Magnetic Attraction- How Events Drive Economic Success
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Ryan Thompson discusses how events can drive economic success for a community. He argues that destination marketing requires more than just business deals and should involve creating engaging experiences through events, partnerships, marketing and branding. Thompson uses examples like how Addison, Texas successfully activated its community through numerous monthly events, and how cities that focus on creating unique experiences and collaborating with partners have seen strong growth. He concludes that communities should find and promote their authentic value proposition, get partners to work cooperatively, and plan events that showcase everything the location has to offer through memorable experiences.
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Magnetic Attraction- How Events Drive Economic Success
- 9. Andtoooftennobody talks City $$ COC $$ EDC $$ CVB $$ Other $$ Brand Website Marketing Print Social Media Advertising Events Brand Website Marketing Print Social Media Advertising Events Brand Website Marketing Print Social Media Advertising Events Brand Website Marketing Print Social Media Advertising Events Brand Website Marketing Print Social Media Advertising Events
- 10. “Marketingistoo importanttobeleft tothemarketing department.” DavidPackard,Founderof HewlettPackard
- 19. CaseinPoint
- 23. "TheDallasareawas morefragmented" Conditsaid."There'salot tobesaidforworking togethertoaccomplish things." [Source: The Dallas Morning News]
- 35. 19Blocks,68Acres
- 42. 10FastestGrowingU.S.Cities2012 ✓ “cost of living is also low -- about 80% of the national average -- as is crime” ✓ “good public schools and plenty to do outdoors with nearby mountains, fishing streams and lakes” ✓ “more attractive for these young couples is that the city is so affordable” ✓ “produces a lot of young talent and it's easy to recruit young people to come here” ✓ “pro-business policies, including low corporate taxes, and two big universities”
- 53. Conclusion ✓ Know your value proposition. Find it, Package it, Market it ✓ Get Cooperative. Identify shared partner goals. Be the leader and bring collaboration to planning ✓ Plan events that bring EDC prospects but focus broadly on everything your community has to offer ✓ Remember, experience is everything. Focus on the details and stay consistent