1. Introduction to E-Commerce

2. Definition
“Commerce conducted electronically”
- wordnetweb.princeton.edu

3. Online
Definition
Objective
Transactions
E-commerce
“Commerce conducted electronically”
Mechanism (Drivers)
E-Commerce
Objective
1. Marketing
2.Mechanism
Computer
(Drivers)
Science

4. EC = OT +( M + CS)
E-Commerce
Online Computer
Marketing
Transactions Science

5. Online Transactions
Give and Get
Situation
• e-Money What
• Product

6. Online Transactions
Buyer – One who pays & receives product
Seller – One who supply
product and get money. Give-Get
Situation
Who
Buyer = Customer
Seller = Business

7. Online Transactions
Now (Real-time),
• Experience the products online
• Pay and order deliveries Give-Get
Situation
Buyer -
Seller
When

8. Online Transactions
Market Place,
• No more Bricks, only Clicks
Give –
• Virtual market space Get
Situation
Buyer -
Seller
Where Real-
time

9. Online Transactions
Freedom to,
• Test
• Compare Give-Get
Situation
• Select
• Reject
Buyer -
Why Seller
Virtual
Real-
Market
time
Place

10. Online Transactions
Mechanism (Parent Disciplines),
• Computer Science
• Marketing Give-Get
Situation
Buyer -
Freedom
Seller
How
Virtual
Real-
Market
time
Place

11. Parent Disciplines of E-Commerce
Computer Drivers of
Marketing E-
Science Commerce

12. Parent Disciplines of E-Commerce
Computer Science
HW
SW Drivers of E-
Marketing
LW Commerce
NW

13. Parent Disciplines of E-Commerce
Computer Science Marketing
SW
HW Economics Drivers of E-
LW Psychology Commerce
NW