.

Member of

Summary

Member of

Where are we heading to? Future trends

Collaboration using IP networks is
helping us to build a better world
 Interdependence, cooperation, win-
win
 Networks, social networks, work
networks, teleworkers, clusters,
Mobility
 Be efficient, Business focus, use the
right tools (technology)
 Flexibility, change, learning
organization, continuous education
 Globalization, international affairs

IT technology is a powerful tool. The right one.
The IT revolution is just beginning.
Member of

A 19-year successful project
Mercabarna IP Campus Network
One of the most important international
distribution centers for fresh
products
Supplies over 10 million people directly.
Without a doubt, the success of Mercabarna is
also due to its continuous investment in
telecommunications, making it a state-of-the-art
industrial estate with regard to technology.
Home of the fruit and vegetable, fish and flower wholesale markets as well as 800 businesses in 90 hectares
the abattoir.

Main figures Mercabarna Telecom Network is a
reference worldwide.
• 2x 1 GB Internet connection
• 120 Wi-Fi antennas MB telecom network is not only a
• 450 business data connections at state-of-the-art, IP converged
100 and 1,000 MB
• 350 VLANS network (voice, data, video, and
• 3,500 fixed telephony extensions control) in a large private campus
• Pool of 6.800 cellular phones
integrated into the fixed telephone with multi-business users, it is also
network significant for its financial and
• 160 IP video cameras ongoing management models.
Mercabarna Telecom Network is an 19 years of permanent
example of best practices in improvement and evolution, always
collaboration between public open to cooperate with all the
entities and private companies players.
Member of

Let’s know your opinion,
comment or suggestion

Questions?
Member of

The key to
success

People are
the key
Member of

Shaping the future …
By improving your
international networks
you will …

Improve your life.
Improve your business.
Improve your society.
Let us create
wealth together.
Member of

Agustín Argelich C.V.
 Telecom Engineer (12/1986) www.salle.url.edu
 European Engineer (no. 12,868 ES) www.feani.org
 Board Member of the Society of Telecommunications Consultants,
past Vice President and past Chairman of the International Affairs
Committee www.stcconsultants.org
 Founder. President. Principal Consultant. ARGELICH INGENIEROS.
Independent ICT Consultancy and Engineering Company
 Member of COETTC www.coettc.com
 Member of IEEE www.ieee.org
 Member of Cercle del Coneixament www.cperc.net
 Member of American Chamber of Commerce in Spain
www.amchamspain.com
 25 years in telecom project management
 Previous professional experience:

 Barcelona '92 Olympic Organizing Committee (04/1990 to 10/1992). Technology Director
at IX Paralympic Games Barcelona '92. Telecom Controller during Olympic Games.
 Ascó Nuclear Power Plant (03/1988 to 03/1990). Telecom Manager.
 Spanish Air Force. US and Spanish Common Air Base in Saragossa (03/1987 to
02/1988). Lieutenant.
Member of

International
Argelich is a member of the
Society of Telecommunications
Consultants, the largest North
American association of
Independent Telecom
Consultants.

Independent
No conflict of interest with
Vendors, Carriers and
Systems Integrators.
Countries where we have developed
Working languages: Spanish, English projects:
and Catalan. Spain (20 years)
Portugal (15 years)
Switzerland (7 years)
Partnerships in the US, Austria (3 years)
Canada, France and Czech Republic (3 year)

Leabanon
Member of

Independent consultancy services
• Feasibility studies.
• Negotiate agreements between end user and the facility manager.
• Look for international funds.
• Design and re-design financial models.
• Prepare technical specifications. Network design.
• Select systems integrators. Public tender process. Propose and negotiate
contracts.
• Project management of implementation phase. Acceptance test.
• Select network manager. Public tender process. Propose and negotiate
contracts.
• Select carriers. Fixed and wireless (mobile).
• Ongoing network management supervision.
• Propose new investments and projects. Discuss with carriers and network
manager.

Member of

Corporate culture
 Independent
 International
 Learning organization
 Service-oriented
 High quality
 Innovation
 Efficient & synchronized team

Our aim is to make sure that our
clients obtain great benefits from
our services, whilst building a
relationship based on full trust.
We provide the best quality,
knowledge, and experience.
We work closely with our clients in
order to achieve our common goal,
looking to the future and towards
continuous collaboration.
Member of

Contact data

Rambla de Catalunya, 112
08008 Barcelona, Spain
Tel. + 34 93 415 12 35
Fax + 34 93 217 42 98
E-mail: argelich@argelich.com
www.argelich.com

Member of

The power of collaboration, JISER MED

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