User statistics of Facebook in the Baltic States (Estonia, Latvia, Lithuania) for October 2010.

1. Whowalks
theDog
http://whowalksthedog.com
Facebook User Statistics Baltic States
October 2010
Thursday, 4 November 2010

2. Whowalks
theDog
http://whowalksthedog.com
Facebook Usage And Penetration
Facebook
Users
Total
Population
Penetration Change
since
September
Estonia 287600 1340675 21% + 11.38%
Latvia 194100 2266094 9% + 15.15%
Lithuania 748020 3358115 22% + 7.76 %
In all Baltic states, Facebook user numbers have gone up
significantly in October. An explanation might be the
release of the movie The Social Network.
Thursday, 4 November 2010

3. Whowalks
theDog
http://whowalksthedog.com
Distribution By Country Baltic States
61% 16%
23%
Estonia
Latvia
Lithuania
As in September, growth of usage has been biggest in
Latvia, that seem to slowly be catching up with Estonia.
Thursday, 4 November 2010

4. Whowalks
theDog
http://whowalksthedog.com
Distribution By Gender Baltic States
1.3%
55.4%
43.3%
Male
Female
Not Indicated
Distribution by gender unchanged compared to
September.
Thursday, 4 November 2010

5. Whowalks
theDog
http://whowalksthedog.com
Distribution By Age Baltic States
2%5%
13%
28%
27%
24%
13-17 18-24 25-34
35-44 45-54 55+
The distribution by age group keeps fluctuating, even
though the under-24s still make up 51% of users.
Thursday, 4 November 2010

6. Whowalks
theDog
http://whowalksthedog.com
Remarks Concerning The Data
- Usage was measured at 29 October 2010
- Population data are mid-year estimates of the World Bank for 2008
- Facebook only registers users that are 13 years of age or older
- In Latvia, Draugiem.lv is the main social network
- Data on gender and age depends on users giving this information
The data collected in this period showed a remarkable inconsistency:
total user numbers were smaller than the sum of individual age groups.
However, the total users per country seemed consistent with earlier
finds, and the numbers per age group seemed consistent with earlier age
group distribution.
Thursday, 4 November 2010

7. Whowalks
theDog
http://whowalksthedog.com
This presentation has been prepared with care, and without direct commercial gain. I have tried to use copyright free
imagery, or made an effort to obtain permission of use. However, if you feel that any photo, picture or text in this
presentation infringes your copyright, please inform the author at info@whowalksthedog.com.
This presentation itself is licensed under creative commons license by-nc-sa.
The fonts used in this presentation are Junction Regular and Nevis.
Junction Regular is available at The League of Moveable Type (http://www.theleagueofmoveabletype.com/) and
Nevis at Ten by Twenty (http://www.tenbytwenty.com). Both sites have many more beautiful fonts available.
This presentation is shared free of charge, and you
are encouraged to share it too. If you appreciated
this presentation, please consider the less
fortunate and make a donation to Dzivesprieks:
http://www.crowdrise.com/helpingdzivesprieks
For more information on how Dzivesprieks (or
Livslust) gives vulnerable children in Latvia a
chance on a better life, visit their website:
http://livslust.com/eng/
Thursday, 4 November 2010

8. Whowalks
theDog
http://whowalksthedog.com
A Who walks the Dog Presentation
More information:
http://whowalksthedog.com
http://twitter.com/whowalksthedog
http://facebook.com/whowalksthedog
Arjan Tupan
arjan@whowalksthedog.com
http://twitter.com/arjantupan
+371 27 44 88 11
Who walks the Dog provides strategic
advice on using innovative ways to optimize
your business, focusing on the human factor.
We specialize in social media, CSR and
Lean Management / Six Sigma.
1 November 2010
Thursday, 4 November 2010